|Fri, November 22, 2013 at 3:40 PM|Send Blog · Share on Facebook · Bookmark on Delicious
For More Information Contact:
Enchanted PR | Christal Jordan
firstname.lastname@example.org | 678.499.0297
FOR IMMEDIATE RELEASE
THE 2014 GEORGIA ENTERTAINMENT GALA ANNOUNCES THE SECOND EVENT CO-HOST
(Atlanta, GA) A night of immaculate elegance, the Georgia Entertainment Gala showcases the immense talent that Georgia has to offer. Emerge yourself in a themed Roaring 1920's Black Tie event featuring an awards ceremony honoring the excellence of Georgia's film industry professionals, live entertainment, the world's most tantalizing cocktails and Hors D'oeuvres, and more. While this night is designed to peak all of your senses, it also is developed to advance an excellent cause. A portion of the proceeds will benefit the Art program of Bethune Elementary and Corporate Code.
WHO: Autumn Bailey Entertainment, LLC; Get Connected & SEMAJ Consulting
WHAT: The Haves and Have Not star Tyler Lepley will co-host the Second Annual Georgia Entertainment Gala
WHEN: Saturday, January 11, 2014
WHERE: Georgia World Congress Center, Atlanta, GA
INFO: Event information and tickets on sale at www.GAEntertainmentGala.com
For additional information partnership opportunities contact: info@GAEntertainmentGala.com
Tyler Lepley grew up as an only child in Philadelphia. From a young age he began athletics where he was a three sport star at Central Bucks West High School, competing in basketball, track and football. Tyler also played collegiate football at Kutztown University, where he was a starting running back for 2 years. He graduated from Kutztown with a Bachelor of Science degree in Criminal Justice. Upon graduation, he moved out to Los Angeles, unsure of what lied ahead but wanting a change and a quest for more. He began a career in personal training, where one day he was approached by a producer who loved his look and personality, and thought he could be right for a role in an upcoming film. Tyler auditioned for the part and booked his first role in an independent feature. After that, his passion for acting began to flourish. He knew he had found his calling and began to cultivate and hone his craft. He began taking numerous acting classes, acquired an agent and manager, and the opportunities came with abundance. With talent, the right tools, advice, and team, his journey had begun. He is currently shooting season 2 of the breakout hit series on OWN called The Haves and the Have Nots, created and produced by Tyler Perry. He can also been seen in the recently released FOX Searchlight film Baggage Claim with Taye Diggs, Paula Patton, Tia Mowry, and Derek Luke.
SPONSORS & SUPPORTERS:
Georgia World Congress Center Sunseeker Media
Clayton County Film Office
AFR Event Furnishings
Georgia Music Industry Association
Williams Turner & Mathis, Inc.
The National Association of Professional Black Women
Women in Film and Television Atlanta
BronzeLens Film Festival
Atlanta Jewish Film Festival
Atlanta Film Festival
Rome International Film Festival Georgia Latino Film Festival
Atlanta Television Festival
Macon Film Festival
Peachtree Village International Film Festival
Out On Film
|Mon, October 21, 2013 at 12:36 AM|Send Blog · Share on Facebook · Bookmark on Delicious
Food Therapy owner Tamar Telahun and Chef Jose Flores hosted the Libra edition:Charm & Deceit brunch on Sunday, October 20th as a birthday celebration for Enchanted PR president Christal Jordan. A select group of media influencers, publicity gurus, foodies and special guests of Enchanted PR were treated to signature menu of Mediterranean cuisine and specialty fruit-infused margaritas courtesy of Girls Nite Out Margaritas. Nestled in one of Atlanta's oldest and most prestigious neighborhoods, Food Therapy offered a brief reprieve from the publicity driven status of midtown Atlanta.
"Food Therapy was the perfect place to host this event, as its fresh, intimate and charming yet it has the sophistication of a long standing establishment. The chef has a very different approach to Mediterranean food and the décor is unique," says Enchanted PR president Christal Jordan. Special guests included media personality Tami Reed (TalkingwithTami.com) Judy "Jae" Nash (VH1/Tough Love/Sister 2 Sister Magazine) author Elizabeth Whitmore, entertainment blogger Gyant, and many more.
Libra edition: Charm & Deceit was sponsored by Girl Nite Out Margaritas, Bella Rose Cosmetics and Food Therapy.
|Tue, August 20, 2013 at 3:11 PM|Send Blog · Share on Facebook · Bookmark on Delicious
For More Information Contact:
Enchanted PR | Shantez Evans
email@example.com | 410.499.3773
FOR IMMEDIATE RELEASE
August 20, 2013
I AM A QUEEN FOUNDATION HOSTS "GIRL MIND YOUR BUSINESS" FOR YOUNG QUEENS
Demetria McKinney, Queen Aftan, Aleacea and influential entrepreneuHERS partnered to uplift future businesswomen
(Atlanta, GA) I Am A Queen Foundation hosted Girl Mind Your Business for young inspiring girl entrepreneurs August 18, 2013 in Atlanta, GA at Future Vision. The event hosted by award winning actress Demetria McKinney and I Am A Queen Foundation Founder Queen Aftan moderated an esteemed panel of entrepreneuHERS influential in the Atlanta community and powerful forces in business. 12-year-old singer and dancer Aleacea also entertained the Queens-in-training with a special performance of her hit single "Mean Girlz."
Demetria McKinney and Queen Aftan kicked off the event with each panelist and guest introducing themselves as "I am Queen..." The panel of entrepreneuHERs included Christal Jordan, April Ann McCrae, Sheri Riley, Saptosa Foster, Tina Fears, Robin Marshall, Sheron Heron, DJ Rockabell, Diane Regular Lay, and Bella Rina. The businesswomen candidly discussed and answered questions from the young girls about the highs and lows of entrepreneurship as a woman. "I am truly honored to be a part of such a distinguished panel of amazing women and to have the ability to share my wisdom with the Queens-in-training" said Christal Jordan, President of Enchanted PR, a premiere entertainment PR firm based in Atlanta, GA. "I love the message of the I Am Queen Foundation and will continue to supports its effort to uplift and educate young women."
Junior Queen singer and dancer Aleacea inspired the little Queens to speak up against bullying and performed her single "Mean Girlz." The 12-year-old and her dancers received a standing ovation from the girls and women who were proud of her for making such a brave stance to end bullying once and for all. The Girl Mind Your Business event ended with a fun raffle drawing and closed out with prayer and well wishes for the young Queens. Guests also enjoyed h'orderves and colorful drinks provided by the Bow Tie Chef.
"I think it was a fabulous event for young girls 10-18 years old to hear from the caliber of female entrepreneurs on the panel at such a beautiful venue like Future Vision," said Queen Aftan, the Founder of I Am A Queen Foundation. "It went well with the motto of I Am A Queen Foundation which is transforming the mindset of a girl into the mindset of a Queen."
For more information about the I Am A Queen Foundation please visit yesiamaqueen.wix.com.
|Fri, May 24, 2013 at 4:28 PM|Send Blog · Share on Facebook · Bookmark on Delicious
For More Information Contact:
Enchanted PR | Shantez Evans
firstname.lastname@example.org | 410.499.3773
FOR IMMEDIATE RELEASE
May 23, 2013
ENCHANTED PR'S CEO/PRESIDENT CHRISTAL JORDAN RECEIVES ENTREPRENEUR OF THE YEAR AWARD FROM KONTROL MAGAZINE
Founder of PR firm is honored at leading magazine's annual award showcase
(Atlanta, GA) On Thursday, May 16, 2013, CEO and President of one of the top 100 PR firms in the country, Christal Jordan, was honored by Kontrol Magazine as Entrepreneur of the Year at the Kontrol Your Destiny Awards. The program honoring some of the most recognized names in the Atlanta metro area was held at Metro Fuxon in Atlanta, Ga.
"Being given the Entrepreneur of the Year award by Kontrol was very special to me", says Jordan. "I have known Julian Lark, the Publisher, since the second issue of the magazine and I believe we have watched each other's businesses grow. I am so proud of the growth and expansion the magazine has experienced. I truly believe that with God's help all of us have the ability to "Kontrol" our destiny. I am inspired every day by the many small business owners, my colleagues that get up every day against all odds fueled by their passion to continue pushing towards their dreams."
One of Atlanta's premiere entertainment PR firms, Enchanted PR under the leadership of Christal Jordan represents celebrities, key influencers, etc. as well as working alongside lifestyle and consumer brands on marketing campaigns and activations. Enchanted PR is currently working with iconic pop group TLC on their 20th anniversary package, which includes their upcoming biopic, new music and upcoming tour dates. Enchanted PR also provides media consultation and coaching services, produces promotional materials including bios, media/press kits, one sheets, etc. The company has also coordinated campaigns with brands such as L'Oreal, SoftSheen Carson, Monster Energy Drink, Coca-Cola, Peroni, PZI Jeans, Ford and many more.
Kontrol Magazine's Kontrol Your Destiny Awards honors those individuals in philanthropy, new business ventures and entrepreneurship who have demonstrated excellence and have made an impact on modern culture. "Our mission is to honor people with groundbreaking work and talent that push the boundaries of creativity. Everything we do is fueled by our passion for celebrating the power of creativity, provoking action and nurturing your vision", says Julian Lark, Kontrol Magazine's Editor in Chief. Nominees were categorized based on their profession or field of excellence and consisted of categories such as Executive of the Year, Philanthropist of the Year, Health Practitioner of the Year and more. Other awardees included Talking with Tami for Blogger of the Year, Saptosa Foster for Tastemaker of the Year and Stephan Labossiere for Author of the Year, along with many more.
Kontrol Magazine is a bimonthly publication that highlights artists, musicians, models and photographers that fly under the radar and blends the edgy with the classy. Kontrol Magazine reaches various demographics and is available at over 350 Barnes &Noble bookstores, B. Dalton bookstores and independent bookstores across the U.S. and Canada.
For more information on Christal Jordan visit enchantedpublicrelations.wordpress.com. For media inquiries or to interview Christal, please contact Shantez Evans at email@example.com or (410)499-3773.
|Sun, January 06, 2013 at 10:36 PM|Send Blog · Share on Facebook · Bookmark on Delicious
FOR IMMEDIATE RELEASE
January 7, 2013
TOP PR FIRM ENCHANTED PR RECEIVES NOMINATION FOR BLACK CELEBRITY GIVING AWARD
One of the top 100 PR firms in the nation is nominated for Best PR and Event Planning Firm Award
ATLANTA- Enchanted PR, the agency known for creating fairytale endings for every client, had a fairytale ending of its own for 2012 by receiving a nomination by the Black Celebrity Giving Awards. The Atlanta based entertainment agency has been nominated for the 2012-2013 Best PR and Event Planning Firm Award for its efforts in giving back and serving the underserved on the scene and behind the scenes.
Receiving such a nomination has Enchanted PR President Christal Jordan thrilled about the recognition the company is earning. "We are so excited to be receiving this nomination", says Jordan. "It is a true honor to be recognized for the charitable efforts of our clients. We were able to spearhead Chilli's first summer camp for her Chilli's Crew foundation, and we also worked with Show Me the Way Foundation's annual charity kids fashion show, Runway Red. One of our first orders of business with every client is to find a charity cause they support. This is just more inspiration for us to continue to work hard for our clients, build our firm and continue to produce the results that has gotten us thus far."
Enchanted PR is a full service public relations agency that fuses creativity with industry know-how and public relations practice to create memorable individualized campaigns for clients. It also focuses on media training, branding and creating social media campaigns/messages. Enchanted PR represents some of the biggest names in the entertainment industry including Grammy Award winning singer/dancer/actress Chilli of TLC and Grammy Award winning singer/songwriter Crystal Nicole. Alongside entertainment clients, Enchanted PR has created campaigns and events for sports, health and fashion clients and organizations including PERONI Style Atlanta: Emerging Designers Competition and "Body Talk" with celebrity OB/GYN, Dr. Tosha Rogers. In addition to working with celebrity clients, Enchanted PR has been instrumental in creating unique community outreach campaigns as well as working with many charitable and non-profit organizations including Runway Red and Georgia Coalition Against Domestic Violence: Be the Voice campaign. Having only been in existence for roughly six years, Enchanted PR is still a growing agency that has managed to establish relationships with some of the biggest corporate companies including Coca Cola, Dasani, Monster Energy Drink, General Mills Box Tops for Education, Food Network, VH-1, MAC Cosmetics, SoftSheen-Carson and many more. Enchanted PR is also one of the very few agencies to have its own social media apps for its followers and clients to stay connected with on their Android, BlackBerry and iPhone/iPad.
BlackCelebrityGiving.com is a website dedicated to providing news, videos and photos of black celebrity philanthropy and non-profit organizations that correlate to the black community. This is the 2nd Annual BCG Awards and voting for the awards will commence on Monday, January 7th at 12:00a.m. PST and will close on Friday, January 18th 11:59p.m. PST. In order to vote for the awards, a Facebook or Twitter account is needed to login. For more information on the awards and how to vote, visit www.blackcelebritygiving.com.
For media inquiries, please call 703.622.1835 or firstname.lastname@example.org.
|Wed, October 03, 2012 at 1:40 AM|Send Blog · Share on Facebook · Bookmark on Delicious
Boutique PR agency secures major endorsements for clients, scores big with creative campaigns
2012 has been a stellar year for Enchanted PR, the agency known for creating fairytale endings for their clients. Under the leadership of President Christal Jordan, the Enchanted PR team secured national media exposure for clients, hosted red carpets, created national campaigns, and launched a new iPhone app. The full service public relations agency based in Atlanta, GA specializes in strategic PR consultation, media training, branding and creative social media campaigns/messaging. This summer Enchanted PR was named among one of the top 100 PR firms in the country this year.
Enchanted PR kicked off the year by solidifying a spokesperson position for client TLC's Chilli with General Mills Box Tops for Education. The endorsement with Box Tops included working in conjunction with BET on several programs. Chilli traveled across the country to several key events encouraging parents and communities to support the Box Tops for Education campaign. Enchanted PR also secured the singer/actress a feature on the sweeps finale edition of Good Afternoon America.
Major media outlets covered exclusive celebrity and non-profit events this summer due to the media savvy skills of Enchanted PR. Show Me the Way Foundation's fourth annual charity fashion gala Runway Red, garnered monumental press coverage for its August program. The celebrity kids fashion show was featured on CBS Atlanta Better Mornings with the foundation's President Tashawyna Menefee and supermodel Cynthia Bailey (RHOA) along with the celebrity kids of T.I. and Tiny (Family Hustle/VH1) and heavy weight champion Evander Holyfield. The 2012 Runway Red also received diverse media coverage from Fox, Jet, Upscale, Uptown, Black Celebrity Kids and many more outlets. Enchanted PR had the privilege of co-hosting a private cover party for Michael Ealy on behalf of rolling out Magazine surrounding the Atlanta premiere of Steve Harvey's blockbuster film, "Think Like a Man, Act like a Lady."
In addition to securing major media outlets to cover events, Enchanted PR co-produced the first PERONI Style Atlanta: Emerging Designers Competition. The event was monumental for the firm with respected fashion experts and entertainment industry notables in attendance such as the creators of Perazzi Apparel/PZI Jeans Dan and Claire Jason, country music star Tribble Reese and R&B singer Nivea Hamilton. Enchanted PR also secured sponsorship by Uber Luxury Car Service for PERONI Style Atlanta.
In addition to working with celebrity clients, Enchanted PR was instrumental in creating unique community outreach campaigns for corporate clients. The firm co-produced celebrity OB/GYN Dr. Tosha's Body Talk campaign which works to promote early detection and encourage regular OB/GYN appointments especially for African American and Latino women. The firm also worked alongside another agency to coordinate a grand opening for a prominent fitness center. Grammy-award winning singer/songwriter Crystal Nicole is also working with Enchanted PR to continue her Be The Voice campaign against domestic violence. The firm is also currently working on several television projects and endorsement deals with several clients to be announced after the top of the year.
2012 has proven a monumental year for the company with huge events, clients, and projects and there is so much more to come in the next few months. Everyone can keep up with the latest news and updates on all things "enchanted" with the company's app which is now available to download on iPhone. The Enchanted PR app is also available for Android, Blackberry and any other smart phone.
"We've had an amazing year and there is still the fourth quarter ahead of us. At a time when social media has claimed the livelihood of many PR firms and consultants, we continue to find ways to merge solid PR practice and theories with social media to achieve resu
|Wed, August 22, 2012 at 12:36 PM|Send Blog · Share on Facebook · Bookmark on Delicious
ATLANTA-Atlanta's fashion community gathered at the beautiful Carnegie Salon at 200 Peachtree in Atlanta, GA for the PERONI Style Atlanta: Emerging Designers Competition on Thursday, August 16, 2012. Presented by Peroni Nastro Azzurro and under the leadership of Field Marketing Manager, Steve Canal, the Italian beer synonymous with style and fashion hosted the first of a series of global competitions providing emerging designers with the opportunity to showcase their lines before an audience of fashion industry experts and tastemakers. The Atlanta competition was a huge coup for the city looking to establish its mark in the global fashion industry.
Four talented designers qualified as semi-finalists after attending an intensive open casting call held the previous month. Olivia Prance, Afriyie Poku, Sarah Pankiewicz and Megan Huntz created spring/summer 2013 collections inspired by their individual style and passion. Atlanta-based designer Afriyie Poku won the competition by a standing ovation for his menswear line entitled, Oberama Afriyie, translated, "the man who is at the right place at the right time."
Born in Ghana, Afriyie recalls his excitement for fashion began years ago as a child in Ghana watching his mother create garments. Although he was fascinated by the industry, male children were not allowed to touch a sewing machine, so for a time he kept his passion to himself. The self-taught designer says his inspiration for Oberama Afriyie came from menswear designs of the 18th and 19th century with his own modern twist.
As winner of the 2012 PERONI Style Atlanta competition, Afriyie Poku will receive:
- A trip for two to New York Fashion Week February 2013
- Complimentary seasonal PR from AW Media Group and Enchanted PR
off participation in AmericasMart Atlanta Emerging Designer Category for January 2013 market
- Complimentary consultation with Global Bridge Builders
- Complimentary photo shoot for their collection with photographer Dewayne Rogers
In addition to the competition, Peroni Nastro Azzuro awarded Dan and Claire Jason, the creators of Perazzi Apparel/PZI Jeans with the 2012 PERONI Style Award; recognizing the couple's accomplishments in both fashion and their commitment to the community.
Produced by AW Media Group and Enchanted PR, the evening was a monumental one for the city, as some of Atlanta's most respected fashion experts participated in the event. Judges for the 2012 competition included Tenley Gilstrap of SCAD-Atlanta, Ashley Skaggs of AmericasMart, Michele New of Saks Fifth Avenue - Atlanta, Joseph Smith of Konsortium Koncepts, Meredith Garcia of theFashionList.com and David Goodrowe of Goodrowe | Hobby. Industry notables in attendance included entertainment mogul Devyne Stephens, Ebony Steele of the Ricky Smiley Morning Show, Hannah Kang of Grand Hustle, Socialite and Boutique Owner, Teresa Caldwell, Country Music Star Tribble Reese, R&B singer Nivea Hamilton, International Deejay Baby Yu and numerous celebrity stylists, boutique owners, buyers and key influencers. Additional sponsors for PERONI Style Atlanta include co-hosts Eboni Elektra and Tracy Nicole, Uber Luxury Car Service, One Stop Productions, Style Session Firm, MikkiFarrar.com, Salon Soy, and the Fabian Photography.
For additional information about PERONI Style Atlanta, please contact:
Christal Jordan | Enchanted PR | 678-499-0297
Angela Watts | AW Media Group | 678-637-0982
|Thurs, August 09, 2012 at 2:44 PM|Send Blog · Share on Facebook · Bookmark on Delicious
NEW YORK, NY- B. Scott, The Multimedia Maven, is excited to team up with BRAVO and Chef Roble, as he hosts 'A Legendary Affair with B. Scott'. The event will take place at a private location in SoHo on Friday, August 10th. Invited guests will gather to celebrate B. Scott's recent accomplishments - including the expansion of B. Scott Cosmetics, his Ask B. Scott column via EBONY.com, hosting B. Scott's Fashion Patrol on 'Celebu-Tsushin' (a Japanese TV Show) and the re-launch of his popular website lovebscott.com. Guests in attendance of this legendary night will also indulge in exquisite cuisine prepared by Chef Roble.
B. Scott is best known as one of the first Internet celebrities to successfully transition into television and radio. He launched http://lovebscott.com in 2007, which created a platform for his videos to be seen by millions across the world. He's had the pleasure of interviewing and working with numerous A-list celebrities, including his good friend Mariah Carey, Jennifer Lopez, Ne-Yo, and Chaka Khan. Some of his television appearances include guest spots on HLN's Dr. Drew, BET's 106 and Park, Access Hollywood, Extra, The Tyra Banks Show, and both seasons of Oxygen's Hair Battle Spectacular. He also hosted his own Sirius/XM Satellite Radio Show, The B. Scott Show on Jamie Foxx's channel, The Foxxhole.
World renowned Chef Roble will be creating the thrilling culinary masterpieces he's become known for since the debut of his hit reality series; Chef Roble and Co. While growing up in Houston, TX, Chef Roble developed a passion for food and strived to further his culinary skills, citing his grandfather for inspiration. Upon graduating high school, he enrolled at the Culinary Institute of America in Hyde Park, NY. Shortly after, Chef Roble became one of the most sought after chefs in the country and has since acquired an extensive list of celebrity clientele.
'A Legendary Affair with B. Scott' will kick off with a red carpet reception at 7:00p.m., followed by the main presentation at 8:00p.m. For more information and/or media credentials please email your RSVP to email@example.com.
|Thurs, April 26, 2012 at 11:16 PM|Send Blog · Share on Facebook · Bookmark on Delicious
Looking at this picture, I am struck by the brightness of your smile. There were rare moments growing up that you allowed yourself the luxury of a smile that free. It's beautiful. You should know that. I wish you could see how the freedom reflected in that smile is utterly beautiful, so much more so than the smile you practice to fit in with others and be accepted. Even back then at age 16 you were cautious always purposeful, trying to "enchant". What began as a shyness and insecurity, years later you will embrace, and it will make you unique. So I am here to tell you, it's ok to be Christal.
Words are so powerful. I am the embodiment of unsure words you uttered during high school and college. You wanted so badly to be a "PR" to be like the ad execs on Melrose Place, wearing short skirts with stilletos and handling fabulous accounts. Well little one, you did it. I don't even think you realized how powerful your words were. You never acknowledged your actions, but they paid off as well. If there is one thing I would tell you, it would be to stop looking at the greatness in others and downplaying yourself. Its something you still struggle with today, but you're getting better. Its ok to be Christal.
You owe a HUGE thank you to your mother. Making you write poems and short stories for family and friends paid off and you are a brilliant writer. Words empower you, and they will help you through one of the biggest tragedies of your life, losing your father. The goal of making your father proud isn't realized, but you find yourself in the process. Writing your first novel, "Under the Cherry Moon" is one of the biggest accomplishments of your life and you owe it to your mother who kept pressing you to utilize the talent within. With tremendous pain often comes tremendous growth. I am proud that you continue to grow throughout every stumbling block. You don't always acknowledge your progress, but you pick up and keep moving. There is value in that. Its ok to be Christal.
The lessons that you gave the little girls in your Women of Tomorrow class while teaching them charm & etiquette; they apply to you as well. You must realize that you to deserve everything you taught your students. Yes you planted good seeds for your beautiful daughter, but my darling she can't harvest those lessons if she doesn't see her mother apply them. Take time to love Christal just the way she is. Don't wait for a higher paying job, more money or a bigger house, love her today. She is worthy. Its ok to be Christal.
The little brown-skinned boy you fell in love with at the first dance at the University of Oklahoma, turned out to be one of the biggest loves and losses of your life. He isn't the love of your life but he is your first true love and will introduce you to the meaning of heartbreak. I will not lie to you, at times it will seem as if the enormity of the betrayal will overcome you, but in the end you will persevere. Pain is real and there is nothing you can do to avoid it. Sometimes avoiding it, makes the pain more poignant, so sometimes just take a moment and swallow your truth. You will be ok. That boy gave you the most beautiful gifts in the world and they offered you unconditional love something you'd been searching for all your life. They give it to you just because you're Christal. Being Christal is enough.
Your career will have ups and downs but I can assure you giving up your plush PR job at the hospital is not the end of your story. Eventually you end up in Atlanta, GA running your own PR firm and accomplishing things you never dreamed of doing, working for and meeting people you looked up to as a child. Many times along this journey I have wished I could've sent you a snapshot of some of the things you will accomplish in hopes that it would make you appreciate and celebrate Christal. MTV, E!, Entertainment Tonight, the Grammy's you've done it all little one and yes on your own. Its ok to be Christal.
You are constant
|Wed, April 04, 2012 at 11:23 AM|Send Blog · Share on Facebook · Bookmark on Delicious
One of the most challenging concepts PR Practitioners face in the workplace is balancing the politics of relationships. The ultimate goal is to retain a positive relationship between the client, the client's representatives, i.e. managers, stylists, agents, etc all while maintaining positive relationships with media, brand reps and even promoters. A PR is measured by their weight in beneficial relationships that yield results. After being in the field of PR for fifteen years this concept is still one I struggle with. I have great relationships on all sides, but admittedly lines often become blurry and there are few occasions where one party doesn't walk away feeling slighted. My relationships with media are my bloodline, but many times I am unable to deliver an exclusive interview or behind the scenes information because I am operating on behalf of my client. Because I have been doing this for a decade and a half, I know that the same client that turns down a major exposÃ© with a popular media outlet will undoubtedly need that outlet's coverage before the season is over. Because I know this, it's my job to nurture the relationship with that media outlet so when we need them, we have the option for coverage. The same exact theory applies to promoters and even other publicists who request a clients' presence at their event and may feel scorned if a PR they have a good relationship with can't deliver their client. Getting the desired results your job depends on the ability to get a client to see the bigger picture, a skill the majority of talent does not comprehend. Celebrities or successful people as a whole are used to being catered to in every way. Their looks, beauty and or talent have afforded them the right to instant gratification. For this reason it can be difficult trying to explain to them why they need to do a particular interview, engage a brand representative or attend a specific party. On the other hand, my job as an efficient publicist rests on my ability to deliver the clients on my roster to various outside sources. Getting invited to the hottest events, being privy to opportunities with the largest brands and corporations and attending the livestock shows, is strictly contingent on the value of my clients. There are no textbook answers, yet the concept is the very thing that makes a PR rep effective or non-effective. Because relationships are so vital to the success of business, it's imperative to study the value of relationships. When elaborating on this I am reminded of a conversation I had with a business colleague a few years ago. I was asking him for his opinion on charging a client and he said something that I never forgot. "It's important to know your value and the value that others you work with being to the table. Once you know a person's value, you can see how they can be an asset to what you do." The concept seemed simple, but it's actually multi-dimensional. Assigning value to a relationship allows you to prioritize which helps with balance. I know that I need to keep my clients happy, but I also need to have favor with press and corporate brand reps. It's important for me to assess the value of each above and beyond the project that's in front of me. So many times people place value based on the other party's current contribution to the project they are working on at the time. I call this being short-sighted. Many times a person's talent and ability for outshine what they are doing at the moment. Prioritizing the value of relationship based on a current situation as opposed to potential and talent can be one of the biggest mistakes people make. The old adage, "the foot you step on today may be attached to the behind you have to kiss tomorrow" has been proven time and time again. Understanding and respecting the importance of building and maintaining relationship can keep you from being disenchanted later when a former employe
|Thurs, March 15, 2012 at 11:47 PM|Send Blog · Share on Facebook · Bookmark on Delicious
For More Information Contact: Christal Jordan / Enchanted PR 678/499-0297 / firstname.lastname@example.org
For Immediate Release
March 15, 2012
Crystal Nicole pen's theme for Germany's Next Top Model with help from J-Hud & David Guetta
Grammy-winning singer/songwriter Crystal Nicole increases her international discography by penning "Night of Your Life", the theme song for the new season of Heidi Klum's immensely popular show 'Germany's Next Top Model'. Produced by platinum producer David Guetta and performed by Jennifer Hudson, Crystal Nicole knew her lyrics were in great company from the conception of the record. "The song was epic and I was so glad that Jennifer was able to bless the song with her presence," Crystal Nicole says.
The placement was a huge coup for Crystal Nicole as Germany is the global music industry's second largest market, not to mention being a huge fan of Heidi Klum. "Being able to add in a small way to such a mainstay conceptual show is exciting," Crystal Nicole says, "and I've been a fan of Heidi Klum's for years."
Crystal Nicole's success includes 4 #1 singles with Mariah Carey, Natasha Bedingfield, Monica, and Rihanna. She won the Best Dance Recording Grammy for Rihanna's "Only Girl (In the World) and wrote songs for Beyonce's Grammy winning album "I..Am Sasha Fierce." Crystal Nicole has been consistent delivering chart-topping records since her first hit single "Touch My Body" with Mariah Carey. She is an in demand songwriter with A-list artists such as Mary J. Blige, Jennifer Hudson, Jennifer Lopez and many more.
Crystal Nicole currently has her own single on David Guetta's "Nothing but the Beat" album. The single "I'm A Machine" has received rave reviews from DJs across the country. Aside from contributing to other highly touted projects Crystal Nicole is currently working on her own project on Blackground/Interscope records. She re-located temporarily from Atlanta to LA to really focus on writing on the hottest projects in development and finishing up her solo debut. The "Night of My Life" international placement was just additional encouragement that she is fulfilling her purpose in the industry. "Singing has always been my first Love! So to be able to now write my own music and communicate it vocally to the world is priceless to me! I love performing and getting completely caught up in the moment on stage or in the booth! Words can't express how complete I feel singing and writing... I was born for this!"
|Fri, June 26, 2009 at 5:45 PM|Send Blog · Share on Facebook · Bookmark on Delicious
As I watched the girls grieving I realized that because they are artists and their life is dedicated to music, Michael Jackson is a part of their DNA, but it doesn't stop there. I am a writer by trade. I couldn't put together a melody if you paid me and I can't sing a note to save my life but I can honestly say Michael Jackson was an inspiration to my creativity as a writer. I don't believe there was ever an entertainer or public figure that provided us with a tangible concept of creativity. Michael Jackson was not only music but he embodied a spirit of humanity that is even more rare than his gift. His music was full of love and life and inspired us all to be better people. I believe he was given the rare gift of being able to take his heart and put it to music, and he undoubtedly had the heart of an angel.
Undoubtedly over the years there were issues with Michael that many of us didn't and may never fully understand. Although I believe God gifted him with a rare gift, he was human and I believe his gift brought with it a huge responsibility and in many ways overshadowed him as a man. We know the Bible says, to whom much is given much is expected. Often those rare talents are not with us long but their lives leave us with impressions that transcend generations. As it stands Michael Jackson the man was a mystery. What we do know is Michael Jackson is our definition of music. Without Michael Jackson I know pop, rock, rap, soul or even country music would be what they are today. He was a walking definition of melody, lyrics and rythmn.
So who did Michael Jackson belong to? There was the Michael Jackson of the sixties singing ballads with his brothers and introducing a generation to soul music in the footsteps of James Brown and Diana Ross. There was the Michael Jackson of the seventies that used funk and disco to broaden the boundaries of the soul music he helped to create. There is the Michael Jackson of the eighties that took pop music and made it in his own likeness. There was the Michael Jackson of the nineties that stepped outside of what we'd known before and showed us a softer side of himself. There is the Michael Jackson of today still collaborating with artists, touring and reminding us that music is pure and not contrived. He transcends labels, decades and genres, simply put he was music.
Michael Jackson did indeed belong to us all. His life was symbolic of those characteristics that make this journey on earth worth living. Michael Jackson's life taught us to believe....to create...to inspire....but most importantly to love.