|Sat, May 09, 2009 at 2:08 PM|Send Blog · Share on Facebook · Bookmark on Delicious
South Florida based entertainment firm, SoFlo Entertainment signs a distribution deal with The Orchard, initiating and new avenue of sales for their national acts and media.
Miami, Florida - The Orchard and SoFlo Entertainment have signed a deal that will assist in revolutionizing the progression of digital sales for independent music artists. Semp Rok & A.W.A.L, co-founders of SoFlo Entertainment will leverage their prior niche marketing campaign experience, advanced knowledge of SEO techniques, and the firm's public relation and social community database advantage to fuel SoFlo Entertainment’s online retail presence. Pugs Atomz of Chicago and Rahsaan of Miami via NY/Guyana are the first projects to be released. All acts selected have extensive show performance experience and are expected to continue their tradition.
"All the artists we will have on SoFlo Entertainment ARE performing artists who will be actively touring and selling at their shows. While physical copies may be purchased online, we aim to encourage fans to actually attend show and fill that void that has been missing by lackluster artists of the digital age. The traditional format has been the downfall to many great musicians who’s labels over produce quantities and have to pay several middle men in between. We are changing the trends where the artist is receiving a better opportunity in order to balance sales in this rough economic time. This new approach is systematic and allows more room for growth, advertisement and other marketing ideas that would normally be out of the budget." - Semp Rok
In June, SoFlo Entertainment is scheduled to release a few singles including Pugs Atomz’s long awaited, “Roof Top” album featuring Sadat X, Naledge (Kidz In The Hall), DJ Vadim, Black Spade, Primeridian, Mulatto Patriot, SC, and others. The first single, “Wait And See” f/ Sadat X has currently been featured on HipHopDx, 2 DopeBoyz, NahRight, RubyHornet, as well as has broken into college radio, with spins on KTRU, KSJS, KSPC, WRFL, CFRO and more. A European tour has also been scheduled with DJ Vadim starting May 14th with 3 music videos to follow the release. This is only the beginning.
About SoFlo Entertainment
Co-founders Dennis "Semp Rok" Paredes and Alex "A.W.A.L" Paredes established So Flo Entertainment in 2008. Over the past 10 years both Dennis and Alex have developed and organized their expertise in business and music through their own profitable company ventures and community relationships. Combining their knowledge, background, and business relations, So Flo Entertainment is on the verge of becoming an independent one-stop entertainment firm with an expertise in Campaign Marketing, Public Relations, Artist Development, Event Coordination and Media Distribution.