|Tue, May 21, 2013 at 7:04 PM|Send Blog · Share on Facebook · Bookmark on Delicious
Are you committing any of these social media sins?
I've been personally manning the Jaden Social Facebook and Twitter pages since starting the company in my bedroom back in November 2011. And let me say straight up, getting my hands dirty right from day 1 has been one of the most valuable and eye-opening experiences I could ask for as a business owner, musician and marketer.
In 18 months I have gone from checking in barely a couple of times a week to deal with a handful of interactions, to spending upwards of 12 hours a day monitoring and managing more than 100 interactions 7 days a week (thank you Chrome for the ability to permanently pin tabs to the browser window).
Now I would say I'm a pretty chilled out dude for the most part, but there are some things that musos do (and say) online that really make me cringe. Since I too was once a blissfully ignorant and, at times, cringe-worthy muso, I'm not going to sit here and get self-righteous about it. No, I'm going to do the next funnest (that's a real word, I swear) thing and compile a list of 7 deadly sins I feel are damaging the online efficacy of all my musician friends' content & promotion strategies on Facebook & Twitter.
1. Promoting without providing value
This is without a doubt one of the...click to continue reading!