Top entertainers will also be honored at Birthday Bash for Bishop Don Magic Juan Featuring Snoop Dogg’s First DJ Set.

Hollywood, CA - Rap star, artist and producer Diddy will be honored with the Player's Lifetime Achievement Award at the Players Ball 2010, the much-anticipated birthday bash for Bishop Don Magic Juan featuring the DJ debut of Snoop Dogg, Serious Pimp Enterprises, title sponsor of the event, announced today.

Annual Player of the Year awards will also be presented to top entertainers and music producers including the Producer of the Year to LT Hutton, the Hardest Working Player of the Year to Snoop Dogg, the Players Community Service Award to Fred Dorton and Pimp of the Year to Pimp Jo Jo.

Celebrating its 33rd year, and known as one of the most extravagant annual entertainment events, The Players Ball 2010 will be held this year for the first time on the West Coast and will feature an outstanding program of live music and entertainment on Saturday, December 4 at the Marbella, located at 6757 Hollywood Boulevard. The event is open to the public and tickets are available from PayPal through the event website at http://www.playersball2010.com. Doors open at 8 pm.



"Diddy is truly worthy of this Lifetime Achievement Award, the highest honor the Board of Directors can bestow and a true Player can earn," said Bishop Don Magic Juan.

Presented by Serious Pimp Chairman of the Board Bishop Don Magic Juan, the Awards recognize the individuals who best embody the Player lifestyle. Winners receive a beautiful chalice Pimp Cup designed exclusively by renowned crystal design artist Debbie the Glasslady, who will join Bishop Don Magic Juan at the event to present the award. Past honorees of the Player of the Year Award include musician Lil’ John, actor Owen Wilson, Diddy and Snoop Dogg.

“There has never been a Hollywood awards ceremony like this one! We join Snoop Dogg and Bishop Don Magic Juan in congratulating Diddy and all the Players for their Serious Pimp swagger and leading Player style,” said Serious Pimp Founder and CEO, Damian Kutzner.

In addition to the first ever DJ dance set performed by entertainer, rapper, record producer and actor Snoop Dogg, the event will headlined by talented rapper Too $hort, who joined 50 Cent and E-40 to release the hugely popular remix of “Bitch” earlier this year. The program will also feature performances by hip-hop artists Mr. Fab and Glasses Malone.

About Serious Pimp Serious Pimp designs sunglasses, accessories, and clothing that blend Hip Hop style with MMA attitude. Since its inception in 1999, Serious Pimp has been a supporter of extreme sports including mixed martial arts including sponsoring a long list of fighters. Serious Pimp was founded by serial entrepreneur, business mogul and company CEO Damian Kutzner and is lead by its President Snoop Dogg and Chairman of the Board Bishop Don Magic Juan. Serious Pimp has recently signed licensing agreements with popular television personality The Situation and its sunglasses and cloth