Written by: Caressa Pittman for The MC Report [a division of The MC Media Group]
Any serious musician that plans on moving their material past its "garage phase" and into the media should strongly consider hiring a music publicist.
If you've attempted to advertise your music independently and wonder why it has been unsuccessful, you definitely need one. Don't consider it a loss; this is a choice almost every indie artist should and must make. Don't think of it as a way to hinder your independence, but a wise choice that will most likely enhance your career. As another tool from our indie kit, here are 5 reasons a music publicist is generally preferred.
5. Connections - Just because you make music, does not mean publications will write about you, radio stations will play you, or listeners will consider themselves "fans" and purchase your material. That is the work of a stellar music publicist, who comes in handy when it's time to promote. They have the world on speed dial, and the radio station that rejected your mixtape might reconsider when someone who knows the business better approaches them.
There's a saying, "It isn't about what you know, but who you know," which is the perfect phrase to describe how the entire publicity aspect of your career works. In a nutshell, the main objective of a music publicist is to get your material press coverage; magazine articles, blog posts, Twitter mentions, radio airplay, etc. and assure that you remain relevant and are depicted in the best light at all times.
4. Establishes a consistent image - Don't know how to represent yourself as an artist? That wont be a problem, if you plan on hiring a music publicist. The same way your job as a musician is to produce marketable music, their job is to be the liaison between your music, your image and the overall public perception of your brand. Hypothetically speaking, say you have a question about how to properly respond to a tough question, or if you tripped and fell on stage, your publicist is the trustworthy mouthpiece that you can always depend on to perfectly respond, or provide you with the proper way to do damage control.
3. Provides more leisure for focus and productivity - Do you know how time consuming it is to do PR? An ample amount of thought, strategy and free time is needed in order to map out the success of a music career; don't disparage their job by thinking you are capable of doing it much faster, instead hire a professional. Don't break your piggy bank just yet, The MC Media Group offers publicity packages, and almost every other service you may need, at reasonable rates. For a list of all of the service they offer, check out their website for additional information. Utilize every second you can to better your craft, and let the professionals handle spreading the word to the masses.
2. Saves time and money - One of the largest benefits of hiring a music publicist is that believe it or not, they will save you money! Between thoroughly filtering through every appearance, interview, etc. to make sure it can benefit your brand, to serving as a cheaper alternative for advertising, which will cost much more, it saves your finances. Yes, in PR you pay for the services chosen and not the actual results; PR is still much more assuring than relying on buy ad space. And ads don't have the ability to talk to readers, writers, editors, etc.
1. Could potentially build your empire - If you want someone on your team that's only going to agree with all of your ideas, you don't need a publicist, but a hype man. Once a music publicist agrees to represent you, they instantly demonstrate an interest in your music and o
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