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Kanye West Deal With Adidas Worth $10M?

Kanye West Deal With Adidas Worth $10M?

Kanye West continues to shake up the industry. After a intense interview on the Breakfast Club and almost coming close to blows with Sway, Kanye has made news again this time for a good reason. Mr. West has officially signed a deal with Adidas worth $10 million dollars. After Kanye and Nike couldn't come to terms, Kanye signs a deal for $10 million dollars.

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Should Jay-Z end his partnership with Barney's?

Should Jay-Z end his partnership with Barney's?
jay-z barneys2
s. george

Should Jay-Z end his partnership with Barney's?
"I used to drink Cristal, the mof*cker's racist,

So I switched gold bottles on to that Spade shit."

-Jay-Z in "On to the Next One"
It's no secret that Shawn "Jay-Z" Carter likes luxurious brands.

In 2006, the managing director of one of Jay-Z's most beloved brands; Cristal, made some comments that had a connotation of hip hop's steady mention of the wine being unwelcomed. Jay-Z was immediately outraged at the brand he had endorsed for so many years even though he had no formal partnership with them. He spoke out against Cristal and has never mentioned their name in the great light he had so many times in his music prior to the incident.

It is 2013 today and Jay-Z has come a long way since then. He continues to show off his advanced business prowess by continually making impressive strategic moves to obtain more of his beloved dead presidents. One of his most notable partnerships is with the luxury retail store in New York called Barney's. Barney's has recently been accused of racially profiling two of their African-American customers who had made some expensive purchases. Since then, Barney's has taken a huge PR hit and has even gotten negative comments from the great Al Sharpton. In addition, waves of Jay-Z fans have sent him thousands of angry tweets as well as signing an online petition in favor of him to end his partnership.

Such behaviour from Barney's must have received a strong backlash from Jay-Z right? Right?!

Contrarily, he has not spoken against Barney's and will most likely keep his partnership intact. This may seem like it is almost incredulous behaviour considering Jay-Z's past actions with Cristal as well as the amount of pressure he is getting from the general public, however, his decision is more than reasonable for many reasons. Before you get of your seat in outrage, read Jay-Z's statement from his website and let me at least present the facts:

  • Jay-Z will not be making any substantial amount of money from this partnership as the profits go straight to his charitable donation which gives financial aids to students who cannot afford tuition
  • Almost all allegations at this point are speculation
  • Barney's has issued a formal apology to the specific customers who had been racially profiled as well as Jay-Z
  • The victims in the case are planning to sue and will most likely win a large sum of money for what they have been put through
  • Did I mention that the money from the partnership goes to help kids go to post-secondary schools who can't afford it?

    My last point of why Jay-Z should not end his partnership with Barney's is one that needs more than just a bullet point. The couple who were allegedly racially profiled were just finishing purchasing a belt and a purse for thousands of dollars. They were allegedly pestered by security soon after and even got accused of credit card fraud.

    Does this not scream first world problems?

    Let me start off by saying that I am not black but I am a man of color. As a result, I have had to deal with many incidents of racial profiling growing up. The one thing I have learned is that everyone on this planet is a racist. I am a racist and you, the reader, are racist but it all just matters to what degree we take it. As long as you keep it to a level where it does not affect how you judge someone on first sight or how you behave around certain people, you will not be hurting anyone. Racism is a part of life in all societies but I do believe that it is something that is well on its way out based on trends from the last 50-100 years. It is very much a reality that people will have to go through a racist experience multiple times in their lives.

    With that being said, it is still very important that Barney's is held accountable for their actions. Their sales will suffer and their reputation may never be the same. They will be sued for millions and their brand will need some major reconstruction.

    After all of that, does Jay-Z really need to end his partnership for charitable purposes on top of all of that?!

    Author informations. georgeShane is a full time student at the University of Waterloo.
    In his spare time he listens to all types of music or is dreaming of a Toronto Raptors championship. Shout out to Canada!
    (This doesn't automatically make him a Drake and/or Justin Bieber fan)TwitterThe post Should Jay-Z end his partnership with Barney's? appeared first on Dead End Hip Hop.


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    Rap moguls Diddy, Jay Z and Dr. Dre once again reign supreme atop the Forbes "World's Highest Paid Hip Hop Artists" list of the year with close contenders coming in the form of Nicki Minaj and Birdman.

    Diddy's worth at $50 million gave him a $7 million edge over close pal Jay Z.
    Hip-hop's net worth king claims his first annual earnings crown thanks mostly to the success of Ciroc vodka.

    Other ingredients in his cash cocktail: record label Bad Boy, clothing line Sean John and, soon, cable channel Revolt. Lost his hyphen but gained double-digit millions from lucrative live shows, Armand de Brignac champagne, D'Ussé cognac, Roc Nation label/management firm and other ventures. Last year's Cash King slips two spots, no longer boosted by a nine-figure payout for selling part of Beats by Dr. Dre in 2011.

    But he's still cashing in on the ubiquitous headphones, expanding the company he founded with Interscope chief Jimmy Iovine to include a long-awaited streaming music service. (Forbes)

    The Top 20 consists of some first-timers like West Coast rapper Kendrick Lamar.
    1. Diddy ($50 million)
    2. Jay Z ($43 million)
    3. Dr. Dre ($40 million)
    4. Nicki Minaj ($29 million)
    5. Birdman ($21 million)
    6. Kanye West ($20 million)
    7. Lil Wayne ($16 million)
    8. Wiz Khalifa ($14 million)
    9. Ludacris ($12 million)
    10. Drake ($10.5 million)
    11. Snoop Lion ($10 million, tie)
    12. Eminem ($10 million, tie)
    14. Kendrick Lamar ($9 million, tie) 14. Pharrell Williams ($9 million, tie) 14. Macklemore & Ryan Lewis ($9 million, tie)
    17. Swizz Beatz ($8.5 million)
    18. Tech N9ne ($7.5 million)
    19. 50 Cent ($7 million)
    20. Lil Jon ($6 million, tie

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    Jay Z Announces Magna Carta Holy Grail North American Tour

    This must be Watch The Throne day because shortly after Kanye West announced a tour with Kendrick Lamar, Jay Z followed with the announcement of his Magna Carta Holy Grail tour. Tickets go on sale September 12th and the tour dates are below.

    Jay-Z tour dates:

    November 30th St. Paul, MN Xcel Energy Center

    December 1st Lincoln, NE Pinnacle Bank Arena

    December 2nd Denver, CO Pepsi Center

    December 6th Anaheim, CA Honda Center

    December 7th San Diego, CA Valley View Casino Center

    December 9th Los Angeles, CA Staples Center

    December 10th Fresno, CA Save Mart Center

    December 11th San Jose, CA SAP Center at San Jose

    December 13th Las Vegas, NV Mandalay Bay Events Center

    December 18th Oklahoma City, OK Chesapeake Energy Arena

    December 19th Houston, TX Toyota Center

    December 20th San Antonio, TX AT&T Center

    December 21st Dallas, TX American Airlines Center

    December 27th Atlanta, GA Philips Arena

    December 28th Birmingham, AL BJCC Arena

    January 2nd Ft. Lauderdale, FL BB&T Center

    January 4th Charlotte, NC Time Warner Cable Arena

    January 5th Greensboro, NC Greensboro Coliseum Complex

    January 8th Cleveland, OH Quicken Loans Arena

    January 9th Chicago, IL United Center

    January 10th Detroit, MI The Palace Of Auburn Hills

    January 12th Brooklyn, NY Barclays Center

    January 13th Brooklyn, NY Barclays Center

    January 16th Washington DC Verizon Center

    January 17th Uncasville, CT Mohegan Sun Arena

    January 18th Boston, MA TD Garden

    January 19th Uniondale, NY Nassau Coliseum

    January 21st Pittsburgh, PA CONSOL Energy Center

    January 22nd Newark, NJ Prudential Center

    January 24th Montreal, PQ Bell Centre

    January 27th Toronto, ON Air Canada Centre

    January 29th Philadelphia, PA Wells Fargo Center

    January 30th Buffalo, NY First Niagara Center

    January 31st State College, PA Bryce Jordan Center

    Author informationKingeEditor-In-Chief at Dead End Hip HopExecutive Producer of Dead End Hip Hop on YouTube.TwitterFacebookGoogle+The post Jay Z Announces Magna Carta Holy Grail North American Tour appeared first on Dead End Hip Hop.


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    Jay Z's 'Magna Carta Holy Grail' Goes Double Platinum


    Jay Z is definitely sitting in the throne. Only a couple of months after "Magna Carta Holy Grail" dropped, the Brooklyn rapper's twelfth studio album has a achieved double platinum status by moving over two million copies. The RIAA congratulated Hov on Facebook.

    "Congratulations to Jay Z! Not satisfied with Platinum alone, "Magna Carta...Holy Grail" is now DOUBLE-Platinum for selling more than two million copies in the United States

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    Jay-Z - "Holy Grail" feat. Justin Timberlake (Video)

    Picture 1

    The MCHG album may be lackluster & didn't live up to expectations, but the video is at least interesting to look at visually. Director Anthony Mandler gets the nod for delivering on the visuals for Jigga's "Holy Grail" (featuring Justin Timberlake).



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    The Legends Of The Summer tour at Sun Life Stadium came to an end last night and the homie Hov brought out Ricky Rozay to the delight of the crowd, after he performed his set with Justin Timberlake....


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    Round Up: Oprah On Jay-Z vs Harry Belafonte


    Hip-Hop Journalist Shaheem Reid caught up with Oprah on her press run for the movie, 'The Butler'. The two discussed the generational divide between Jay-Z and Harry Belafonte.


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    Harlem rapper Herb McGruff gives an impromptu interview and discuss the legendary battle between Big L and Jay-Z. The H-Boro native is now behind the scenes, but will be dropping a new project...


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    Beyonce brings out her husband Jay-Z. The Brooklyn legend took the stage at the Barclay Center to perform "Tom Ford".


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