Empire Battles Another Series Low In Ratings But Still Bodies Competition
Fox's "Empire" wins even when it loses. The popular Taraji P. Henson and Terrence Howard-starring series suffered another tough week in overall ratings.
Despite tying a series-low in viewers, "Empire" still managed to top its Wednesday (October 4) night competition.
A week ago, the collective 18-49 rating for ABC, CBS, FOX and NBC on Wednesday was down about 30 percent from premiere week in 2016. This week, every show on the Big 4 fell from its premiere rating. "Empire" and "Modern Family" tied for the lead in the demographic with 1.9 ratings, down 0.5 and 0.2 from their respective debuts last week. "Empire" tied its series low, and "Modern Family," which tied "Empire" for the first time, also matched its third-lowest mark ever. (Zap 2 It)
Last week's "Empire" premiere brought in just under seven million viewers.
Airing at 8 p.m., "Empire's" Season 4 premiere averaged a 2.4 rating in adults 18-49 and 6.9 million total viewers. That is down by close to 40 percent in both measures compared to the Season 3 premiere (4.2, 10.9 million), but approximately even with the Season 3 finale (2.5, 6.9 million). (Variety)
Despite the slippage, "Empire" managed to help provide a boost to fellow Fox series "Star" most likely courtesy of an in-episode storyline.
It also provided a nice boost to sophomore Star (1.8), which had its best rating since its series premiere last season, which also followed Empire, outperforming its Season 1 average. Star likely also was helped by a crossover with Empire, so next week will give us a better indication whether Empire fans who sampled it will stick around. (Deadline)
Back in May, "Empire" executive producer Ilene Chaiken talked about the show's ratings changing throughout season three.
"I have no idea why the television universe goes the way it does, really. We do our best, we try not to be too reactive, and hope that we're capturing the biggest audience that we can and that still loves what we have to say and what we're talking about. That's my job." (Deadline)
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