GRIP Delivers Visuals For "Momma Told Me!"


GRIP Delivers Visuals For "Momma Told Me!"

Shady Records' latest signee GRIP has officially linked with HNHH to premiere the new visuals for "Momma Told Me!"
A standout track on his brand new album I Died For This?!, the track is an effective showcase of the Atlanta lyricist's technical prowess -- not to mention his clever mind for wordplay and references. It's no surprise he opted to choose this one as the project's next single, which comes to life through a lively new video directed by Caleb Seales.

Image via Artist
For the occasion, GRIP dons a preacher's robes and leads a congregation of loyal followers, blessing them with a sermon of straight bars. The setting shifts for the second verse, mirroring the increased urgency in GRIP's flow; in lieu of the holy setting of verse one, the second verse reveals the double life of our favorite lyrically-inclined preacher. 
Alas, all good things must come to an end -- and more often than not, timing is never in our favor. Right as he's about to engage in what can only be described as a carnal sin, he's met with a few unwanted visitors at the door. It's no surprise that GRIP opted for something more narrative-driven, given his penchant for crafting conceptually driven projects. Speaking of which, be sure to check out his brand new album I Died For This?Seriously -- don't let it fly under your radar.


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