Grammy-winning rapper Kanye West might be a bigger mastermind than the world thinks. New speculation has developed on the strategy behind Ye publicly linking up with protégé 2 Chainz.
Some gossip publications believe Ye used a 2 Chainz photo op to send a message to estranged pal JAY-Z and business partner TIDAL.
Kanye West posed for a picture with his family and 2 Chainz and his brood ... seems ordinary, right? Wrong. The pic was taken Sunday night at Kim and Kanye's Bel Air estate. It's significant because of a story TMZ broke earlier in the day ... that Kanye split from Jay Z's Tidal over a money dispute. 2Chanz is signed to Kanye's GOOD Music label. They're friends for sure, but there's also a more subtle message ... treat your employees right and it will be one big, happy fam. (TMZ)
Earlier Monday, Chainz lit up social media with his pics alongside the Yeezy family.
Yesterday, reports surfaced about Kanye parting ways with JAY's TIDAL giant over contract issues.
We're told Kanye's beef with Tidal is twofold - his Saint Pablo album resulted in 1 1/2 million new subscribers to Tidal, for which he was supposed to get a bonus but the company hasn't paid. Kanye also says Tidal reneged on reimbursing him for music videos. Our sources say Tidal's position is that Kanye didn't deliver the videos required by the contract. Kanye's response ... I'll deliver the videos when you pay me what I'm owed. (TMZ)
Coincidentally, JAY-Z takes ample shots at Ye on his new "Kill Jay-Z" 4:44 album.
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