Kendrick Lamar's DAMN. Set To Do Drake Numbers, Possibly Dethrone 6 God
Top Dawg Entertainment's Kendrick Lamar is set to put himself up on Drake's level. The rap heavyweight's new DAMN. album is en route to do monster numbers.
According to reports, K. Dot should have no problem toppling his competition both in streaming and retail sales.
Lamar's new "Humble" anthem is currently the theme of his year's NBA playoffs.
The NBA playoffs have a history of iconic theme songs, from "Roundball Rock" when the games were shown on NBC, to the ABC/ESPN era with Pitbull chanting "PLAYOFFS" in a remix of "Timber" with Kesha. This year's playoffs theme song is (objectively) a lot better than what's been in played in years' past: you'll be hearing Kendrick Lamar's "Humble" a lot for the next two months. It's a cleaner version, given that it's on broadcast television, but having that song be the theme is an automatic win for the NBA. (SB Nation)
The NBA playoffs start tomorrow at 3 ET on ABC.
There's levels to it, @kendricklamar. pic.twitter.com/IyAkXlixrs
— NBA on ESPN (@ESPNNBA) April 14, 2017
Over the weekend, model Karrueche Tran quoted K. Dot's "Humble" with a steamy af bikini pic.
Last week, hip-hop mogul Diddy publicly praised Lamar's new DAMN. album.
"Kendrick's bearing his soul on this album. I don't want to hear nobody sh*t that ain't bearing their soul. If you ain't telling the truth or bearing your soul, don't make no motherf*cking rap records. Don't make no god d*mn R&B records. Don't even get on the motherf*cking mic unless you're ready to bear your soul and tell the truth, man. That boy got soul on him man. I'll be waiting for months. You know the dope sh*t I've heard? I'll sometimes be waiting years to hear dope sh*t. That's why I'm so god d*mn excited. This sh*t is dope. People are making dope albums. Drake's album's dope. Rozay's album's crazy. Now this? I just love dope sh*t."
#DIDDY GIVING PROPS TO #KENDRICKLAMAR FOR HIS ALBUM #DAMN!!! HE SAID HE IS EXCITED TO HEAR ALL THIS DOPE SHIT LATELY AND THAT RICKROSS & DRAKE'S ALBUMS ARE #DOPE ALSO!
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