Meek Mill releases New Hat Line at LIDS, Percentage of Sales to Benefit REFORM Alliance
Meek Mill has announced the limited-release launch of exclusive DreamChasers hat, available at Lids beginning Tuesday, November 26. A percentage of each DreamChasers hat purchase will go to the REFORM Alliance.
Meek is the co-chair of the REFORM Alliance, which advances criminal justice reform and eradicated outdated laws and policies that perpetuate injustice in the United States.
The Championships rapper is a co-founder of the organization alongside Michael Rubin, Shawn "JAY-Z" Carter, Robert Kraft, Robert F. Smith, Clara Wu Tsai, Laura Arnold, Michael Novogratz, and Daniel S. Loeb.
"Having my own line with Lids is special, but I'm especially proud that proceeds from this hat will be used to help fix the broken criminal justice system," said Mill, who is also the co-owner and creative director for LIDS. "I'm grateful that our team at Lids was committed to making a hat that's stylish, but will go toward a greater cause."
Meek announced his investment in LIDS back in June of this year, which brought him to an ownership group that also includes Fanatics and Ames Watson. In addition to ownership, he has dived into the LIDS strategy and will use his music industry standing for brand expansion.
You can see the DreamChasers limited-edition hat below.
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