Mielle Organics Joins Forces With P&G Beauty

  

Mielle Organics continues to make strides in the beauty industry. On Wednesday, P&G announced that the leading haircare and beauty brand would join P&G Beauty.

Founded in 2014 by dynamic husband-and-wife dup Monique and Melvin Rodriguez, Mielle Organics will join P&G, further expanding access to healthy hair products and services for Black women worldwide.

Mielle will continue to be led by the co-founders as CEO and COO and will operate as an independent subsidiary.

"From the moment we stepped into P&G, we saw a diverse team of leaders who share our values and vision for innovation, education and community empowerment, including several Black leaders who play a key role in the hair care and beauty businesses," said Monique Rodriguez, co-founder and CEO. "This partnership gives Mielle an opportunity to serve more textured hair consumers with the great products and formulas that our community loves."

As a part of this historic deal, the two companies have each committed $10 million to Mielle Cares non-profit, which provides information and resources to advance initiatives important to Black and Brown communities. P&G's investment will also help expand Mielle Cares' work in promoting racial and gender equality through platforms like Widen the Screen and My Black is Beautiful.

"We founded Mielle Cares to give back to our community who has been so instrumental in the success of Mielle," said Melvin Rodriguez, co-founder and chief operating officer for Mielle Organics. "Mielle remains committed to leading with purpose and impact and serving as a beacon in historically underserved communities. Expanding our impact in Black and Brown communities will become an even greater focus in the years ahead."

Mielle has had an impressive period of growth since its launch. Over the last three years, Ms. Rodriguez secured funding from the New Voices Fund for Women of Color and a subsequent nine-figure investment from Berkshire Partners. During that time, less than one percent of Black women secured $1 million in funding.

"This moment was made possible by our hardworking team, the visionaries who came before us, and the trust and partnership with investors like New Voices and Berkshire Partners," said Ms. Rodriguez. "Now we can pay it forward by continuing the cycle of investment and mentorship through Mielle Cares."

Founded in 2014 by CEO Monique Rodriguez, Mielle Organics is a popular Black-founded, woman-led global beauty brand rooted in natural ingredients. With a heavy emphasis on incorporating healthier elements as its "root to results," Mielle Organics' collection of beauty products is designed for Black women. Their products can be found in more than 100,000 stores across the U.S. in retailers such as Ulta Beauty, Sally Beauty, Target, CVS, Rite Aid, Walgreens, and Walmart.

The post Mielle Organics Joins Forces With P&G Beauty appeared first on Baller Alert.



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