Dreamville. That's J. Cole's label. Cole just signed J.I.D. to the label, so he must be good. But... um... let's check out this freestyle he did on air for DJ Tony Touch's show on Shade 45... just to be sure.
(Okay yep. Dude is that good. And he's from Atlanta, so bonus righteous points for going in on the Outkast "Elevators (Me & You)" beat.)