In the ever evolving music industry, artists and record labels are constantly looking for new innovative ways to promote, package and distribute music.
In a climate where record sales are not necessarily dependent how much commercial airplay an artist receives and commercial airplay does not necessarily translate to record sales; artists must apply non-traditional tactics to reach the consumer.
The information overload era has found many bands large and small all competing for a segment of the consumer attention span. From the DVR to the iPad to motion sensory video games, many bands have found it difficult to garner a portion of the market share with so many different forms of entertainment occupying the time of audiences.
As many established acts remain resistant to the digital revolution, there are many up and comers such as Hip-Hop artist J. Keys that fully embrace the change and plan to capitalize on its advantages. Keys, an independent artist from Detroit, revealed the launch of his new mobile app.
The J. Keys app is currently available for Android and Blackberry, with the iPhone/iPad platform currently in the testing stage. This app will allow fans to receive instant alerts directly to their smart phone where they can view the latest J. Keys news as well as stream and download new music.
"I understand the lifestyle my fans lead. We are constantly moving, we like our information immediately, and we practically live off of our phones" said, Keys. "The J. Keys Mobile App is groundbreaking in that it marks yet another defining moment where artists take a huge step towards breaking dependence on major labels for exposure."
Keys is gearing up for a busy year as he prepares to release back to back solo and collaborative projects, all of which will be fielded through the J. Keys Mobile App among other digital and physical mediums.
The release of his new project entitled the Unlimited Love EP, is due this spring.