These Sisters Launched An AI-Driven Wig Company That Won Over Serena Williams

Parfait was launched by sisters Isoken and Ifueko Igbinedion to help provide people with customized solutions for their protective styling needs. Serena Ventures backed the company in 2022.




The idea for Parfait started with a problem many women of color experience: styling and caring for their textured hair.




Isoken Igbinedion launched the AI and machine-learning wig customization company after experiencing the trials and tribulations of trying to adhere to societal beauty standards as a Black woman.... Read more


via: https://kmojfm.com/wp/2024/09/these-sisters-launched-an-ai-driven-wig-company-that-won-over-serena-williams/