Atlanta's 107.9 has an extra-special birthday in 2010. This year, the radio station celebrates its 15th anniversary, and you already know what the celebration will be: the annual summer Birthday Bash concert.
On Thursday evening (April 22), 107.9 announced its first two performers for the June 19 concert at the Philips Arena. First up on the roster will be the always combustible Ludacris. Before Luda embarked on the road to superstardom, he was a personality on the station in the late '90s.
The other name 107.9 announced today should come as no surprise, but fans will love the news nonetheless: Plies. The Florida native is becoming a staple of the concert. He's had two highly touted performances the last couple of years. A testament to Plies' potency as an MC is when his album cuts are sung word for word at the Birthday Bash, just like his singles.
"The game is a tricky situation," Plies said about the success of his non-singles. "From what we really stand for and what we're trying to get across, from a company standpoint, we don't stand a chance on radio with those records. A lot of times, people don't understand the impact of the structure of radio. If I could put 'Old Lady' on the radio, I'd love to have it on the radio. A lot of times, it's about trying to balance your situation but understanding your situation at the same time."
Last year, the Birthday Bash show-stealer was Young Jeezy, who brought out Lil Wayne and Mary J. Blige. Rick Ross, Fabolous, Gucci Mane, Trey Songz, Keri Hilson, Soulja Boy Tell'em and the Grand Hustle family also hit the stage.
In 2008, Jeezy also...More Birthday Bash