NEW YORK - Rémy Martin Cognac and Grand Hustle/Atlantic recording artist T.I. announced today they have formed a partnership to collaborate on creative projects and further the work of T.I.'s K.I.N.G. Foundation. T.I. has been named Global Creative Consultant to the iconic Rémy Martin brand.
Rémy Martin and T.I. will work together on several events and personal appearances in conjunction with T.I.'s August 17th release of his highly anticipated album, KING UNCAGED. "T.I. is a powerful voice in the entertainment world as a recording artist, actor and producer and Rémy Martin recognizes the similarities between the art of producing fine cognacs and blending music and words to create hit songs. Both crafts demand skill and attention," says Lamar Johnson, Director of Marketing and Branded Entertainment, Rémy Cointreau USA, Inc. "We are very pleased to partner with T.I. to build upon our successful 'Things are Getting Interesting' marketing campaign."
Rémy Martin will also help raise awareness and funds to support the mission of the K.I.N.G. Foundation. T.I. started the Foundation to help low income families with an emphasis on mentoring, positive intervention and community outreach.
T.I. will work across the range of Rémy Martin cognac marques and will offer creative thinking on marketing initiatives including promotions, merchandising and digital media. T.I. has long been a fan of the brand and recently visited Rémy Martin headquarters in Cognac, France where he learned about the brand's heritage and production process.
"I've been a fan of Rémy Martin for many years so I'm honored to be working with them as creative consultant and now after my trip to Cognac, I admire the brand's genius even more. I'm excited about all the possibilities of this partnership," said T.I. He offered Chelsea Handler a magnum of Rémy Martin V.S.O.P and teased his upcoming signature blend of the premium cognac when he visited the E! talk show host last night on Chelsea Lately.
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