Head over to the seminar section to hear chapters 1-5 of the audio version of "10 Steps to Profit from your Passion"
Book Review: 10 STEPS TO PROFIT FROM YOUR PASSION (Pt. 1)
By The College of Hip Hop.org
By Lisa Early
In '10 Steps to Profit from your Passion', The College of Hip Hop (TCOHH), provides readers with tens tips that can help anyone, from artist to CEO, take their dreams to the next level.
The first three steps - Invest in Your Dreams; Setting Goals and Creating a Budget - set the foundation of any good business plan. Regardless of the of whether you're an artist looking to get signed or an aspiring entrepreneur these three steps are paramount.
"...if you want people to invest in your dreams, invest in yourself first!"
Once the people who have the power to push your career to the next level see that you are serious and willing to invest in yourself they will have no problem getting behind you because you have already proven that you're willing to go above and beyond to achieve your dreams.
And don't be alarmed by that term "invest". Many people tend to think of large sums of money when it comes to investing, but an investment in yourself could simply mean purchasing material for a vision board. Vision boards are useful in that they allow you to identify exactly what your dream is and the best way to see in to fruition.
"In life, to even chase after our dreams, we have to set goals."
A wise man once said, "A goal without a plan is just a dream". It is important to set rational goals that are obtainable. To do this you must first think about your "ultimate goal", and from this goal make smaller ones that will help you reach your larger goal.
Part of rational goal setting is to make sure you set a time frame for accomplishing the goal. It's also important to expand those goals, as you complete each goal, set more that will help you reach your "ultimate goal". This is a good tip because setting goals puts things into perspective, which makes reaching your dreams that much more attainable.
"It takes money to make money."
The worst thing you can say when asked about your budget is: "I don't have a budget" as it shows you either don't have the money for a budget or that you don't know how to create a budget, which both can cause red flags.
Like with setting goals, it is important to be realistic when you are setting a budget. And it isn't enough just to developed a budget, you'll actually have to stick to it to reap the benefits. You'll see that as your amount of income increase you'll need to increase tour budget as well.
"A big part of declining music sales can be attributed to the availability of music for free... You must always set the expectation that your music is for sale."