Rihanna's Savage X Fenty To Open Physical Stores In 2022
Great news for Savage x Fenty fans!
The lingerie line, launched by superstar Rihanna in May 2018, will be opening brick-and-mortar stores in 2022.
Christiane Pendarvis, co-president and chief merchandising and design officer, said in a statement,
"You're actually going to see stores. I can't tell you when [because] I'd be spoiling the surprise in the buildup. But yeah, retail we think is an important component for us. We know that an intimate apparel specifically because fit and comfort are so important."
Pendarvis added that expanding from being solely digital will help customers feel more comfortable shopping and finding items.
"They're just customers who don't feel comfortable purchasing online and they want to be able to go physically try the product on touch feel make sure they found the right size and the right fit for them. So retail is a part of our growth strategy."
While she didn't want to reveal details of when the physical stores would open their doors, she confirmed it will definitely be sometime next year.
"So you will absolutely see some stores in 2022. Can't tell you exactly when. I can tell you exactly where but we're incredibly excited about bringing this brand."
She also said stores will be opening in the U.S.
The success of Savage x Fenty has helped Rihanna reach billionaire status, and become the highest-paid female musician in the world. Savage x Fenty reached $1 billion in value this past February.
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