UrbanWorld Wireless

UDub iPhone App

Hip Hop's First True Mobile App Is Now Live!

September 28, 2009, Los Angeles, CA - UrbanWorld Wireless, a leading provider of urban entertainment content, has combined urban entertainment and lifestyle in one cool new mobile application. The free "UrbanWorld" app features the up-to-the minute news in Hip Hop, the Cali Fly Girls Women of Color wallpapers, and exclusive new music and videos; in Phase II, "UrbanWorld" will feature Party Alertz, your mobile VIP connection to the hottest parties in major cities including Los Angeles, Atlanta, Miami, New York and more.

Below is a list of the specific features in "UrbanWorld":

- UDub!News: Up-to-the minute urban news from around the world

- UDub!Video: Originally produced and mainstream videos from the biggest names in Hip Hop

- UDub!Music: Exclusive music from Hip Hop's best independent and emerging artists

- Cali Fly Girlz: Downloadable images of some of the world's most beautiful women

In the first week alone, and with little word of mouth, nearly 30,000 iPhone users downloaded the application. Even comedian Katt Williams taped an exclusive ad to endorse "UrbanWorld", which can be viewed at http://www.udubnews.com/viewVideo.php?id=265.

"Our goal is to supply engaging content that trendsetting urban youth crave and deliver it in a rich and memorable way," says Liz Lee, director of content for UrbanWorld Wireless. "It's great news for those that embrace the hiphop lifestyle, but even better news for our marketing partners that want to reach them." UrbanWorld will also be available in the Android and BlackBerry storefronts in Q3 2009. Additional mobile offerings will include Hip Hop 101, a standalone Cali Fly Girlz application, and King of the Dancehall, hosted by reggae superstar Beenie Man.

About UrbanWorld Wireless
UrbanWorld Wireless (UDub) is a full service content provider/aggregator and digital entertainment network geared toward the urban lifestyle market, with global distribution. Headquartered in Los Angeles, UDub offers a full mobile content catalogue that includes full length digital music downloads via its digital music label, UDub!Music, the latest technology news with an urban twist via its Hi' Tech Pimpin' website, and UDub!News, which offers lobal, up-to-the-minute urban news delivered via WAP, SMS, MMS, RSS and email. All of these services are currently delivered to a worldwide subscriber base of nearly 4.6 million. More information is available at www.urbanworldwireless.com, www.udubnews.com, www.udubmusic.com and www.hitechpimpin.com.

CONTACT INFO: Keisha Pickett, Keishap@urbanworldwireless.com
813.732.969