Backstreet Boys Partner With Pizza Hut For Return Of Valentine's Day Heart-Shaped Pizza

Pizza Hut announced on Tuesday (Feb. 10) that they were collaborating with Backstreet Boys' members Nick Carter and Howie Dorough to promote the return of its seasonal Heart-Shaped Pizza for Valentine's Day. The medium one-topping heart-shaped pizza costs $11.99 and is available through February 22. Carter and Dorough appear in promotional social media videos inspired by the band's romantic hit, "Shape of My Heart," including one featuring a playful debate comparing Millennial and Gen Z hand-heart gestures. The partnership coincides with the Backstreet Boys recent celebration of the 25th anniversary of their Grammy-nominated album Millennium, while the chart-topping boy band continues their Into the Millennium residency at Sphere in Las Vegas. Pizza Hut positioned the collaboration as tapping into nostalgic musical memories while offering customers an affordable way to celebrate Valentine's Day with the returning seasonal menu item.