DIAMOND IN THE ROUGH: Hoodtrophy Bino - "Keep It Real"

In this new entry in our 'Diamonds In The Rough' category, we would like to introduce you to upcoming artist Hoodtrophy Bino and his brand new single titled "Keep It Real".



Los Angeles' own Hoodtrophy Bino is back with "Keep It Real," a striking new single that peels back every layer of the artist's soul. Known for his raw delivery and unfiltered authenticity, Bino delivers one of his most heartfelt performances to date; a powerful testament to pain, perseverance, and purpose.

Backed by deeply emotional instrumentation, "Keep It Real" captures the essence of Bino's journey - from struggle to survival, from the streets to the stage. The track finds him reflecting on the realities of his community and the challenges that shaped him:

"My granny still struggling / My grandad's still on crack / My mama's still praying / But them bills back to back."

These lines hit hard because they come from lived experience, not embellishment. For Bino, this record represents more than music, it's a transition point, both personally and artistically. "'Keep It Real' is a departure from my lover boy songs," Bino shares. "It is my testimony. I've been through it but I will make it! As God is my witness - watch!"

The single offers a glimpse into Bino's forthcoming full-length project, The Invasion, dropping this November. The album is poised to showcase his evolution as an artist and features collaborations with some of the biggest names in the game.

Bino's momentum continues to build with an impressive live schedule; from opening for Trippie Redd and Chris Brown to hitting the road for the RJMrLA Tour and performing alongside Soulja Boy at Rolling Loud Los Angeles. His previous single, "I Want Her" featuring Kalan.FrFr, became a breakout hit, earning airplay on SiriusXM The Heat, Power 106, 96.1 The Beat, and Power 105, while his music has been spotlighted at major cultural events like SneakerCon, Big 3, LA Clippers, and Rams games.

But beyond the accolades and collaborations, Hoodtrophy Bino's story is one of resilience. From gang life to global stages, he's turned adversity into art. After meeting Soulja Boy in jail and signing to S.O.D.M.G., Bino's transformation became the focus of his powerful documentary, Breaking the Generational Curse. His journey is a living example of what it means to rise above the circumstances meant to break you.

"I'm not here because I'm the best," Bino declares. "I'm here because they tried to break me and they couldn't."

With "Keep It Real," Hoodtrophy Bino cements his place as one of LA's most important voices; an artist who carries the pain of his past and the promise of his future in every bar.

Stream "Keep It Real" now on all major platforms and stay tuned for The Invasion dropping this November.

Listen below:



The post DIAMOND IN THE ROUGH: Hoodtrophy Bino - "Keep It Real" appeared first on Fresh: Hip-Hop & R&B.



via: https://www.freshhiphoprnb.com/diamond-in-the-rough-hoodtrophy-bino-keep-it-real/