Dancehall artist Konshens has earned his first Silver certification in the United Kingdom with his 2016 hit, Bruk Off Yuh Back.
The British Phonographic Industry (BPI) issued the song a Brit Certified Silver Award on Friday (June 2), marking over 200,000 units sold in the country, according to data from The Official Charts Company.
Producer Christopher Birch of Birchill Records, in an interview with DancehallMag, shared how Bruk Off Yuh Back, recorded on his Moskato riddim, was first conceptualized.
"In 2016, I started working on the project, the Moskato riddim, I voiced two artists before I voiced Konshens. I had the riddim and Jeremy Harding started to do some management stuff for Konshens. Me and him always link, when it come to music production and equipment, so he asked 'Birch, you have anything working on?' And mi shot the Moskato to him right away," Birch reminisced.
Konshens, not much later, connected with Birch to confirm the ownership of the riddim he had stumbled upon. "Two days after that, he sent the track, and the rest is history," said Birch, harking back to the unexpectedly swift genesis of a soon-to-be hit.
The 38-year-old artist, in an interview with VladTV in 2017, had described Bruk Off Yuh Back as a song about "aggressive sex." The song's original title had been revised for broader appeal, drawing inspiration from a popular Jamaican dance in the mid-2010s.
"The original title was Bruk Off Yuh C-k. So, it's a girl, she's going so hard having sex that my d-k actually broke," he explained.
"But then when we wanted to get it played on the radio and for party purposes, we had to clean it up. There was a dance in Jamaica that the girls do, named Bruk Back. So we just took out the whole sexual suggestive part of it and seh alright - Bruk Off Yuh Back - and that was it."
Asked if he was surprised at the song's longevity, Birch told DancehallMag that, "Music lasts forever, the minute you record and sent it out to the world, it is always out there, it is just the sustainability of the song."
"I am kinda surprised but not really so much again., I always put my best foot forward all the time, anything just happen, just happen, a lot of times you win, a lot of times you lose, so you have to just give thanks. Enjoy the process and give thanks for the results at all times," he continued.
The Moskato riddim featured artists such as Vershon with Barbie Doll, Charly Black with Hoist and Wine, Busy Signal with Wuk It Wuk It, and Tifa with Big Bumper. Other artists on the project included D Major, Devin di Dakta, Road Elf, and Voicemail.
The official music video, directed by Dameon Gayle, had accumulated over 150 million views on YouTube, according to the Share on Facebook
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