Drake's Team Reveals the High Pressure Behind Creating Episode One of His 'Iceman' Rollout

Drake's ambitious new rollout for his album Iceman has pushed his team into completely new creative territory. According to Matte Babel, DreamCrew's chief brand officer and a key member of...

via: https://thesource.com/2025/11/19/drakes-team-reveals-the-high-pressure-behind-creating-episode-one-of-his-iceman-rollout/?utm_source=rss&utm_medium=rss&utm_campaign=drakes-team-reveals-the-high-pressure-behind-creating-episode-one-of-his-iceman-rollout