California rapper, The Game, has brought Christmas in July this year to deserving single mother of eight, Yvette Hicks. In light of recent acts of violence during this month, The Game has partnered with Partners in Kynd and Single Moms Club star, Zulay Henao, to create the positive campaign, "Yo Mama My Mama."
TMZ was able to catch up with the rap star, getting the details behind the campaign's name and the thought process that went into it.
"I figure with all this tragedy, and all the brothers killing each other, cops killing brothers, brothers killing cops, the one thing that people care about the most around the world is their mothers," he says. "So if we can pay it forward and make my mama your mama and you look at somebody, you're like, yo, man, you helped somebody's mom across the street. Or you ask her how her day is going or you just do anything for someone else's mother as if it was your own, the guy whose mother that is might not be inclined to do something to you based on your mother."
The Game took to Instagram to announce the motherly love contest where he provided his followers and the public a set of instructions on how to enter. The winner, Yvette Hicks, was named inaugural "Mother of the Day" and was rewarded for her hard work with $1,000 in groceries, enough to last her and her family an entire month.
As The Game documented his philanthropic efforts at Ralph's grocery store on Instagram, he stated within his last post, "In the midst of all the negativity & tragedy the world has witnessed over the past 10 days... I wake up on a mission to try to spread as much positivity as possible in hopes of shifting the negativity & creating a more peaceful vibe amongst us all,".
To enter your deserving mother in the next contest, follow The Game and Partners in Kynd on Instagram.