Robots to Start Working at Krispy Kreme to Assist With Frosting, Sprinkling, and Packaging Donuts

Krispy Kreme will soon implement robots to help with frosting, sprinkling, and packaging donuts.

In a recent interview with Yahoo Finance Live, Krispy Kreme CEO Mike Tattersfield revealed that technology would assist with various donut-related tasks.

"So probably within the next 18 months, you'll see some automation starting to go into the frosting, the filling, the sprinkles, and even the packaging," Tattersfield said.  "We've got some pretty big factory stores.  Again, if we do 12,000 points of access today, which get fresh doughnuts globally, you need to start looking at what the automation capacity of that is because it is going to the grocers, it is going to the convenience shops."

The experiment is expected to begin next year and beyond.  Tattersfield said that the brand would remain human-focused.

"We still are gonna continue to drive, you know, the experience side with our Krispy Kremers and Insomniacs," Tattersfield said.  "You know, I always find that when companies do a great job, they are balanced in how they try to do that.  You try to get the repetitive tasks out of business."

 

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