
The purpose of Giving Tuesday is to serve as a global day of generosity that encourages people, organizations, and businesses to give back to their communities and support causes they care about. It was created in 2012 as a response to the commercialism of Black Friday and Cyber Monday, focusing instead on charitable giving, volunteering, and collaboration. It acts as a major fundraising and awareness-building opportunity for nonprofits and launches the year-end giving season.
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