Ice Cube Claps Back with Explosive New Single "Before Hip Hop"

Ice Cube is back with his new single "Before Hip Hop", a powerful lead from his upcoming album Man Up. In the track, Cube fires back at critics who blame rap for society's problems, reminding everyone these issues existed long before the culture.

The video, directed by Gabriel Hart, drives the message home with visuals connecting history to today's struggles. "Before Hip Hop" sets the tone for Cube's return: raw, unapologetic, and built to spark conversation.

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