Beyoncé Continues Fight To Trademark Blue Ivy's Name

Oct 31, 2024 9:33 PM




Beyoncé is continuing her twelve-year fight to trademark her firstborn's name.




In 2012, one week after Blue Ivy's birth, Beyonce's BGK Trademark Holdings LLC sent an application to the U.S. Patent and Trademark Office (USPTO) to register her daughter's unique name as a trademark. 




Now twelve years later, the superstars lawyers recently filed a motion to the USPTO to register Blue Ivy Carter's name as a trademark, according to Billboard.




This follows a ruling from earlier this year denying the trademark to prevent confusion with a single-store clothing boutique in Wisconsin that had used the name since before Blue Ivy was born.The... Read more


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