HIP HOP NEWS

As the century turned, the music industry entered into a crisis, brought on by the advent of digital downloading. Hip-hop suffered at least as severely as or worse than other genres, with sales tumbling throughout the decade. Simultaneously, though, it solidified its standing as the dominant influence on global youth culture. Even the massively popular "boy bands," such as the Backstreet Boys and *NSYNC, drew heavily on hip-hop sounds and styles, and rhythm and blues and even gospel had adapted so fully to the newer approach that stars such as Mary J. Blige, R. Kelly, and Kirk Franklin straddled both worlds.