As the host of radio shows like The Afterparty and The Universal Soul Explosion on WORT 89.9FM in Madison, WI Julian Holt, better known in the industry as DJ Big Juice, initially got his start in the industry on the business side of things as CEO of Sugar Sandwich Entertainment Group, LLC. Currently the co-owner and programmer of 103.7 Da Beat, as well as the host of THE EI8HT on Da Beat, Big Juice sat down with The College of Hip Hop to talk about the current state of hip hop and what he defines as success, as well as offers up advice for those seeking to pursue a career in the entrainment industry.
TCOHH: Could you introduce yourself to The College Of Hip Hop's audience.
DJ Big Juice: Good day! It's an honor to be interviewed by The College of Hip Hop first of all. I am Julian Holt aka Dj Big Juice hailing from the great state of Illinois by way of Wisconsin. I am co-owner of the hottest radio station in the Midwest 103.7 Da Beat out of Rockford, IL.
TCOHH: What initially attracted you to the entertainment industry?
DJ Big Juice: What initially attracted me to the entertainment industry was a friend of mine, Nate had brought the idea of opening a recording studio to my best friend and I back in 2005. We bought a building and the fire was lit! I didn't know anything about the industry at all but kind of threw myself in the fire. Ended up going to Madison Media Institute in Madison, WI. and acquiring my degree in Music Recording and Technology. From there moving on to do radio on WORT 89.9 for the past 5 years hosting several shows.
TCOHH: What are your views on the current state of the entertainment industry?
DJ Big Juice: The current state of the industry is kind of weak in my opinion. Not much authenticity or much thought given to the culture as a whole. a lot of microwaveable, right now stuff. looking for quick gratification. Also, I feel there is an emasculation of the industry as a whole. No real strong male role models.
TCOHH: What is your ideal of success and why?
DJ Big Juice: My idea of success would be to be a leader and a major force in my community. To build up those around me to be A role model for the youth and my family. That's success.
TCOHH: What advice would you give a young executive looking to enter the entertainment industry?
DJ Big Juice: My advice for anyone entering the industry is just be true to yourself and stick to your guns. Keep your focus and always be evolving and growing in your knowledge and trends of the industry. And build lasting professional relationships is probably the biggest key!
TCOHH: How do you feel under education or miss education has hurt artist with in urban music?
DJ Big Juice: The miseducation/under education is a major problem of the urban artist, because it affects his vocabulary, his experiences, his knowledge, wisdom and understanding of the world which in turn limits his music and experiences and thought process that he's forced to talk about.
TCOHH: How do you feel hip hop culture has impacted the world on a positive and negative level?
DJ Big Juice: Well we all know its effect positively because it has made multimillion dollar entrepreneurs of individuals that without this form of expression wouldn't have any other chance of success. The negative effect In my opinion is some of the negative messages it sends out of, drugs, violence and misogyny.
TCOHH: How has becoming a DJ changed your life?
DJ Big Juice: Djing has changed my life because its put me into a career path I never would have thought of from being on the radio to doing shows and traveling with the stars!