Make Money Faster
Keeping a healthy and sustainable flow of traffic to your Web site can be a key to success, but also one of the hardest tasks to accomplish. To help you crack the traffic puzzle, we've assembled different solutions, tips and case studies.

Go where the traffic starts: working with Search Engines
Most web surfers start their sessions at a search engine. There are a number of different methods you can use to capture their traffic and drive it to your site. We've provided an outlined overview of suggested best practices below.
  1. Buy it: Pay-per-click Search Engine Services
    One of the best methods of purchasing Web site traffic involves leveraging pay-per-click services offered by many major search engines.

    Most of these search engines require you to bid on key words or phrases that users type in. The highest bid gets the highest ranking on the search results and the advertiser pays the amount bid every time someone clicks on their link.

    Some basic guidelines:
    • Choose key words carefully: pick words that match your site content or visitors' interest. Remember, sometimes the most obvious / popular keywords are the most expensive. You can be frugal and benefit from thinking of more specific, but less obvious search terms that may convert higher for you at a lower cost--if they match your content or site expertise.

    • Do the math: consult your Affiliate Program Statistics Page to see how many visitors to your site ultimately make a purchase. If your average is one out of one hundred visitors, then bidding $.05 for a position on a paid search engine placement will cost you an estimated $5.00 per sale. If your gain is per sale is great than $5, you're in good shape. If it's less, you will need to continue to optimize your results.

    • Test where the traffic is: search engine traffic has consolidated greatly over the last couple of years.


  2. Optimize for it: Get the most from Search Engines
     Building up an advertising budget isn't the only way to get the most out of search engine listings. Here are some steps to take to optimize your search engine placements:

    • Add keywords and meta tags to your site
      Search engines provide search results based on the relevancy of the site content and its popularity. Make sure that the text and tags on your homepage contains many keywords that users might search on to find your content. The higher the frequency of the keywords, the more relevant your content can be deemed.

    • Leverage links
      Web sites that have lots of other sites linking to them are often deemed more popular and get a higher rank because of that. Contact folks with sites similar to yours and ask them for a link back to your site.

    • Domain names
      Getting your own domain name gives your site added credibility and can help you get listed higher in search results. Make sure the name you pick is a logical name pertaining to the subject matter of your site and isn't too long to remember or easy to misspell.

    • Register your site
      Manually register your site with major search engines, or let a partner like Submitnet.net to do it for you.

    Some search engines don't index dynamic content on framed sites. If your site is dynamic, think about ways to modify your homepage that will make it easier for search engines to index.


  3. Encourage your current traffic to return: Produce an email newsletter
    Starting an email newsletter is a great way to create repeat visitors. Make sure your newsletter contains useful information beyond just a link to your site. Content updates, editorials & product reviews make great content. Keep it informative and determine a reasonable frequency for emailing your newsletter out.

  4. Content is king
     Provide rich site content and update it frequently to give people a reason to return on a regular basis. A loyal and interested audience can be a lucrative asset for Affiliates.

  5. Keep on top of your traffic
     Monitoring the number of visitors to your site and where they come from is a vital step in the traffic-driving process. It helps you determine not only what's working, but how and where people find your site.
    • Use traffic counters so you can see how much traffic you're getting, what pages on your site get the most visits and where users spend the most time. These are pages you'll want to optimize.

    • Know your visitors: make sure you ask your visitors for feedback about your site. Feedback forms, polls and opportunities for customer to review your site content not only let you know how you're doing, but offer you insight into who values your site as well.


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