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Genre: Miscellaneous
FOR IMMEDIATE RELEASE:
ToonzWorld Entertainment/Urban Nation Records
Jay Fouts, VP of New Media/A&R Urban Nation Records
vpofnewmedia@gmail.com
817-791-0124
Los Angeles, California - October 23, 2008 - Multimedia Company, ToonzWorld Entertainment signs 1st act: R&B recording artist Rio ‘The Son of Soul' to it's digital label Urban Nation Records then inks deal with online 2.0 music
label/distributor TrueAnthem.
ToonzWorld Entertainment's Founder and Chairman, Delain Roberts
"firms" up deal with digital pioneering music label/distributor
TrueAnthem, after signing popular R&B recording sensation Rio aka
"The Son of Soul" to it's label, Urban Nation Records. Urban
Nation Records develops and produces Rio's album, while designing,
and developing artist co-branded white label along with a social
networking community for his fans to login, create their own profiles and interact.
"For over 25 years I have consulted and/or represented recording
artists and major labels, realizing the day was coming as too how our
music assets would be produced, delivered and received." Says
Roberts. "With the emergence of digital platform technology and all
the tools and services readily available online to the common user, it
was a no-brainer for me to adjust my business model to the digital
space."
With this said ToonzWorld Entertainment, a Los Angeles, California
music-based, multimedia company specializing in interactive services,
development, production, marketing and promotion of pop/urban artists
and content in a vertical-constructed digital platform is themed with
animation. ToonzWorld Entertainment and its Urban Nation brand is a
"titanium triangle" of content, consumer, and commerce for the
socially enthused consumer who thrives on new entertainment
properties. The immediate objective is to collaborate with its
business partners: DMAfx, Unique Styles Magazine/Radio, Omni
Entertainment, Narrative Entertainment, and TrueAnthem in the
marketing, promotions and launching of its 1st signed recording
artist: Rio aka "The Son of Soul".
"Signing Rio is a perfect example of our business model." says
Roberts. "Here's a young, super-talented, 24 year old independent
artist who invested $35 in a webcam, recorded YouTube videos
(http://www.youtube.com/tytyweatherguy
), promoted, marketed and interacted with people online. He put his
work in; creating 1.8 million YouTube views and hundreds of thousands
of fans and supporters." Roberts continues. "We then featured Rio
on our syndicated radio show "Streets 2 The Suites" (currently
airing on 17 stations with a primary focus on Hip-Hop) resulting in a
36% increase in listening numbers, becoming our highest rated show to
date and driving us to reevaluate our format to include R&B. The
demand and enormous amount of feedback caused a return visit for Rio
to yet another tremendous audience.
"The response that we've been getting with Rio, the platform and
our partners has been incredible!" says Roberts. "I see what they
mean by the term ‘Moguls of New Media' or unknown talents who
harnessed enormous influence online with little or no professional
help.
"The digital world is thriving with new talents, new technologies,
and new opportunities." says Roberts. "We live in an
electronic-minded environment, which is an atmosphere powered by an
urban market and its offshoots who are the catalysts of a new pop
culture called the "Electro Sex Age" that is addicted to this new
climate which blends music, fashion, film, sex and electronic
communications; powering a 1.6 billion dollar youth market." Delain
Roberts' brand-building approach is why ToonzWorld Entertainment's
success is imminent in the digital and traditional urban scene.
TrueAnthem (TrueAnthem.com)embodies our focus on the digital medium as an online, modern label
that builds and customizes widgets [portable applications and content
sites] for independent artist that can be distributed and posted to
any internet destination including myspace, facebook and other social
network communities. TrueAnthem, not only provides the widget and
service, but they also assign the sponsor, who
in-turn pays the client/artist for every song downloaded.
Says Roberts. "TrueAnthem is ahead of the pack with their
innovative technology and strategies. They are what I call a
"TechRec" company. A technology company fused into a record label.
They have some brilliant minds over there both from the creative and
tech side." says Roberts "They have a strong infrastructure and
work extremely well with their clients. After one conversation with
them I was sold."
For more information, please contact:
ToonzWorld Entertainment
Delain Roberts, CEO
Los Angeles, California
323-787-7818
blklane@aol.com
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