Everard Culbreath

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Everard Culbreath


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This week on VTRS


This week on VTRS

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Nielsen Study Quantifies the Power and Influence of Black Girl Magic
Black Girl Magic

The power of Black Girl Magic just got real.

More than a hashtag or catchphrase, Black Girl Magic is a mantra that celebrates the achievements, strength, and sisterhood of black girls and women around the diaspora. Those three simple words profess our beauty, creativity, and brilliance, which has been imitated and historically misappropriated. We, of course, have always been aware of the magic in our melanin. And now, thanks to the power of social media and the phenomena of Black Twitter, the rest of the world is beginning to take notice and companies have realized that we cannot be ignored.

Nonetheless, to further amplify the evidence that black girls are indeed magic, Nielsen released a report Thursday that quantifies the influence that our spending, watching, and listening habits have in mainstream culture.


(Image: iStock/wundervisuals)

According to the African-American Women: Our Science, Her Magic report, African American women are the driving force behind total black buying power, which is projected to top a record-breaking $1.5 trillion by 2021. The study goes on to paint black women as trendsetters who play a vital role in the industries of fashion, beauty, television, and music. Our consumer preferences and brand affinities aren't just influencing the habits of other women, however. It also shapes the way all other women see themselves, states the report.

"Black women have strong life-affirming values that spill over into everything they do. The celebration of their power and beauty is reflected in what they buy, watch and listen to, and people outside their communities find it inspiring," said Cheryl Grace, Nielsen senior vice president of U.S. Strategic Community Alliances and Consumer Engagement, in a press release. "Understanding how black women's values affect their buying decisions has long been a marketing necessity. Now, marketers must also recognize the intercultural influence of black women on the general market as an increasingly vital part of how all women see themselves, their families and the rest of the world."

The study finds that black women have enjoyed steady growth in population, incomes, and educational attainment. Black female entrepreneurs have grown by 67% between 2007 and 2012. That equates to more than 1.5 million businesses with over $42 billion in sales. Black women are flourishing in education as well. Sixty-four percent of high school grads are going straight to college, while 23% over age 25 have a bachelor's degree or higher.

Here are other interesting insights from the African-American Women: Our Science, Her Magic report, which reveals that black women are increasingly setting trends, technologically savvy, and single.

  • 86% admitted to spending 5 or more hours each day on social networking sites
  • 82% of black women say it's important to be well-groomed
  • 81% of black millennial women, ages 18-34, have never been married
  • 74% of black women agree global warming is a serious threat
  • 74% of black women agree that they make healthy food choices
  • 68% of black women are content with their appearance and their self-image
  • 64% of black women are aiming to make it to the top of their profession
  • 60% of black women agree they buy natural products because they are concerned about the environment
  • 59% of black women agree they are willing to pay more for a product that is environmentally safe.
  • 58% agree that they don't mind giving up their personal time for work
  • 55% agree a company's environmental record is important in their purchasing decisions
  • 46% of black women agree they often use natural or organic beauty products
  • 43% of black women say they like to share their opinions about products and services by posting reviews and ratings online
  • 29% of total black American households contain a married couple with an average household size of 2.47
  • 14% of black women have annual incomes of $50,000 or higher (up from 9% in 2005)

    via: http://www.blackenterprise.com/lifestyle/nielsen-power-influence-black-girl-magic

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    Business Leaders of Color Stand Up For Immigrants and DACA


    Business Leaders of Color Stand Up For Immigrants and DACA

    The Trump administration's recent announcement to rescind the Deferred Action for Childhood Arrivals (DACA) program triggered pandemonium in immigrant communities across the nation. Since then, President Donald Trump has met with top Democratic officials, signaling that he may be willing to extend the popular immigration reform program and support the Development, Relief and Education for Alien Minors Act, or DREAM Act, which would create a pathway to citizenship for young immigrants. However, shortly after offering some hope in protecting immigrants, the president created more confusion on Thursday, stating that he has no intention of creating a pathway to citizenship for immigrants. Ironically, he also said that he supports the idea of letting DACA recipients remain in the country.

    "We're not looking at citizenship," Trump told reporters, according to The Washington Post. "We're not looking at amnesty. We're looking at allowing people to stay here. We're talking about taking care of people, people who were brought here, people who've done a good job."

    While it remains unclear exactly where 45 stands on immigration, the status, lives, and livelihoods of almost 1 million DACA recipients has been placed in an unpredictable limbo.


    What is DACA?

    DACA is a program that former President Barack Obama implemented in 2012 by using executive power. Under the program, undocumented immigrants who were brought to the U.S. illegally as children and fit within certain requirements are legally permitted to stay in the country for a temporary amount of time. If DACA is rolled back, it will put up to 800,000 immigrants, commonly known as "Dreamers," at risk of deportation, despite their enormous economic and cultural contributions, which have made our country stronger. This could also result in a $433.4 billion reduction to U.S. GDP over the next decade, while 75% of major companies would lose employees who benefit from DACA.


    (Image: iStock/vichinterlang)

    Still, the potential economic implications have not stopped the right's anti-immigrant agenda. Conservatives have also successfully purported Mexicans and other Latino migrants as the face of illegal immigration when, in reality, black immigrants from Africa and the Caribbean are the biggest targets of anti-immigration policies. In fact, black immigrants are three times more likely to be deported. But, without the protection of DACA, the number of deportations of African and Caribbean immigrants would substantially increase. On top of that, the best and brightest immigrants would be shipped off since many DACA recipients hold college degrees and have engaged in no or little criminal activity.


    Response from the Business Community

    In response to the Trump administration's initial announcement, a number of companies and business leaders have spoken out in support of immigrants. In an email, Dr. Paa Kwesi Nduom, a renowned politician and entrepreneur who owns 55 businesses around the world, told Black Enterprise that many immigrants who come to the U.S.  are "smart, well motivated, and eager to innovate," just like him. It's important to protect DACA recipients because many are "happy to produce and prosper and their contributions will help make America a better nation for all of its citizens because they come from everywhere in the world," he said.

    Nduom left his hometown in Ghana when he received a scholarship to attend high school in Minnesota. He went on to obtain a B.A. in economics, a masters in Management, and a Ph.D. from the University of Wisconsin. Today, he is the chairman of IFS Bank, which has $110 million in assets. He says early in his career, he met other people of different nationalities who were committed to "working in productive sectors of the economy to promote the development of the American economy.  They were doing it with enthusiasm and making great contributions in high and low places.  It struck me how immigrants were doing a lot of the work many Americans felt were beneath them but were necessary to the health of the economy.  More importantly, many immigrants, like me, were working at the high end, implementing innovations for the benefit of the system."  

    Likewise, the YMCA released a press release reaffirming the benefits of welcoming immigrant contributions. "At the Y, we are firm believers that our communities are more prosperous and cohesive when everyone feels welcomed and has equitable access to resources to reach their full potential," said Lynda Gonzales-Chavez, senior vice president and chief diversity officer for the YMCA of the USA," reads the statement.

    Furthermore, hundreds of business leaders, including Facebook CEO Mark Zuckerberg and AT&T CEO Randall L. Stephenson, signed an open letter blasting Trump for ending DACA.

    "Dreamers are vital to the future of our companies and our economy. With them, we grow and create jobs," reads the letter. "They are part of why we will continue to have a global competitive advantage."

    In addition to signing the letter, Microsoft CEO Satya Nadella, who happens to be an immigrant himself, released a separate statement on LinkedIn.

    "Smart immigration can help our economic growth and global competitiveness," he wrote. "As a CEO, I see each day the direct contributions that talented employees from around the world bring to our company, our customers and to the broader economy. We care deeply about the DREAMers who work at Microsoft and fully support them. We will always stand for diversity and economic opportunity for everyone."

    Meanwhile, Apple CEO Tim Cook revealed on Twitter that Apple currently employees dozens of DACA recipients.


    250 of my Apple coworkers are #Dreamers. I stand with them. They deserve our respect as equals and a solution rooted in American values.
    — Tim Cook (@tim_cook) September 3, 2017


    via: http://www.blackenterprise.com/business/business-leaders-stand-immigrants

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    VTRS This


    VTRS This

    Join the VTRS this Saturday at 8am on DPSUNCUT with there guest Letoya Lucket

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    24-hour Out Tha Lab Mixshow


    24-hour Out Tha Lab Mixshow

    Today for the next 24-hour check the best of The Out Tha Lab mixshow with Dj Dee-Poise on dpsuncut www.dpsradio.com /dpsuncu

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    Side Hustle Radio


    Side Hustle Radio

    If you missed This past Saturday live show check out the Replay on dpsuncut 8am with Point Reazon 

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    Saturday on dpsuncut


    Saturday on dpsuncut

    8am it's going don't miss i

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    NEW YORK-based AYLEET PRODUCTIONS will be hosting the first annual PARTY DIVAS AWARDS SHOW at LOVECRAFT NYC on SATURDAY, OCTOBER 14th, announcing submission guidelines for female DJs, … more

    via: https://www.allaccess.com/net-news/archive/story/168860/ayleet-productions-party-divas-awards-show-announ

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    XBOX will unveil a new livestream series, "XBOX Live Sessions," featuring top pop-culture talent playing anticipated new titles on XBOX ONE. DASH RADIO founder and on-air … more

    via: https://www.allaccess.com/net-news/archive/story/168859/dj-khaled-featured-on-first-ever-xbox-live-sessio

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    SONY/ATV MUSIC PUBLISHING has signed acclaimed CHICAGO rapper JOEY PURP to a worldwide deal. A founding member of his home city’s hip-hop collective SAVEMONEY alongside the likes of … more

    via: https://www.allaccess.com/net-news/archive/story/168814/sony-atv-music-publishing-signs-joey-purp-to-worl

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