Privacy Notice

Our Commitment To Privacy knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. Your privacy is important to us. This notice describes our privacy policy. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested. By visiting, you are accepting the practices described in this Privacy Notice.

Is My Information Safe With
We have taken steps to ensure that all sensitive information entered on is secure. We have validated through a third party, TrustKeeper, that we are in compliance with the Payment Card Industry Data Security Standard (PCI DSS).

What Personal Information About Customers Does Gather?
We receive and store any information you enter on our Web site or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of some of our features. We use the information that you provide for such purposes as responding to your requests, customizing our site for you, improving our services, and communicating with you. On some pages, you can order services, make requests, and register to receive materials or win contests. The types of personal information collected at these pages are:

Email address
Phone number
Credit/Debit Card Information

What About Cookies?
  • Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and to provide features such as Weekly Polls, and storage of items in your Shopping Cart between visits.
  • The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies allow you to take full advantage of some of's coolest features, and we recommend that you leave them turned on.

Third-Party Advertising
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit

Does Share the Information It Receives?
Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below.
  • Agents: We employ other companies and individuals to perform functions on our behalf. Examples include delivering packages and processing credit card payments. They have access to personal information needed to perform their functions, but may not use it for other purposes.
  • Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that, Inc., or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
  • Protection of and Others: We release account and other personal information when we believe release is appropriate to comply with the law or protect the rights, property, or safety of, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.
  • With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.
    • More Protection: We use the information you provide about someone else when placing an order only to ship the product and to confirm delivery. We do not share this information with outside parties except to the extent necessary to complete that order.
We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.

We use non-identifying and aggregate information to better design our website and to share with advertisers. For example, we may tell an advertiser that X number of individuals visited a certain area on our website, or that Y number of men and Z number of women filled out our registration form, but we would not disclose anything that could be used to identify those individuals.

How Secure Is Information About Me?
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.
  • We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
  • It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

What Are My Options?
  • As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such features as Email, SoundScope, Beat Xchange, BV Connect, e-mail and various contests.
  • You can add or update certain information on pages.
  • The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, you will not be able to use such important features as BV Connect and the Weekly Polls if you do not use cookies.

Our Commitment To Children's Privacy:
Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are 13 or under, and no part of our website is structured to attract anyone 13 or under. If you are under 14, you may use only with the involvement of a parent or guardian.

Conditions of Use, Notices, and Revisions:
If you choose to visit, your visit and any dispute over privacy is subject to this Notice including limitations on damages, arbitration of disputes, and application of the law of the state of Georgia. If you have any concern about privacy at, please contact us with a thorough description, and we will try to resolve it.

Our business changes constantly, and our Privacy Notice will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

How To Contact Us:
Should you have other questions or concerns about these privacy policies, please use our Contact Us page.