Today Google is expected to formally launch AdSense for Mobile Apps, which lets users develop programs for iPhone and Android, buttressed by text and image ads.
Google began testing the program earlier this year on popular iPhone applications like Urbanspoon and Backgrounds. At the time, ads were text-based and featured one company, just below the browser bar. Clicking on an ad guided users to information about the advertiser; or, in some cases, a mobile website.
Implementing AdSense for Mobile will be similar to the online AdSense product: developers merely insert a snippet of code into their mobile app, which draws from Google's network of partners and publishers to provide contextually relevant advertising. In the formal variant of the offering, developers will be able to control where the ad appears on the screen, reports MediaPost.
"We are also experimenting with ways to allow advertisers to bid for ad placement on specific applications," a Google stated.
In 2007, Google launched AdSense for Mobile, which enabled users to monetize mobile websites.