Tyrese Has Solution Post-Pepsi/Kendall Jenner Mess: "I Can't Really Make It About [The Kardashians]"
R&B singer Tyrese is letting his voice be heard. The former face of Coca-Cola has weighed-in on the controversy reality TV star Kendall Jenner and Pepsi created with its Black Lives Matter-themed commercial.
In a new "Sway In The Morning" interview, Ty said Pepsi should have had different voices and cultures in its boardroom before greenlighting Jenner's ad.
"Coca-Cola, that's how it all started for me. Coca-Cola, we represent that realness. 20 years, it's how we do it. I do have some advice for corporate America, get some more black people in your boardrooms. Get some more diversity in your boardrooms. Here's the thing, as much as I would love to take off on the Kardashians, I can't really make it about them even though they're definitely supposed to be in-tune with what's going down and what's not going down. I just think at the end of the day, corporate America could find themselves saying, 'Well, we're still selling this many this and moving this many units, it's still looking like this in the stock market, so we must have it together.' But you gotta have more diversity in those boardrooms to be able to have a voice that represents the sensitivities to what's going on around our world. If I go to London and I'm trying to doing something politically, imagine me as an American going to London trying to make a statement in a country that's not mine. You gotta consult with people." ("Sway In The Morning")
This week, reports suggested Kendall Jenner had felt devastated over her controversial ad.
A source familiar with Jenner's deal with Pepsi tells ET that the commercial was only slated to air overseas, not in the U.S., but it ended up making the rounds online, with even the 21-year-old model tweeting it out. The source adds that Jenner is "devastated" by the backlash, as she's already been called out for her involvement in the ad by several of her Twitter followers. "This is the first controversial campaign she has been involved with," the source continues. "Even though she had nothing to do with the production and the message of the campaign, she will be blamed for this since she is the face." (ET Online)
A few days ago, Pepsi issued a public apology to Kendall Jenner following a disastrous commercial.
Hours prior, the ad went viral and showed Jenner using a Pepsi can to bring peace to a protest.
The ad shows Jenner, 21, ditching her high-fashion photo shoot to join the masses and then appearing to bring an end to the protest by sharing a Pepsi with a police officer. When the officer drinks the Pepsi, the crowd erupts in applause. A description of the ad on Pepsi Global's YouTube channel describes the commercial as "a short film about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back." (ABC News)
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