Idris aka Omogo manages ResQ Records, a music production and publishing company affiliated with the American society of Composers,Authors and Publishers (ASCAP). Omogo's been mashing words to create g... Read More
ResQ Records needs at least 250 votes to be considered for a Small Businessâ„ $250,000 grant. Go to http://www.missionsmallbusiness.com/ Search "RESQ" among businesses in Indiana. Voting is just a few clicks. Program ends June 30, 2012.
Voting is as simple as 123. 1. Click the "Mission Small Business" link 2. Click the "log on and support" button 3. Locate ResQ Ranjazz International(ASCAP) and click "vote". Voting takes less than a minute!
ResQ Records is a sound production, music publishing and multimedia public relations company based in the small Midwestern town of Goshen in Elkhart county, Indiana. ResQ Records is affiliated with the American society of Composers,Authors and Publishers (ASCAP).
The music business has been and is undergoing crazy changes that is shaking up all the major and small players in the industry. The problem is not the evolution of a different way of manipulating and consuming media but the failure of the player to foresee and yield to these changes.  In studying entrepreneurship last semester, I came across the concept of "creative destruction" which for example had eliminated the elevator man and made extinct the typewriter. On the other hand, the same concept has improved the functionality of the cellular phones and mobile devices, which has become the "now" gadget of the 21st century and beyond. If these devices get smarter, they will start to walk.  Before I ramble off topic, I want to implore us not to be like some in the music industry and  ignore the mobile device revolution. Their enhanced functionality/usability has made these devices indispensable to us and their sheer convenience has made them more indispensable to our potential consumer,their new personal companion and 24/7 personal assistant, decision-maker and shopper.  As of today, in light of the confusion in the music industry and the advancement in communication technology, it may be wise to adopt the QR code/mobile marketing early. You don't have to be a sorcerer to see the future as it is coded in black and white.  Bob Dylan said it right,"The times, they are a changing." We either embrace it or like the some in the music industry, face exinction, FOREVER. Â
According to O''''Guin, Allen and Semenik in their book Advertising and Intergrated Brand Promotion, the new world of advertising is full of companies who are looking for new ways to get their brand across to audience and potential consumers. In this seemingly ad cluttered environment, small businesses are caught in the struggle between big corporation on how to make their brand visible and recognizable, send out culturally relevant messages in a refreshing way and become top-on-the-minds of audience and potential customers. How can new small businesses favorably compete considering the criteria listed above. Let us examine one of ResQ Records brand: The Omogo Reloaded Logo. The Omogo Reloaded logo is good because it is simple, representative and fresh.
Omogo Reloaded brand, Yahoo, Disney and Taco Bell brand all have something in common: Simplicity. When encountered, they are supposed to evoke some sort of feelings in the minds of audience. In comparison, the 4 brands have visual simplicity. These brands employ texts and sometimes an image (as seen in TACO BELL). In the music industry, ResQ Records is a new player with a relatively new genre of music called Afrofusion. The logo just spells the brand out in bold uncomplicated type-face, the smaller font well spaced to hold the weight of the larger ones on top. There are just two colors: Green and black plus the neutral white. The task is to clearly communicate the essence of the music to potential audience and customers and keeping the new logo simple will make recall and association easy for music enthusiasts, potential industry business partners and customers. Simplicity is synonymous to recall and easy recognizability and the Omogo Reloaded brand has that quality.
As Disney appeals to the fun-loving population and Yahoo to the instant messaging internet users, the Omogo Reloaded logo is packed with cultural appeal. The text is set in white background with green on either side. Green-White-Green is the flag of Nigeria, where Afrofusion originates evolving from Afrobeat. According to WorldFlags101.com, " The green stripes represent Nigeria''''s agriculture industry and its lush vegetation and the white stripe represents the desire for peace and unity within the country". In relation to Afrofusion blend of music, the green and white mean flourishing in harmony. Brand logos do not just represent names, they carry meanings. Here in North America, almost everyone is familiar with the recycle symbol. It is also used as part of the brand. ÃÆ'ƒâ€šÃÆ'‚ Representation is what makes the Omogo Reloaded logo better. It is packed with meaning of cultural relevance that an African, American and global audience can relate to.
Notice that the "G" in Omogo has been slightly and intent
