|Wed, March 26, 2014 at 8:10 PM|Send Blog · Share on Facebook · Bookmark on Delicious
What's a good rule of thumb for content sharing? You'll likely find a golden ratio for your particular audience based on your social analytics, but if you're in the mood for experimenting, here's an interesting one I found: the 5-3-2 rule of social media sharing, proposed by TA McCann. The rule states that for every 10 updates you post to a social media channel,
5 should be content from others, relevant to your audience
3 should be content from you, relevant to your audience-and not a sales pitch
2 should be personal, non-work related content that helps humanize you and/or your brand
The result of maintaining a schedule like this leads you to focus on your audience moreso than on yourself. In that sense, the system is more a way to ensure that you stay on point with your marketing-whether you follow it to a T is less important as whether or not you're maintaining the right message
|Wed, March 26, 2014 at 8:02 PM|Send Blog · Share on Facebook · Bookmark on Delicious
When I was in elementary school, my wardrobe was fully automated. I had a certain pair of sweatpants for Mondays, jeans for Tuesdays, Zubaz for Wednesdays, and so on. It was quite the system for a fourth-grader!
Automation has been a big part of my life ever since. I love to find helpful ways to work smarter-anything to shave an extra few minutes off my day. Automation, when done right, scratches this itch perfectly.
The same holds for automation of one's social media marketing. There are huge efficiencies to unlock here, but at the same time, there remains one big question: "How do you automate your social media presence and stay in the conversation with your audience?"
Curious for myself, I researched and delved into this question of automation and came up with some intriguing answers. Based on that, here's a strategy to...click to continue reading