Nike Air Max Day 2023: Everything You Need To Know

Nike Air Max Day 2023: Everything You Need To Know

The year 2023 has been an exhilarating one for sneaker enthusiasts so far, and it's about to get even more exciting with the arrival of Air Max Day.

As a sneakerhead, you're always on the lookout for the hottest releases and classic designs that showcase your passion for footwear. And there's no better event to celebrate this than Air Max Day.

From its humble beginnings in 2014, Air Max Day has become one of the most anticipated events in the sneaker calendar, with Nike dropping some of the best Air Max designs on this day to pay homage to the iconic shoe.

Air Max Day 2023 promises to be bigger and better than ever before, with an array of new releases, restocks, and exclusive deals that will keep you on the edge of your seat. So, whether you're a die-hard collector or a casual fan, here's everything you need to know about this year's event.

When is Air Max Day?

Image via Nike

Air Max Day, an annual celebration that commemorates the release of the very first Air Max sneaker in 1987, is scheduled to take place on March 26, 2023, as it has every year since its inception.

While Air Max Day typically lasts for just one day, some retailers have extended the celebration in the past. For instance, Size? launched its Give Fresh Air campaign in 2022 on Air Max Day, which involved donating Air Max sneakers along with £50 from the company for each pair sold to charity. This campaign continued until April 3, extending the festivities for a good cause.

Therefore, be sure to keep an eye out for opportunities like Give Fresh Air around March 26 and any late arrivals from Nike after Air Max Day has passed. We can anticipate some impressive new designs as well as restocked classics this year. Let's take a look at what we might expect.

With Air Max Day just a few days away, Nike has yet to officially announce any confirmed drops. However, rumors are swirling about potential releases for the celebration. Including the possible debut of a new model called the Air Max Pulse.

Despite limited information about this new release, there is a lot of buzzes around other heavily speculated drops. Here are some of the sneakers that could possibly hit the shelves this year...

Nike Air Max 90 'Doernbecher'

Air Max Day 2023 - Nike Air Max 90 "Doernbecher" product image of a blue and white pair of sneakers with red accents.
Image via Nike

There are rumors that the "Doernbecher" Air Max 90, which is currently sold out, may be restocked around Air Max Day, possibly even a day earlier.

The Nike Air Max 90 "Doernbecher" is a limited edition sneaker that was released on February 25th, 2023. It is apart of the Nike Doernbecher Freestyle XVIII Collection. The collection is designed by young patients at Oregon's Heath and Science University. The proceeds from sales are going towards the hospital's mission.

The Air Max 90 "Doernbecher" was designed by Emerson Harrell. It features a unique cash-inspired colorway, along with custom embroidery that reflects his personality and interests.

The sneaker is available in men's sizes and retailed for $140 USD. It is part of a larger collection of sneakers, with each design being unique and representing the individuality of the patient who designed it.

The Doernbecher Freestyle XVIII Collection supports a great cause and provides a platform for creativity and self-expression. It is a must-see for any sneakerhead or fan of charitable initiatives.

Nike Air Max Plus 'Longtaitou Festival'

Image via Nike

The Nike Air Max Plus "Longtaitou Festival" is a special colorway released by Nike to commemorate China's Longtaitou Festival.

It features wrap-around laces, vivid gradients, and graphic-heavy designs. The upper comes in a mix of colors such as blue, orange, and red, with a black base color. The shoe also has a white midsole and a black rubber outsole.

The Longtaitou Festival is a Chinese tradition that celebrates the beginning of the farming season and honors the dragon, which is believed to bring rain for a good harvest.

There is currently no official release date for this shoe. But, there are rumors that it may be released on Air Max Day.

Nike Air Max 1 'Big Bubble'

Air Max Day 2023 - Nike Air Max 1 "Anniversary" product image of a white and red sneaker held up by a hand.
The "Big Bubble" 1 could look like this "Anniversary" release

Air Max enthusiasts are buzzing with rumors of the Air Max 1 "Big Bubble" potentially dropping on Air Max Day this year.

If leaked images are accurate, the sneaker could closely resemble the original 1987 "Varsity Red" Air Max 1.

While official photos are currently unavailable, the 2017 "Anniversary" Air Max 1 release offers a glimpse of what we could expect from the speculated "Big Bubble" colorway. Keep an eye out for further updates.

Nike Air Max 1 Slide

Nike Air Max 1 Slides DH0295-103 DH0295-102 Release Date |
Image via Nike

There have been rumors that the classic "Varsity Red" design of the Air Max 1 could be repurposed into an Air Max 1 Slide, to potentially accompany a new "Black White" colorway release on Air Max Day.

However, details on what this slide might look like and when it could be released are currently scarce. There are no images available at this time.

It is possible that more information may become available in the near future. So, keep a lookout if you are interested in this potential release.

Where can you buy sneakers on this Day?

Image via Nike

Air Max Day is a popular event for sneaker enthusiasts to purchase new releases. If you are wondering where to buy sneakers on Air Max Day, there are several options available.

One of the best places to buy sneakers on Air Max Day is through Nike, as they tend to drop all their new releases first. It is recommended to pay close attention to the SNKRS launch page on the Nike website over the coming days and weeks in order to keep on top of all the confirmed drops for Air Max Day once Nike unveils more information.

Other retailers, such as Size?, have also participated in Air Max Day in the past. Therefore, it is suggested to check some of the top alternative outlets on the day itself as well.

If the sneakers you desire to sell out on Air Max Day, the resale market is also an option. We would recommend looking into websites like StockX, which authenticates every purchase you make to ensure that what you are buying is legitimate according to their verification processes.

Overall, there are several different options available to buy sneakers on Air Max Day. With proper research and dedication, you can acquire the sneakers you desire.


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