Black Travelers Want Authentic Experiences That Embrace Intersecting Identities, Study Suggests

Black travelers want to see the travel industry embrace their full identities.

AzmanL/ Getty

After the murder of George Floyd in 2020, when travel brands - including Delta Air Lines, Hilton and Enterprise - pronounced their support for diversity and the Black Lives Matter movement, our research group was motivated to conduct a study that collected data of the travel experiences of more than 5,000 Black people and people of color.

Our work, published in Afar magazine and Tourism Geographies, found that Black travelers expressed dissatisfaction with how the travel industry promotes itself as inclusive.... Read more


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