SHAQUILLE O'NEAL APPOINTED PRESIDENT OF REEBOK BASKETBALL, ALEN IVERSON NAMED VP
OCTOBER 11, 2023
Reebok, the iconic sports culture brand, has made a monumental announcement by appointing legendary hall-of-famer Shaquille O'Neal as the President of Reebok Basketball. This move is part of Reebok's long-term strategy to re-emerge into team sports and reinforce its global commitment to performance basketball.
Throughout his illustrious 19-year career, Shaquille O'Neal redefined the role of the dominant 'big man,' amassing MVP accolades and becoming a pop culture icon. Reebok's partnership with Shaq, initiated in 1992, marked one of the most prolific athlete-brand partnerships in history.... Read more