CRT FRSH: Kai Ca$h Embodies Persistence & Consistency As His Career Soars Higher

Kai Ca$h first appeared on our radar by way of his excellent 2021 album, 711 (Deluxe), and has been featured on past CRT FRSH (Certified Fresh) playlist roundups. The Brooklyn native spoke with Hip-Hop Wired about his persistence and consistency as an artist, which has positioned the humble and talented rapper's career to soar even higher.




Kai Ca$h took time out of his busy recording schedule to talk with Hip-Hop Wired about his early beginnings, finding his voice as an artist, and where he hopes to take his craft now that he recently signed a deal with the stacked Generation Now collective founded by DJ Drama and Don Cannon and distributed by Atlantic Records.

For Kai, his current position was something he honed in on early on.




"I was born into music, and it's what I'm most passionate about," Kai explains, adding, "I never really gave myself a second option when it came to what I wanted to do in life. I'm really proud of that because I put my blood, sweat, and tears, everything I have, all into the music."




Kai credits his mother's diverse ear for music for increasing his palate as a listener first. His father was a close friend of The Notorious B.I.G. and a member of Junior M.A.F.I.A., giving a young Kai access to meet buzzing rap stars such as Lil' Kim and Lil Cease, among others.




"Just being around those types of environments and that energy and then going back home with my mom listening to music, it just reassured me that this is the thing I wanted to do," Kai said.




As mentioned above, Kai's 711 (Deluxe) was a wider introduction of his sound after dropping his debut in 2019, and he shared what his journey was like between that project to his latest project, CASH RULES.




"At that time [during 711], I was independent. Being an independent artist is one of the hardest things ever, " Kai shared. "I champion every independent artist that figures it out and develops a system that works for them because you might not see any money from it in a long time."




Surprisingly, Kai revealed that he was shy and reserved, but the independent grind motivated him to work on his craft and transform his timidity into the ferocity fans witness now during his energetic live performances. He recently performed at this year's Dreamville Festival alongside his longtime collaborator and friend, Niko Brim, who also hails from Hip-Hop royalty.

Our conversation with Kai moved to CASH RULES, his first body of work under the Generation Now imprint. Clocking in at 10 tracks, CASH RULES covers several lanes, including soul sample-driven beats, songs for "outside," and plenty of moments of self-reflection. Don Cannon's guiding hand opened the way for production from notable names like Bink, 2forwOyNE (Jack Harlow), Buddah Bless (Travis Scott, Megan Thee Stallion), and more. However, Kai's already sharp and focused delivery sounds immediately improved.




"I still have a lot of work to do," Kai said, not content to rest on recent successes. "I feel like a freshman walking through these doors. It's just as important as everything I did before, and in some sense even more, because now I have eyes on me and a different kind of pressure. But this has been my dream since a kid, so I don't feel any pressure at all."




Check out Kai Ca$h online on Instagram here, and keep up with his movement on his site here.




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Photo: Kai Ca$h / Generation Now/Atlantic Records



via: https://hiphopwired.com/2694441/crt-frsh-kai-cash-interview/