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|Mon, September 23, 2019 at 9:50 PM|Send Blog · Share on Facebook · Bookmark on Delicious
Peace Tr3 Fam!! Well summer is officially over, and it seems like everybody is ready for hoodie szn, holidays, and cold weather (insert eye roll emoji). My plan for the fall is to keep the same energy I had during the summer, booked and busy! So if you're trying to figure out how to reach that level with your hustle, I'll share what I did to have a booked and busy summer. Here's how you can be booked and busy for the fall 2k19!
My previous post about getting that first client or that first paying gig will come from someone you know, and that's how I was able to be booked and busy this past summer. Majority of the gigs I was booked to DJ was from relationships I've built with different people. In August I was booked to DJ an event for the business students at Duke, and I was able to DJ that event because of a relationship I've developed with one person and she passed my info along. I know we're in the social media era but word of mouth is still a very effective marketing tool. So get out there and network!
(Creating the vibe at the rooftop pool)
When you get booked make sure you GO IN! Make your performance memorable like when the Cavs came back from 3-1 to beat the Warriors 3 years ago in the Finals. That's how you gain repeat customers and get booked again. You never know who's watching or who else that client knows so you have to perform like that booking is the end all be all. Even if it's an unpaid gig/service still give it your all, that will lead to a paid situation if you play your cards right.
(Performing at YoKaraoke)
I was only to give 2 tips but I'll leave you with a bonus and that is fulfilling a need or solving a problem in the marketplace will also play a role in being booked and busy. With YoKaraoke I was solving an entertainment problem in the area I was in, and that lead me to getting booked in spaces I would not have gotten booked at as just a DJ. So build relationships, and perform well when you get that opportunity. You will be booked and busy this fall. Lov
|Wed, September 11, 2019 at 5:35 PM|Send Blog · Share on Facebook · Bookmark on Delicious
Peace Tr3 Fam! Let's talk social media, after all we are in the social media era. It's so crazy how social media platforms have grown within the last 5 years. Platforms like YouTube, Facebook, and Instagram have billions of users monthly, it's very easily accessible. Social media has also made a lot of people a nice sum of money along the way, so how can you get tapped in and generate money using social media? Let's talk about it!
(In Vegas scrolling on IG)
When people think about making money using social media they believe they need a large amount of followers, and in some cases yes that does help. But you can leverage your social media account if you have 100 followers and make money. The key is having a following that genuinely rock with you. For example you're a fitness trainer and you put out a workout and meal plan ebook to your 100 active followers. If 100 people pay $10 or $20 for your ebook, you just made 1-2k without having to invest hardly any money. Focus on the people you have now and your following will grow.
(My FB friend Tip uses FB to hustle her meal plans)
Another key to success on social media is not just great selfies when you hit the right angle, you have to create video content! Video content is how YoKaraoke became a fun brand online, and every video I posted was recorded on my phone. So you don't need fancy camera equipment or editing software. I use Filmora to edit my content and then it gives me the option to share it to social media. I would consistently do this and that's what helped YoKaraoke grow and obtain new clients.
The key to standing out on social media is focusing on the people you have following you, whether it's 75 people or 2,000 people. Engage with them, serve them, once you develop that trust with them they'll support you. Just be sure you have products they can use and it's something they need. Look at them as your family instead of followers, that's another way to create that family bond with them. Recently I just started calling my social media fam Tr3 Fam, because I look at them as my cousins. Consistently create video content, incorporate that into your strategy. Video content is the wave so definitely get on that wave. I hope my keys help, and I'm wishing you massive success on your journey! Love
(Tr3 Fam and I at YoKaraoke
|Wed, September 4, 2019 at 10:00 AM|Send Blog · Share on Facebook · Bookmark on Delicious
Peace Tr3 Fam!! Well summer '19 is winding down and 2020 is just around the corner, I must say it's been a very busy but fun summer. I hope you've accomplished your summer goals, but if you didn't just make them your goals for the fall and smash them before the year ends. Speaking of goals, I would like to speak on a particular topic that I'm sure quite a few of you have as goal on your list. Getting that first client, or that first sale, or that first paying gig. Let's jump right in!
(Rotunda Rush CEO of From Start 2 Finish & Rush All Aboard Daycare & I, I handle her radio ads & I DJ her events as well)
Back in May I was home on a Friday evening brainstorming on how can I replace the income I was getting from radio since I'm no longer in that industry. The idea of being a social media manager popped in my head, it was like a light bulb went off. Now I just have to get clients, as I continued to brainstorm I decided it was best to reach out to people that I've worked with before when I handled their radio advertising. That following Monday I reached out to an old client and boom locked in my first customer. Yes it was that simple, that's what happens when you don't overthink and just shoot your shot! A good friend of mine Shay opened her own lounge and guess who spun at the grand opening, I did. A friend of mine Rotunda owns 2 businesses, and wanted to advertise on the radio. Guess who handles that, yep me. Just wanted to give you all a few more examples.
(DJ Trans & I, Trans refers people to me that need radio advertising and he also passes events to me that he can't DJ)
The key is building relationships, I've built a great bond with my clients whether it's handling their radio advertising or DJing their events. Also friends and family may also be your first clients, I told my mom about my social media management idea and she told me instantly I need your services. So just like that I had 2 clients and my idea wasn't even a week old. I just DJed 2 events over Labor Day weekend and it was for 2 of my friends. See where I'm going with this? I knew you would because "you smart" (Dj Khaled voice).
(My good friend Shay & I, she's been booking me to DJ her events for YEARS!)
So to get that first client for your business check your circle of friends and family, they may need your services or they'll know somebody that does. Also reach out to people you've connected with in passing or on Facebook. I made good money off FB messenger last year, definitely use social media. This can be applied to service based businesses, people looking for a job, or creatives looking to be booked and busy. So let's get to work! Love.
(My boy Paul & I after I DJed his wedding. We played ball together in 8th grade!
|Thurs, August 22, 2019 at 9:45 AM|Send Blog · Share on Facebook · Bookmark on Delicious
Peace family! I know I''ve been slack with my blog posts but recently I needed time to figure out my purpose with blogging and vlogging. I had to really focus on what my why is for stepping into this realm, and I''ll share that with you all on another post. After take a short break from traveling I got back on the road and took a trip to Atlantic City for the annual DJ Expo 2019. This year definitely did not disappoint, and by the end of the post I want you to start looking at attending an Expo or conference in your field. It's a great investment and I''ll show you why. Let''s go!
What is the DJ Expo? It's an annual event where DJs from all over come to Atlantic City to attend different seminars and events that can help grow their DJ brand/business. We can also test out new toys (equipment) that''s coming out. It''s always good to know what's coming down the pipeline when it comes to new equipment and new business tactics, that can help you grow and position your brand as the go to person in your market.
This year I sat in the some of the seminars and learn some new tactics that I can incorporate into what I''m doing, and it''s good to be able to soak in that knowledge from successful djs. They highlighted certain tactics I wasn't doing, and hadn't thought about doing. That one tactic I decided to implement could be the one move that explodes my brand, that''s what these events are designed for. We''re all 1 idea away from changing our lives, and that 1 idea could come from something you got from attending a seminar.
The DJ Expo had me excited, pumped up, and anxious to get back home to get back to work! I was exposed to new information and tactics that will elevate what I''m doing to the next level. I was able to be in the same space as legendary DJs and I tell people often that you have to get around new energy. Being around new energy and in the presence of successful DJs raises your energy. So for 2020 plan to hit a expo or 2, go in with an open mind and willingness to learn new information. Get around new energy and watch how things change for the better. Love.
|Wed, July 24, 2019 at 4:10 PM|Send Blog · Share on Facebook · Bookmark on Delicious
Peace family! I hope summer 19 has been good to you thus far, I had a slow June but July has been boomin boomin! I wanted to share a recent experience with you that needs to be discussed. So this entry won't have any pics like the previous entries, but hopefully it will spark a change within you.
Earlier this week I met with a financial adviser to discuss my financial future and come up with an investment plan, I had a plan in place but to go to the next level I knew I needed some guidance of a professional. This is something majority of the black community doesn't participate in for some reason, which is why I'm blogging about it. There could be a number of reasons why my fellow black people don't have a money plan in place, so I'm not going to assume or generalize. I just knew I didn't want to be like the majority, and I also wanted to be an example my community can look to if they want to make a change.
Here's the investment plan I put in place with the financial adviser, I'm starting with $100 a month with $50 of it going into the Roth IRA I just opened up, $22 going to my life insurance, & $25 into a raining day fund. Simple right? Also inexpensive too, I waste $100 a month eating out so this will help me cut back. Look at your bank statement and calculate those misc charges and eating out charges. You could take that money and invest it in a high yielding account, you don't need much to start. With my mutual fund I started with $50 a month, then I switched it to $50 quarterly. Now I'm going to switch it back to monthly so I have $50 going into my Roth and $50 going into my mutual fund.
I hope this post inspires you to change your outlook on your finances, I hope you begin to plan for your future so you won't have to keep working while you're 60 or 70 years old. Change starts with us individually, and we as black people have to change our relationship with money. I encourage you to sit down with a financial adviser, take control of your life and your future. Change starts now. Love
|Mon, July 1, 2019 at 4:20 PM|Send Blog · Share on Facebook · Bookmark on Delicious
Peace family! Today is a very special day, 3 years ago today I started my entrepreneur journey. July 1, 2016 was a fresh start to a new beginning, it was the day where I no longer have to rely on a bi-weekly check, have a boss dictating my livelihood, I was completely free and in control of my life. But this journey wouldn't be possible if it weren't for 2 people in my circle.
Back in February 2016 I was having a convo with my Program Director/friend at 99.5 Jamz CJ (he gave me my first job in commercial radio), and in the middle of the convo he tells me to leave the station at the end of July. I was against the idea, and he was adamant about it. Telling me to figure things out after I quit, of course I was still against it because I let being fearful hold me back. CJ put it in the universe for me, if that conversation never took place I believe things would've played out differently. Thank you CJ.
Fast forward to April 2016 my fellow Dj brother Dj Reggie Marcus (on the left in the pic below) held down a weekly residency at this spot called Cam's in Goldsboro, NC. He was preparing to move out of state and reached out to me to take over his residency after he leaves NC. This residency put me in a position where I was bringing in between $600-$800 a week, I was able to build up my savings account in the process. After a month of DJing at Cam's I put in my resignation letter to 99.5 Jamz. Without Reggie I don't even know if I would've walked away from my job, Thank you Reggie.
Without Cj & Reggie my journey would've played out differently for sure, but what I want you all to get from my story is your circle is very important to your growth. 2 people in my circle played a huge role in me becoming a full time entrepreneur. I'm a firm believer in your circle will either help you grow and keep you in your comfort zone. So if your surrounded by people just going thru the motions, and have no type of drive or ambition. I need you to do an audit on your circle, your life and your dreams depend on it! Love.
|Sat, June 8, 2019 at 6:15 PM|Send Blog · Share on Facebook · Bookmark on Delicious
Peace family! It's officially halftime, welcome to the midway point of 2019. This year has been dope thus far, I've traveled more, grew my businesses, took some losses, and also gained some major wins along the way. Definitely hit a few bumps within the first 6 months of this year, but I was able to fight thru and continue to make some progress. Here's how my 2019 has been so far!
The year started with me being booked and busy, 2018 started off rough because I didn't plan and execute properly. I told myself I was not ending 2018 the same way I ended 2017, and I was able to end the year strong and start 2019 with that same energy. Also 3 weeks into 2019 I took my first trip of the year to Orlando, Florida to hit up Universal Studios and Disney World.
YoKaraoke has grown to another level this year as well, making it's debut in Greenville, NC with a different format (concert style), and it was lit!! Actually the event was called Lit Karaoke, and it definitely lived up to the name. YoKaraoke had created opportunities I don't think I would've had come my way at all. I was traveling to 5 cities every month, and partnering with major brands like Fat Tuesdays is something I never would've experienced as a DJ.
As I mentioned before I've taken some losses this year, losing Fat Tuesday as a client (still not sure why), getting a rejection email from a potential client I was working on for 11 months to do karaoke, losing both radio stations I was syndicated on with 3two1Radio. Changes are inevitable and will happen regardless if you're ready or not. If you stay ready you won't have to get ready, so I always prepare for the unexpected. On the flip side I've locked into new clients for karaoke, started a social media management & advertising agency which has generated income within 2 weeks of starting it. Also after visiting Orlando I was able to hit up Vegas again!
|Wed, May 15, 2019 at 8:19 AM|Send Blog · Share on Facebook · Bookmark on Delicious
Peace family! Recently I just celebrated my bday and normally I don't do anything to celebrate. The most I'll do is go visit my parents and celebrate with them. But this year I decided to actually do something for my bday, so I booked a flight and made my way to Tampa which ended up being a very dope solo trip.
First stop in Tampa was Busch Gardens, the best time to go to any amusement park is on a random ass Tuesday morning or any day between Mon-Thurs. Everybody is at work and school so you don't have to worry about long waiting times to get on the roller coasters. The best ride hands down was the Sheikra, it takes you 200 feet up in the air where you can literally see all of Tampa. Before it takes you down the first drop it stops for a few seconds right before the drop then let's you go straight down at a 90 degree angle at 70 mph. MAAAAAAAN that ride was FIRE! It had 2 drops at a 90 degree angle. Other rides to definitely check out are Cheetah Hunt, had to wait 40 mins to get on it but it was worth it. Montu was cool and Kumba rounds out my list of roller coasters to check out at Busch Gardens. Another thing I loved about the park was the healthy food options they have, once I saw the Impossible Burger on the menu I didn't hesitate to order. Overall I would come back to Busch Gardens but I'm taking advantage of their sale, Tickets were $109 for general admission.
While in Tampa I was a live studio guest on a dope podcast called Brown Liquor Fridays/On Da Porch with my good friend from VSU Melody and her BFF Britt. There was another special guest Davy from Orlando & The Freakshow on the local radio station Wild 94.1, and it was a dope episode. We covered a variety of topics from abortion laws, 2020 election, entrepreneurship, to Chipotle vs. Moe's. I made history on the show as the first person to get kicked off the porch lol, check out the episode it's on Souncloud, Itunes, and other platforms. Their IG is brownliquorfridays, smash that follow button too.
This trip I decided to challenge myself to eat better while away from home, I'm already stepping out of my comfort zone by taking a solo trip so why not. So I ended up at this spot called Farmacy in downtown Tampa and they serve a plant based Philly cheese steak. Now before you pass judgement, do not knock it until you try it. It was so good it made a non-vegan consider adding it to her diet. The mac & cheese was good too, not extra cheesy and it had a spicy kick to it. Check out their IG @farmacyvegankitchen.
Don't sleep on Tampa, I know some may overlook it and book trips to Miami and Orlando but Tampa is a dope city. It has more than 1 amusement park, a dope aquarium downtown, a zoo (which I'm upset I didn't make it there), and dope scenery. There's something for everybody all ages, whether you're single, married, or have a family. Tampa is nice getaway, and yes it gets hot but I love that type of weather so it didn't really bother me. Thank you to Melody and her parents for the hospitality, the fish and hush puppies were really good and I may still be drunk off that rum cake. Next trip will be Atlantic City in August for the DJ Expo. Love.