Trevon Patterson

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Interactive hip hop show with substance! Not your typical hip hop radio show, @3two1radio covers a range of topics that will add value to your listening experience. Topics like how to make money whi... Read More


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July 1st 2016


July 1st 2016
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  Peace family!  Today is a very special day, 3 years ago today I started my entrepreneur journey.  July 1, 2016 was a fresh start to a new beginning, it was the day where I no longer have to rely on a bi-weekly check, have a boss dictating my livelihood, I was completely free and in control of my life.  But this journey wouldn't be possible if it weren't for 2 people in my circle.
  Back in February 2016 I was having a convo with my Program Director/friend at 99.5 Jamz CJ (he gave me my first job in commercial radio), and in the middle of the convo he tells me to leave the station at the end of July.  I was against the idea, and he was adamant about it. Telling me to figure things out after I quit, of course I was still against it because I let being fearful hold me back. CJ put it in the universe for me, if that conversation never took place I believe things would've played out differently.  Thank you CJ.
  Fast forward to April 2016 my fellow Dj brother Dj Reggie Marcus (on the left in the pic below) held down a weekly residency at this spot called Cam's in Goldsboro, NC.  He was preparing to move out of state and reached out to me to take over his residency after he leaves NC. This residency put me in a position where I was bringing in between $600-$800 a week, I was able to build up my savings account in the process.  After a month of DJing at Cam's I put in my resignation letter to 99.5 Jamz. Without Reggie I don't even know if I would've walked away from my job, Thank you Reggie.
  Without Cj & Reggie my journey would've played out differently for sure, but what I want you all to get from my story is your circle is very important to your growth.  2 people in my circle played a huge role in me becoming a full time entrepreneur. I'm a firm believer in your circle will either help you grow and keep you in your comfort zone.  So if your surrounded by people just going thru the motions, and have no type of drive or ambition. I need you to do an audit on your circle, your life and your dreams depend on it!  Love.

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#Hustle101: Creating An Experience


#Hustle101:  Creating An Experience

  Peace family!  Ever wonder how Beyonce can still sell out tours without dropping a new solo album in almost 5 years?  Or how Maze & Frankie Beverly can tour nonstop without dropping a new song in 25 years?  Ok 1 more, you ever wonder why people camp out and buy the same shoe Jordan has release previously?  People aren't buying the product when it comes to Beyonce, Jordans, Iphones, etc.  They're buying into the experience, Beyonce make her fans for a certain way when they listen to her music or see her live performance.  So how can you create an experience for your brand/business?  I'll show you how I was able to do so with YoKaraoke.

  When starting a brand you have to think about your purpose, or as motivational speakers like to say your "why."  When I created YoKaraoke my purpose was to bring the fun back into going out, creating a fun vibe that people will never forget.  It wasn't about making money, I knew for this to work I had to be deeper than just making money.  I wanted tap into my audience in a way like Beyonce does, and create something they'll never forget and want to experience it multiple times.

  Once I knew my purpose it was time to execute!  In the process of executing you'll see what changes need to made, get input from your audience/customers on how they feel about your product.  Test the product our yourself as well, there have been times where I've performed first on my karaoke nights.  So at this stage it's all about executing.

  That is how you create an experience with your brand/business, that's literally all I did for YoKaraoke.  A 2 step strategy, sometimes that's all you need when it comes to your hustle.  A purpose that's not money driven, and then execute.  Yes it's that simple, the only "hard" part is the execution and patiently working thru the process of getting through the struggle phase.  But it will pay off in the long run, but remember this is a marathon not a sprint.  Love.  

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It's Halftime!


It's Halftime!

  Peace family!  It's officially halftime, welcome to the midway point of 2019.  This year has been dope thus far, I've traveled more, grew my businesses, took some losses, and also gained some major wins along the way.  Definitely hit a few bumps within the first 6 months of this year, but I was able to fight thru and continue to make some progress.  Here's how my 2019 has been so far!

  The year started with me being booked and busy, 2018 started off rough because I didn't plan and execute properly.  I told myself I was not ending 2018 the same way I ended 2017, and I was able to end the year strong and start 2019 with that same energy.  Also 3 weeks into 2019 I took my first trip of the year to Orlando, Florida to hit up Universal Studios and Disney World.

  YoKaraoke has grown to another level this year as well, making it's debut in Greenville, NC with a different format (concert style), and it was lit!!  Actually the event was called Lit Karaoke, and it definitely lived up to the name.  YoKaraoke had created opportunities I don't think I would've had come my way at all.  I was traveling to 5 cities every month, and partnering with major brands like Fat Tuesdays is something I never would've experienced as a DJ.  

  As I mentioned before I've taken some losses this year, losing Fat Tuesday as a client (still not sure why), getting a rejection email from a potential client I was working on for 11 months to do karaoke, losing both radio stations I was syndicated on with 3two1Radio.  Changes are inevitable and will happen regardless if you're ready or not.  If you stay ready you won't have to get ready, so I always prepare for the unexpected.  On the flip side I've locked into new clients for karaoke, started a social media management & advertising agency which has generated income within 2 weeks of starting it.  Also after visiting Orlando I was able to hit up Vegas again!

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#Hustle101: How YoKaraoke Pays My Bills


#Hustle101:  How YoKaraoke Pays My Bills
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  Peace family!  I'm often asked how do I do the things I do as an entrepreneur and DJ (Djpreneur as I like to call myself), how do I travel the way I do & still pay my bills.  Before I get into how I'm able to do what I do allow me to give you an introduction of how I was able to get to this point in my Djpreneur journey.  I left my job at 99.5 Jamz in 2016 & didn't come up with the idea of jumping in the karaoke lane until 5 months later.  I launched YoKaraoke in Feb 2017 and went about doing it all wrong which lead me to losing money!  I was thinking about giving up on karaoke until I got some good info on how to go about doing it the right way.  Once I started implementing the info that was passed to me I've been able to live off YoKaraoke and here's how I'm able to do so:

  I live below my means, and know how much my expenses are every month.  In 2018 I was able to lock in 2 clients for karaoke Applebee's and a local establishment in Roanoke Rapids called The Plump.  The Plump was a weekly event which put me in a position to be able to cover my monthly expenses from just that one client.  Keeping my expenses low is how I was able to achieve that feat, my monthly expenses was under 1k a month so it wasn't far fetch to live off of 1 client.  I cut my cable bill, no Netflix or Hulu.  When it came time to get another vehicle I opted for an older truck to avoid paying $400-$600 a month with a 6 year loan plus insurance.  My truck payment is $154 a month and my insurance is $91 a month, one event covers that.

  Not spending money on dumb sh!t helps as well, once I cut out spending money on sneakers and other liabilities I noticed I had more money after paying bills.  That's another thing that hinders people from being able to save money, there's a lot of investing in wants that drain their bank account.  Instead I'll reinvest money I have left over back into my brand or into my mutual fund or stash portfolio.  Backwards I know, all investment gurus say "pay yourself first" but I choose to do what works for me.

  So that's how I'm able to use YoKaraoke to pay my bills, living below my means and tracking my spending.  Here's a bonus, having multiple streams of income helps as well.  Having multiple streams is like having insurance, when things slow down you have something in place to hold you down til you back booming.  So cut your expenses, stop spending money on dumb sh!t, and keep track of where your money is going.  Simple solutions that has helped me base my business around my life and not the other way around.  Lov

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Tampa Bay Vibes


Tampa Bay Vibes

  Peace family!  Recently I just celebrated my bday and normally I don't do anything to celebrate.  The most I'll do is go visit my parents and celebrate with them.  But this year I decided to actually do something for my bday, so I booked a flight and made my way to Tampa which ended up being a very dope solo trip.
  First stop in Tampa was Busch Gardens, the best time to go to any amusement park is on a random ass Tuesday morning or any day between Mon-Thurs.  Everybody is at work and school so you don't have to worry about long waiting times to get on the roller coasters.  The best ride hands down was the Sheikra, it takes you 200 feet up in the air where you can literally see all of Tampa.  Before it takes you down the first drop it stops for a few seconds right before the drop then let's you go straight down at a 90 degree angle at 70 mph.  MAAAAAAAN that ride was FIRE!  It had 2 drops at a 90 degree angle.  Other rides to definitely check out are Cheetah Hunt, had to wait 40 mins to get on it but it was worth it.  Montu was cool and Kumba rounds out my list of roller coasters to check out at Busch Gardens.  Another thing I loved about the park was the healthy food options they have, once I saw the Impossible Burger on the menu I didn't hesitate to order.  Overall I would come back to Busch Gardens but I'm taking advantage of their sale, Tickets were $109 for general admission.

  While in Tampa I was a live studio guest on a dope podcast called Brown Liquor Fridays/On Da Porch with my good friend from VSU Melody and her BFF Britt.  There was another special guest Davy from Orlando & The Freakshow on the local radio station Wild 94.1, and it was a dope episode.  We covered a variety of topics from abortion laws, 2020 election, entrepreneurship, to Chipotle vs. Moe's.  I made history on the show as the first person to get kicked off the porch lol, check out the episode it's on Souncloud, Itunes, and other platforms.  Their IG is brownliquorfridays, smash that follow button too.

  This trip I decided to challenge myself to eat better while away from home, I'm already stepping out of my comfort zone by taking a solo trip so why not.  So I ended up at this spot called Farmacy in downtown Tampa and they serve a plant based Philly cheese steak.  Now before you pass judgement, do not knock it until you try it.  It was so good it made a non-vegan consider adding it to her diet.  The mac & cheese was good too, not extra cheesy and it had a spicy kick to it.  Check out their IG @farmacyvegankitchen.

  Don't sleep on Tampa, I know some may overlook it and book trips to Miami and Orlando but Tampa is a dope city.  It has more than 1 amusement park, a dope aquarium downtown, a zoo (which I'm upset I didn't make it there), and dope scenery.  There's something for everybody all ages, whether you're single, married, or have a family.  Tampa is nice getaway, and yes it gets hot but I love that type of weather so it didn't really bother me.  Thank you to Melody and her parents for the hospitality, the fish and hush puppies were really good and I may still be drunk off that rum cake.  Next trip will be Atlantic City in August for the DJ Expo.  Love.

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Moving Different.


Moving Different.

  Peace family, so yesterday I turned 35 and when I woke up today I instantly started visualizing the next 364 days.  In the midst of that I realized that with me entering a new chapter it will require me to move different.  So how do I move different?  That will involve me doing things that will make me uncomfortable, and I will have to switch up my routine.  They say insanity is doing the same thing and expecting different results.  So my plan to move different will involve those 2 strategies.

  Now I can hear someone saying "you make it seem or sound like it's simple" and that's because it really is that simple.  People say it's "hard" because not only do they say it but the believe it as well.  Our thoughts and tongue is powerful but somehow people still put limitations on themselves vocally and mentally for some strange reason.  In order to grow you have to do things that will take you out of your comfort zone, and you have to change up your routine.  There are things I want to accomplish and I can't do my same daily routine expecting to reach my goals.  Success is in your routine, if you feel like you're stuck then change up your routine.

  Before I wrap this up, check out the Classic Jeezy mix in the mixtape section on this app.  Also I'm working on a Ebook and video series dropping next month, details on that coming within the next couple of weeks.  Love

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#Hustle101: Your Own Strategy


#Hustle101:  Your Own Strategy

  Peace family!  I hope life is good on your end, welcome to month 5 of 2019 and I hope you're staying true to your goals/resolutions as we approach the halfway point.  Today I want to talk about creating your own strategy, see in this information era it's so easy to fall into trying these "full proof strategies" to grow your business or your social media.  I've tried a few with my IG and my results was the total opposite.  Reason my results were the opposite is because what works for them, may not work for me.  With the internet perception is reality, and a lot of what we see is all LIES!  Well not all but a great majority.  So what's the solution?  Create your own strategy, sit down with a pen and notebook or get on your laptop and create a strategy.  I know we live in the instant gratification era but no matter what life has a way of making us be patient, and understand things take time.  It's not called a marathon for nothing (Long live Nipsey), so create your own strategy and get to work! 

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3 Ways To Live Your Best Life!


3 Ways To Live Your Best Life!

  Peace family!  I hope all is well with you & your family.  As you can see in the subject line I'm giving you a few ways you can live your best life or "be like me when you grow up" as I'm often told when I'm jet setting.  Since I've walked away from my job at 99.5 Jamz back on June 30th 2016 the common question I would get is "how did I do it?"  Now since I've caught the travel bug the common question I get is "how are you able to take these trips?"  So here's how:

  1.  Know how much your bills are:  76% of Americans are living paycheck to paycheck and I can guess a great number of those people have no idea how much they pay in bills every month.

  2.  Create multiple streams of income & build it up:  This one is self explanatory, relying on 1 stream of income is very dangerous because if that streams gets cut off then you already know what happens.  So create a side hustle or 2 and build it up.

  3.  Assign a revenue stream to cover your bills:  I'll use myself as an example, YoKaraoke covers my bills and my other revenue streams allow me the luxury of taking trips to Orlando, Vegas, and Tampa (upcoming).

  Simple right?  It really is honestly, the key is having multiple streams of income and just getting started after creating a vision in your mind.  So go make it happen!  Stop overthinking and that's how you can live your best life in 2019.  Love

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For The Culture: Long Live Nipsey Hussle


For The Culture:  Long Live Nipsey Hussle

  Peace family, I'm sure most of you are aware of the HUGE loss the culture just experienced yesterday.  I can't lie this one really really hurts because Nipsey was our Malcolm X with bars.  I couldn't sleep last night, and when I finally closed my eyes all I could envision was documentaries and interviews I've watched that featured Nipsey. 

  Nipsey was just scratching the surface with his efforts in not just music but rebuilding his community.  His entrepreneurial mindset was beyond inspiring, and his community efforts is a model I've shared with various artists and entrepreneurs when they come to me about building a brand and getting support.  I want to share a great quote a very good friend of mine Melody shared with me last night "I pray 10 more pop up just like Nipsey we can't keep letting our visionaries be taken out."  Nipsey laid the blueprint so let's keep it going for him.


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#Hustle101: 5 Side Hustles To Start


#Hustle101:  5 Side Hustles To Start

  Peace family!  I hope all is well on your end, I'm still recovering from my Vegas trip.  Time went forward and the very next day I caught a flight out west and the time change had me all off the whole trip.  But it was worth it tho, wouldn't change anything at all.  So let's get right into the topic at hand, my list of 5 side hustles to start 2019! 

1.  Social media marketing/management,  Social media is evolving daily and business owners don't have the time to keep up with it on top of running their business.  That's where you come in and manage their social media (be the solution!). 

2.  Create a Youtube channel.  Youtube is growing just like social media, and can be a very profitable side hustle.  You can also diversify your income with Youtube as well if you don't want to rely on Google Adsense.  You don't need 100k subscribers to make money either, there are creators with 1k subscribers making 3-5k a month from their channel.  How are they doing that?  Affiliate marketing, & selling their own products.

3.  Ecommerce/Dropshipping.  The Ecommerce lane has blown up (especially on Youtube) recently and has shown that it can be an inexpensive business to start.  With brick & mortar stores closing down left and right, online sales are only increasing.  A simple google search on ecommerce and dropshipping will tell you all need to know (hey I'm not going to lay everything out for you lol).

4.  Blogging.  I feel like this lane is slept on, but blogging has definitely grown to as well.  There are so many ways you can diversify your content and your income with blogging.  I know a blogger personally and she has managed to created multiple streams of income just from her blog from brand partnerships to sponsored posts to hosting events.

5.  Forex/Day Trading.  I'm still learning about this lane but from what I've seen I wouldn't be surprised if it blew up like Bitcoin did last year.  For those that are looking to make quick money in stocks, look into Forex.  Now if you're expecting to hit a lick and walk away with 25k I'm not saying you will but it's possible.

  There you have it my 5 side hustles for you to start as we head into Q2, which one do you see yourself starting?  Hit me up @dj3two1 and let me know

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