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|Fri, October 27, 2017 at 7:38 AM|Send Blog · Share on Facebook · Bookmark on Delicious
Head over to the seminar section to listen to chapters 6-10 of the audio book.
Book Review: 10 STEPS TO PROFIT FROM YOUR PASSION (Pt. 2)By The College of Hip Hop.orgIn the first installment reviewing 10 Steps to Profit from Your Passion by The College of Hip Hop the reader was introduced to some of the basics of starting a music career or business. In this segment chapters 6 thru 10 will be highlighted. Here, more emphasizes will be placed on the music aspect. So if you're an aspiring artist... lean in."What do I want from the music business?"In order to answer this, one must know the different types of deals that are out there. First up is the infamous "360 Deal". With a 360 deal the label fronts you the money for your album, which you will eventually have to pay back through the money generated from album sales, merchandise, concerts and other forms of revenue. Next, is the Production Deal. With this type of deal the artist may sign directly with a label or producer, who develops the artist and shops around demos. The last deal discussed was the lesser known Pressing and Distribution Deal (P & D Deal). With a deal of this sort the distributer manufactures and ships the album to stores for a commission, usually 25%.When determining what type of deal is best for you TCOHH suggests weighing the pros and cons of signing a record deal, as well as being familiar with the different types of deals."Get an entertainment lawyer." In Chapter 7, Recording Contracts 101 TCOHH starts off by stressing the importance of having a lawyer, and not just any ol' paralegal (no shade to the paralegals out there), but an entertainment lawyer. It's important to have someone in your team who is knowledgeable about the entertainment side of things. Through a few chapters there was a recurring theme of "there is no such thing as a standard agreement". This is stressed yet again. While agreements maybe similar, there is no cookie cutter template.The last thing you want to do is ball out with the money the label gives you as this may result in you not being able to pay for the production of the album. "No album = No sales", and no sales means you can't pay the label pack the money they fronted you.Before signing a recording contact ask yourself whether or not you should have your entertainment lawyer look it over and who should negotiate contracts on your behalf."Proper packaging creates the perception that you have invested in the projects and it is worth the money."Once you have successfully completed your album you will then need to determine how the product should be packaged. Chapter 8 discusses the importance of good packaging. When determining how to package your project, it's important to ensure that your packaging stands out from the crowd. You'll also want to keep in mind how much of your budget you are willing to spend on packaging."Becoming a start is like running for office - if people don't see the signs promoting you or hears about you through word of mouth from sown one else, YOU LOSE."At some point in your career you will have to determine whether or not you need a street team and when is a right time to do so. Your street team is responsible for getting your name out there, as well as promoting any upcoming projects.Last, but certainly not least, viral content was discussed. In the age of YouTube, Facebook and the other various social media platforms the more views, shares and likes you can get the better. "It's all about the content and emotional connection you create with your fans."While creating viral content van be helpful in launching an artist music career, it is not necessary.10 Steps to Profit from Your Passion is a must read for any up-and-coming artist, as well as aspiring entrepreneurs and CEOs. While the guide has a heavy concentration on the music industry, there's a little bit of something for everyone, whether you're looking to get into the music business or simply want to start a small business.
|Wed, October 4, 2017 at 2:29 PM|Send Blog · Share on Facebook · Bookmark on Delicious
Premium Pete is more than just the sneaker guy. While his IG @SneakerTubeTV is a testament to his early years in hip-hop Pete wants to be known for more than just fly kicks. Formerly of the Combat Jack Show, Pete ventured off on his own to develop his own podcast, the Premium Pete Show. In an exclusive interview with The College Of Hip Hop Pete talks success, podcasting and food.
TCOHH: Explain to The College Of Hip Hop Who Premium Pete is.
PP: Who Premium Pete is, is someone you can't explain in one sentence. Somebody that really just believes in the lifestyle and the culture, and you know, is a dot connector. I've been involved in sneaker culture for many years just collecting them, just being fresh. It's a part of New York City. It's part of just what we do. I remember when I was at an event or something like that and somebody was like 'That's Premium Pete, you know that sneaker guy'. And when they said that shit I don't know why it bothered me. And I was like man I need to work harder so people just don't think of me as the sneaker guy. Sneakers are pieces of conversation. And like yea they're fresh, but keep in mind there are millions of people who don't wear sneakers with the idea of 'Oh I'm wearing Yeezy's' or 'I'm wearing Jordan's'. They're wearing them because they need them on their feet. And I don't know why it bothered me because if someone says to a doctor 'Oh you're that doctor' he's not gonna be like 'Fuck. Why the fuck did he call me a doctor for? I do more than that'. I just felt that I didn't want to be put in one box. And I feel like in this world that happens a lot where you get put in a box. I'm somebody who is involved in, you know, many different cultures and many different lifestyles. I'm a fan, a teacher and a learner of many different lifestyles and the cultures. So, what I did was work very hard to, you know. That's when we really went in with the podcasting and really just became more of a voice. That's when me and Bun started up You Gotta Eat This and really became not just a website and a social push but also like a marketing company. A company that could really push and help build brand awareness for other brands. So now it like 'That's Premium Pete - the Brooklyn kid, or sneaker guy, or from Combat Jack Show or You Gotta Eat This'. And then I was like now were getting somewhere because now we're beginning to grow out all this different facets of myself and that's what I wanted. I didn't want to be known as just one person.
TCOHH: What was it like growing up in NY during the 80s and 90s hip-hop era?
PP: It really was a life style, you know. hip-hop is a lifestyle. Some people think hip hop is just music. Nah, hip-hop is the way we dress, the way we walk, our mannerisms, our everything. I feel like it's the birth place of hip -hop, the mecca. I think people were just living the lifestyle not even knowing that hip-hop is more than just music. I think at that time it was more of a fad, people thought it would go away. Nobody ever thought that hip hop was forever. They figure country music, rock music, and heavy metal is forever. People from the 80s and 90s - I feel you have to thank them for pushing the culture forward and putting their stamp on something they didn't think would last forever. But it was special. NYC is tough. People really lived that shit. That's why I think people get mad about lyrics and everything like that, because the originators and forefathers of hip-hop really lived what they were spitting.
TCOHH: How did you come up with the idea for You Gotta Eat This?
PP: Me and Bun we talk a lot on the phone a lot. For years, we've had conversations about everything. Probably I would say nothing to do mostly with hip-hop, but more so everything around it and the lifestyles of hip-hop. We talked about movies and food, and different restaurants. Bun travels a lot, so he does a lot of different shows and concerts. Bun is very passionate, so he would call me all the time and tell me like 'Oh my god man I was in Germany and they had these meatballs... Pete listen'. Bun is a person who is a chameleon. He can adapt to any situations, and obviously with me being Italian we tap fun at the mannerisms and more so the verbiage of how Italians talk, so we would say things like 'This pizza? forget about it. It's amazing'. And one day we were like we should start like a blog and call it You Gotta Eat This. Kinda like 'Hey Steve man you ever had this clam sauce from Vermont?'. It's amazing, you gotta eat this. It's basically like a co-sign. So, it was just through conversation. There are so many people that I talk to and I have good conversations with, but I would say 9 out of those 10 things never happen, but that was one that did.
TCOHH: What is your idea of success, and why?
PP: That's a good question because success to most people is money, and for many years that was my thoughts and that's not really true. Success is being happy on your own terms, and if you find something you love and that makes you really happy then that's success. I think most people see success as a Rolex watch or a lot of followers on Instagram. Or success is dressing in brand name designer clothes. But for me success is seeing my kids get the best out of life and being able to provide that for them. Success to me is doing what you love every day. Success is whatever you think is success, but I think what happens is people look at other people's success for what they are doing wrong. I say look at it as inspiration for what you're doing right. Being successful is a continuing process of doing had work and enjoying the results. It's not one thing. Like my friend Dallas always says 'If you do one great thing you gotta do another'.
TCOHH: What advice can you offer someone looking to get into the podcast business?
PP: (Jokingly) Don't do it. No, I'm just kidding. In this day and age be different. For example, say it was a time when you were the only one wearing Victoria's Secret out in Detroit, then all of a sudden everyone is wearing it. And you're like 'Damn man everyone is wearing it'. That happens in everything. I know a lot of people that are like 'I wanna start a podcast, but everyone is doing it'. It happens with every single fucking thing. The thing is when it gets saturated that when you need to get creative. So, to anyone doing podcasting now, I would say be consistent, be real, be passionate, and be yourself. That would be the biggest advice I would give people
|Wed, September 13, 2017 at 10:26 AM|Send Blog · Share on Facebook · Bookmark on Delicious
Director and producer Missy Talbot has earned stripes on both the stage and small screen. With the production hit televisions shows, such as Cheaters and Switchplay Live under her belt combined with theatrical productions, like Eyes of Deception and Karl King's When a Woman Loves and There Goes the Neighborhood Talbot has carved a lane for herself in both worlds and made a name for herself in the entertainment industry. Check out the exclusive Q&A below.Tell me a little about how you got your start in television and theatre. My start was with Okane Media Group in 2000 with Miles Dixon and Nate Talbot.What advice can you offer to someone looking to pursue a similar path?Research Everything. Keep up to date with what's hot and trending and study. But most importantly it's nothing like experience. Intern, understudy, and never stop learning. Watch who you associate yourself with, be protective of your name.What's the most challenging aspect of your job?Getting everyone to stick to their word and contracts that they sign. It's always one or two out of the bunch that causes problems. Not sticking to schedule etc., but usually God works it all out. "Get It Done" is our motto.What has been your greatest accomplishment?Turning dreams into reality. I love watching a product go from off the page into full production. It brings everything to life.Which do you like best, theatre or television?I've had many great moments. I can't really pinpoint one specific thing. This now gives me something to think about.What are some of the similarities and differences between theatre and television?Similarities: Casting, bringing characters to life, script editing, character development and marketing.Differences: Rehearsal time, production schedules, talent level, the size of the team that's needed and financial obligation.Which do you enjoy most, theatre or television?I truly love them equally BUT there's nothing like that live, instant reaction from an audience in theater. With film and television, you have to wait for ratings, feedback, comments, etc. versus when you do theater you are watching the tears, the laughs, and people leave telling you how they felt. But I just love "quality" entertainment.