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PepsiCo's Lay's has become the latest in a series of household names that are redesigning their brand with a more modern edge. 
PepsiCo announced the "largest brand redesign in Lay's nearly 100-year history" on Thursday on the heels of Domino's revealing plans for its own rebranding attempt. 
But Lay's isn't just updating the look of its products - it's also ensuring they are made with cleaner ingredients, aligning with the administration's health goals under its "Make America Healthy Again" initiative, as well as updating its packaging. 
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The company said all of its core Lay's products in the U.S. will be made without artificial flavors or colors from artificial sources by the end of 2025. Additionally, Lay's Baked will be made with olive oil and have 50% less fat than regular potato chips. A new version of Lay's Kettle Cooked Reduced Fat Original Sea Salt will be made with avocado oil and offer 40% less fat than regular potato chips. The company said that more options across PepsiCo's food portfolio will debut in 2026. 
The company said the "new Lay's visual identity," which was created by PepsiCo's design and innovation team, features a "warmer" and more distinct sun. 
"Sun rays, or 'Lay's Rays,' beam from the logo, a nod to the light that helps potatoes grow," the company said. There is also a "refined color palette" that is based off the ingredients of Lay's recipes, and close-up visuals that highlight the golden color, crisp texture and seasoning of each chip. Lay's describes the new packaging as letting the "potato itself and rich farm imagery take center stage."
CRACKER BARREL'S LOGO MEA CULPA IS A START BUT IT SHOULDN'T BE THE END
Laura Burkemper, business and brand strategist at Scaleblazer, called Lay's rebrand "historic" as it's the company's first major overhaul in nearly 10 years, praising its effort in changing both the packaging and ingredients. 
"It's a masterclass in visual storytelling: billboarding their name, matte packaging, a custom typeface, and imagery that spotlights farm-grown potatoes and quality ingredients make the brand impossible to miss," Burkemper told FOX Business. 
By removing artificial flavors and colors, Burkemper said the company is also making a clear "commitment to cleaner, more transparent products, connecting with health-minded audiences while reinforcing authenticity in a crowded snack market." 
DOMINO'S REBRANDS FOR FIRST TIME IN OVER A DECADE
Even though "these changes address only a small piece of the broader challenge of the standard American diet, they position Lay's as a brand that continues to innovate, inspire trust through transparency, and set the standard in snacking," she said. 
The move was announced just a day after Domino's unveiled a strategy aimed at modernizing the brand's signage, uniforms, packaging and music. Domino's move was praised by some brand strategists and media relations specialists who said the pizza chain struck a good balance in refreshing its brand without alienating customers - a mistake they say was made by Cracker Barrel.
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Cracker Barrel is still facing fallout from its ill-fated effort to refresh its logo and restaurant interiors for a more modern look. The move triggered intense backlash, a steep drop in stock value and an eventual reversal.

via: https://www.foxbusiness.com/lifestyle/potato-chip-brand-unveils-biggest-redesign-nearly-100-year-histor

The Internal Revenue Service (IRS) on Thursday announced annual inflation adjustments for dozens of tax provisions, along with changes made under the One Big Beautiful Bill Act (OBBBA).
The IRS' announced changes primarily apply to tax year 2026.
The standard deduction, claimed by the majority of taxpayers who don't itemize their returns, will rise to $16,100 for single taxpayers and $32,200 for married couples filing jointly in tax year 2026. OBBBA also raised the standard deduction for the 2025 tax year to $15,750 for single filers and $31,500 for couples filing jointly.
Adjustments were made to the IRS' marginal tax brackets, with the income thresholds that apply to various tax rates updated to account for inflation.
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The top tax rate remains at 37% for the 2026 tax year and applies to single taxpayers with incomes over $640,600 or married joint filers earning over $768,700. The other tax brackets and rates apply as follows:
Other notable changes made under the OBBBA include the estate tax exclusion, which will be set at $15 million for the estates of decedents who die in 2026. That's an increase from the $13.99 million exclusion that applies in 2025.
Adoption credits will increase to $17,670 in tax year 2026, up from $17,280 in 2025, while the amount of the credit that's refundable will be $5,120.
The exemption amount for the alternative minimum tax will be set at $90,100 and begin to phase out at $500,000 for individuals, or for married couples at $140,200 with a phase out starting at $1 million.
SOCIAL SECURITY COMMISSIONER FRANK BISIGNANO NAMED IRS CEO
Additionally, the OBBBA increased the maximum amount of the employer-provided childcare tax credit from $150,000 to $500,000 (or $600,000 if the employer is an eligible small business).
Other tax provisions that are changing due to the annual indexing process include the earned income tax credit, which will rise to a maximum credit amount of $8,231 for qualifying taxpayers with three or more children, an increase from $8,046 in tax year 2025.
The limitation for voluntary employee salary reductions for contributions to health flexible spending arrangements will increase to $3,400 in tax year 2026, up $100 from last year. Cafeteria plans that allow unused amounts to carryover would have the maximum carryover at $680, up $20 from 2025.
HOW DOES THE 'BIG, BEAUTIFUL BILL' HELP MIDDLE-CLASS TAXPAYERS?
Taxpayers who have self-only coverage in a medical savings account would have to have a deductible of at least $2,900 in tax year 2026, up $50 from this year, but not more than $4,400, which is an increase of $100 from this year. The maximum out-of-pocket expense amount for self-only coverage will increase $150 to $5,850 in 2026.
For family coverage with medical savings accounts, the annual deductible will be between $5,850 to $8,750, while the out-of-pocket expense limit will be $10,700 in tax year 2026.
The monthly limitation for the qualified transportation fringe benefit will rise $15 to $340 in tax year 2026.
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The annual exclusion for gifts will be unchanged for tax year 2026 at $19,000.
Some tax provisions that in the past were indexed for inflation are no longer adjusted. Those include personal exemptions, itemized deductions, and the income measurement used to phase out the lifetime learning credit.

via: https://www.foxbusiness.com/economy/irs-reveals-2026-tax-adjustments-changes-from-big-beautiful-bil

Mortgage rates fell for the first time in three weeks this week, mortgage buyer Freddie Mac said Thursday.
Freddie Mac's latest Primary Mortgage Market Survey, released Thursday, showed the average rate on the benchmark 30-year fixed mortgage decreased to 6.3% from last week's reading of 6.34%. 
The average rate on a 30-year loan was 6.32% a year ago.
"Over the last few weeks, mortgage rates have settled in at their lowest level in about a year,"  said Sam Khater, Freddie Mac's chief economist. "There is growing evidence that homebuyers are digesting these lower rates and gradually are willing to move forward with buying a home, which is boosting purchase activity."
NEARLY 1 IN 5 AMERICAN HOMES SLASH PRICES AS BUYERS GAIN UPPER HAND IN SHIFTING MARKET
TREASURY'S BESSENT SAYS FIXING HOUSING AFFORDABILITY CRISIS WILL BE ONE OF HIS 'BIG PROJECTS' THIS FALL
The average rate on the 15-year fixed mortgage fell to 5.53% from last week's reading of 5.55%.
One year ago, the rate on the 15-year fixed note averaged 5.41%.
Lower mortgage rates have pulled homebuyers back into the market, but many are still hesitant due to economic uncertainty, the affordability crisis plaguing the U.S. and the ongoing government shutdown.
"A government shutdown doesn't just stop paychecks for some federal employees - it shakes the financial confidence of Americans," said Redfin chief economist Daryl Fairweather. "People across the country are taking in the news and thinking, 'we've faced inflation, tariffs, job losses, a volatile stock market, and now a government shutdown-what's next?' It's understandable that some people are reconsidering buying a home or a car when the economy feels uncertain." 
ONLY 28% OF US HOMES NOW AFFORDABLE FOR TYPICAL AMERICAN HOUSEHOLD AS BUYING POWER DROPS
A separate report from real estate company Redfin confirmed buyers remain hesitant, noting that pending home sales decreased 1.3% from a year ago in September, the biggest drop in five months.
"But buyers aren't budging," Redfin said. "The typical home that sells is taking 48 days to go under contract, a week longer than last year and the longest September span since 2019."
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Redfin said its agents in much of the country reported that prospective homeowners were waiting for mortgage rates to drop even further before wading back into the market.
"Some prospective buyers are also wary of making a big purchase while the economy is uncertain, with the government shutdown and recent weak jobs reports making some Americans insecure about their finances," Redfin said.
Reuters contributed to this report.

via: https://www.foxbusiness.com/economy/mortgage-rates-october-9-202

The largest grocery store chain in Florida is now allowing open carry of firearms in its hundreds of locations across the Sunshine State.
Publix - which has 882 stores in Florida according to its website - began allowing the practice in recent weeks, according to local reports.
"As of Sept. 25, 2025, Florida law allows the open carry of firearms," a spokesperson for Publix told FOX Business, adding that the company "follows all federal, state and local laws." Open carry became permitted after a Florida appeals court ruled that the state's ban of open carry was unconstitutional.
Private businesses like grocery stores, and private property owners, remain entitled to bar weapons. Additionally, certain locations such as courthouses, schools and government facilities are classified as prohibited places for carrying open or concealed firearms.
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"Any person carrying a firearm who violates the private property owner's warning to depart will be committing armed trespass, a third-degree felony," a guidance memorandum from Florida Attorney General James Uthmeier to Florida law enforcement agencies and prosecuting authorities said. 
FEDERAL APPEALS COURT APPROVES ILLINOIS RESTRICTIONS ON CARRYING GUNS ON PUBLIC TRANSIT
To that end, one of Publix's main competitors says its policy against bringing firearms inside remains unchanged.
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"Our priority is creating a safe and welcoming shopping experience for all customers and associates," a spokesperson for Winn-Dixie told FOX Business via email. "We respectfully ask customers to secure firearms safely before entering, and we appreciate the continued cooperation that helps us maintain an environment where everyone feels comfortable."

via: https://www.foxbusiness.com/lifestyle/florida-grocery-store-chain-allows-open-carry-store

Hyundai Motor America is recalling more than 135,000 vehicles that could short circuit during a crash, U.S. auto regulators warned. 
The B+ positive terminal cover on the starter motor in certain model year 2024-2025 Santa Fe vehicles might not be installed correctly, according to the National Highway Traffic Safety Administration (NHTSA). This can cause an electrical short during a crash, which could increase the risk of damage or fire.
NHTSA oversees vehicle safety standards in the U.S. It monitors and investigates potential defects that pose safety risks to drivers and passengers. When a defect is confirmed, the agency can require manufacturers to issue recalls and notify vehicle owners.
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The Santa Fe is one of Hyundai's top-selling SUVs in the U.S. Hyundai unveiled the all-new 2024 Santa Fe at the Los Angeles Auto Show in November 2023, showcasing its new styling and updated technology. 
FOX Business reached out to Hyundai for comment.  
PRESIDENT TRUMP ANNOUNCES NEW AUTO TARIFFS
Auto regulators said dealers will inspect and reinstall the starter motor terminal cover, as necessary for free. Owners will be notified by mail starting in December.
HYUNDAI, KIA RECALL OVER 200,000 EVS OVER POTENTIAL POWER ISSUES
This is the latest in a string of recalls from Hyundai and its affiliate Kia over the past few years.
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In 2023, both automakers recalled more than 3 million vehicles over fire risks tied to brake system issues. Regulators warned at the time that the anti-lock brake system module could leak brake fluid internally and cause an electrical short, increasing the risk of an engine compartment fire while driving or parked.   

via: https://www.foxbusiness.com/lifestyle/major-automaker-recalls-over-135k-vehicles-due-fire-ris

President Donald Trump will host Finnish President Alexander Stubb at the White House on Thursday to sign a new icebreaker ship pact under which the Nordic nation will build four of the vessels, with seven more to be constructed in Texas and Louisiana.
The Trump ⁠⁠administration said the deal will strengthen U.S. national security in the Arctic and counter China and Russia's growing presence in the region. 
Icebreakers are specialized ships designed to navigate through ice-covered waters and the U.S. Coast Guard currently operates only two active Arctic security cutters.
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Stubb announced Thursday that the two countries will sign a memorandum of understanding on icebreaker cooperation later today.
"I will sign a Memorandum of Understanding on icebreaker cooperation together with President Trump," Stubb wrote in a post on X, adding that the agreement would "lay the foundation for commercial agreements between the U.S. Coast Guard and Finnish companies."
"It is great that Finnish expertise is trusted. The cooperation benefits Finland and the United States. The agreement would not have been possible without President Trump."
The 11 Arctic security cutters - new medium icebreakers to be used by the U.S. Coast Guard - are expected to cost about $6.1 billion, a White House official told Reuters.
The plan is expected to generate billions in new shipbuilding investment and create thousands of skilled trades jobs for Americans.
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Three of the ships will be built by Davie in Galveston, Texas, and four will be built by Bollinger Shipyards in Houma, Louisiana, the official said.
The first ship is expected to be delivered by 2028, the official said.
Trump has consistently called for the United States to acquire as many as 40 new icebreakers to enhance U.S. national security in the Arctic and counter the growing influence of China and Russia.
The U.S. president has also identified Greenland as of vital strategic importance and has explored purchasing Greenland from Denmark, which controls Greenland's foreign affairs and defense. Denmark rejected the idea outright.
Finland is the world's leading producer of icebreakers, with about 80% of existing ships designed by its companies and about 60% of them built at its shipyards, the Helsinki government said last year.
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Trump and Stubb, who have established friendly ties since Trump regained power in January, are also expected to discuss Russia's invasion of Ukraine.
The two met in March at the president's Mar-a-Lago club in Florida and played a round of golf. They were also seen sitting alongside one another and chatting at Pope Francis' funeral ceremony in the Vatican in April.
Reuters contributed to this report. 

via: https://www.foxbusiness.com/politics/trump-strikes-deal-buy-finnish-icebreakers-build-7-more-texas-louisian

Traditional shopping malls, once bustling centers of commerce, are now being converted into mixed-use communities that incorporate residential housing, adding much-needed housing supply to the market.
The move is far from solving the housing affordability crisis - a challenge that requires multiple systemic changes - but some industry experts say it still helps address the housing shortage, particularly in states where the problem is more severe, such as New Jersey and Florida, according to a recent report from Realtor.com.
Hannah Jones, Realtor.com's senior economic research analyst, told FOX Business that "turning underused or vacant mall space into housing can be a win-win for both property owners and homeseekers."
NEARLY 1 IN 5 AMERICAN HOMES SLASH PRICES AS BUYERS GAIN UPPER HAND IN SHIFTING MARKET
Jones said that these properties leverage existing infrastructure to bring well-located homes to market faster, avoiding many of the delays tied to new land development.
Still, there are significant hurdles in converting commercial properties to residential use, particularly when it comes to local zoning laws and construction costs.
Redfin chief economist Daryl Fairweather said that local governments control zoning laws determine whether land is used for commercial or residential purposes. Converting commercial areas to mixed-use developments requires changes to these zoning laws, but such efforts often face resistance from residents, according to Fairweather. For instance, she noted that some people fear that more housing, especially affordable housing, could increase traffic or attract undesirable tenants.
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The issue is exacerbated because many mall structures also weren't designed for residential use, making conversions expensive, according to Jones. In addition, high labor and material costs often make full demolitions and rebuilds more practical. These added expenses can ultimately lead to higher home prices, reducing the potential affordability benefits, Jones said.
"Mall-to-housing conversions represent a creative way to utilize existing infrastructure to add supply in tight housing markets, but cost and design challenges mean they're not a silver bullet for affordability," Jones said.
Still, Jones noted that while this trend is growing, it's only concentrated in certain areas.
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As more projects move forward, the physical and social landscape of American shopping centers is beginning to change.
Prominent Properties Sotheby's International Realty CEO Charlie Oppler said that the shopping centers many grew up visiting in the 1980s through the 2000s are being replaced with potential housing sites, restaurant and movie-theater destinations, or mixed-use developments featuring upscale retail alongside residential spaces.
Riverside Square in Hackensack, New Jersey, which sold a piece of its land for an apartment complex and now features more than 15 restaurants along with some of the most high-end stores in the country, exemplifies this trend, according to Oppler.
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"The housing component at many locations is to utilize the parking lots or excess land to create more housing stock, whether it be rental or for-sale homes," Oppler said.
Over the next 20 to 30 years, Oppler projected that many older malls may be demolished as vacancy rates climb and replaced by transit hubs and housing, depending on location.

via: https://www.foxbusiness.com/lifestyle/shopping-malls-transform-housing-communities-developers-tackle-nationwide-shortag

The ongoing trade dispute with China has created serious headwinds for American farmers, with soybean producers having lost access to the world's largest market for the commodity.
China halted purchases of American soybeans this spring in retaliation for the Trump administration's tariffs, as a means of looking to gain leverage in trade talks by shifting its purchases away from U.S. producers to countries such as Brazil and Argentina. China is the world's leading importer of soybeans, bringing in 61% of the world's traded soybean supplies over the last five marketing years, according to data from the American Soybean Association (ASA). 
The group said the U.S. has historically served as a primary supplier for China, as American soybean farmers exported an average of 28% of their crop to China before the 2018 trade war. That figure dropped to a low of 11% in the 2018-19 crop year, but recovered during the pandemic, reaching 31% in 2020-21 before declining to 22% in 2023-24.
"We rely on trade with other countries, specifically China, to buy our soybeans," Brad Arnold, a multigenerational soybean farmer in southwestern Missouri, told FOX Business in an interview. He said that China's halt on U.S. soybean purchases "has huge impacts on our business and our bottom line."
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"There are domestic uses for soybeans, looking at renewable diesel, biodiesel specifically produced from soybeans," Arnold said. "In the grand scheme of things, that's such a small percentage currently, you know it's going to take a customer like China to buy beans to make a noticeable impact. You can't take our number one customer, shut them off and just overnight find a replacement."
Arnold said that farmers would prefer to have access to selling their crops on the market, as opposed to potentially receiving relief from the government, explaining they "have long-term investments and commitments into land and equipment," Arnold said. "It's not like you can quit farming one day and then all of a sudden go do something else. There's a huge financial commitment tied up in not only the year-to-year efforts, but the land also."
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Arnold added that farmers need a resolution to the ongoing trade dispute to help them compete on a level playing field.
"I feel like this is a manmade or a political situation that we're in right now. President Trump is trying to do what's right with China and hold them accountable, and I think that's good," he explained. "But we can't lose sight of the fact that, you know, we're hurting people and hurting farmers in playing hardball."
Scott Gerlt, chief economist for the ASA, told FOX Business in an interview that soybean farmers will be in need of trade aid soon given the timing of the harvest. He said that while older farmers who may own their land or equipment outright may not be in as much need, younger farmers who have to rent the land they farm and have operating notes are facing a lot more risk.
HOW MUCH DID TRADE WAR RELIEF COST DURING TRUMP'S FIRST TERM?
"Having dependable trading partners is better in the long run. Trade aid can get farmers through short-term, help keep them in business and get to the next year," he said. "But the problem is, if we're not in the markets now, that's just a further signal to South America to keep expanding."
Gerlt said that South American soybean producers in Argentina and Brazil are likely to take advantage of China's demand for soybeans amid the country's trade dispute with the U.S., which could have longer-term impacts on American farmers.
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"Brazil expands nearly every year and has the capacity to keep expanding," Gerlt said, noting that it poses a longer-term threat to the market share of U.S. farmers if American soybeans aren't competing in the global marketplace. "The lack of a trade deal and sitting out of the market has very long-run effects."

via: https://www.foxbusiness.com/economy/american-soybean-farmers-face-financial-crisis-china-trade-dispute-threatens-livelihood

City Harvest, New York's first and largest food rescue organization, was back with its sixth annual Celebrity Chefs & Friends Golf and Tennis Tournament to help raise money for an amazing cause. 
Montclair Golf Club in West Orange, New Jersey was the site for some friendly competition on the course and courts, but also a miniature food and wine festival afterward - all put together to impact those in need across the five boroughs. 
"This year, City Harvest will rescue more than 86 million pounds of high-quality, nutritious food that would otherwise go to waste, and deliver that food free of charge to hundreds of soup kitchens and food partners across the five boroughs," chef Kerry Heffernan, the tennis chair for City Harvest, said during his remarks as guests enjoyed food and beverages from some of the best restaurants and chefs New York City has to offer during the tasting reception. 
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After raising enough money during the tournament in 2024 for 1.2 million meals, this year's event raised enough to feed 1.5 million New Yorkers in need. 
Annika Sörenstam, arguably the greatest female golfer of all-time, flew in from Orlando to host the event. While she enjoyed hosting a small clinic before everyone played their rounds, where there were more food and beverage options spread out across the course, Sörenstam said she's never experienced anything like what City Harvest put together. 
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"I've been to a lot of golf events where they've had food stations, but nothing like this," she told FOX Business. "This is like a food and wine festival, and you have it on a golf course. It's top notch and it's so fun. I love golf and I love food and it's all coming together in one place. And obviously we're raising money for a good cause, which I feel like is a win-win."
While the culinary options and expertise were on full display at the golf club, many celebrities joined the cause as well, including National Baseball Hall of Famer CC Sabathia, Super Bowl champion Justin Tuck, former MLB All-Star Chris Young, and hip-hop artist Ja Rule to name a few. 
Also, while Sörenstam shined on the course, tennis legend Patrick McEnroe was on the tennis court enjoying time interacting and playing with those on that side. 
While City Harvest continues to feed New Yorkers with free, nutritious food, it's also dedicated to strengthening agency partners and the local food system through advocacy, volunteering, nutrition and culinary education and much more.   
"Everybody has big hearts that are here," Sörenstam added. "They have a passion for cooking, they enjoy the golf and tennis and putting everybody together. At the end of the day, it's making a difference in so many people's lives. 
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"I feel fortunate to play a sport where we can give back and be able to make a difference in the community."
Follow Fox News Digital's sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.

via: https://www.foxbusiness.com/sports/city-harvest-feeds-1-5m-new-yorkers-celebrities-chefs-rally-hunger-relie

Elon Musk and X Corp have reached a settlement with four former Twitter executives who alleged they were not paid $128 million in severance pay following Musk's 2022 acquisition of the company.
The terms of the settlement, announced in a San Francisco federal court filing last week, have not been made public. A federal judge on Oct. 1 postponed filing deadlines and a scheduled hearing to allow both parties to finalize the agreement.
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The lawsuit was filed by ex-CEO Parag Agrawal, former CFO Ned Segal, former chief legal officer Vijaya Gadde and former general counsel Sean Edgett. They claimed Musk falsely accused them of misconduct after they sued him for trying to back out of his agreement to buy the company.
Musk refused to provide the severance pay the executives were promised for years before his acquisition of Twitter, according to the lawsuit.
Each executive said they were owed one year's salary plus significant stock option compensation.
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X Corp and Musk have denied any wrongdoing and have maintained the executives were fired due to performance issues.
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This case follows another major settlement in August, when X agreed to settle a lawsuit filed by former Twitter employees, who argued they were owed $500 million in severance pay after mass layoffs.
In 2022, Musk acquired Twitter in a $44 billion deal.
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X and lawyers for the plaintiffs did not immediately respond to FOX Business' request for comment.
Reuters contributed to this report.

via: https://www.foxbusiness.com/fox-news-tech/musks-x-settles-128-million-severance-pay-lawsuit-former-twitter-executive