It's The Boombap

With the latest round of tariffs looming, the sneaker industry is facing a sharp pivot. Jordan Brand, with its global production footprint, could be one of the first to feel it. From raw materials to final packaging, nearly every step in sneaker manufacturing crosses borders.

Disrupting that supply chain means higher prices, and the brands know it. Adidas was the first major player to go on record. On their Q1 earnings call, CEO Bjørn Gulden said the company would normally raise its outlook based on strong numbers. Instead, they're holding back.

Tariff uncertainty is making projections nearly impossible, and the long-term impact on U.S. pricing is looking more real by the day. While Jordan Brand hasn't commented publicly yet, the implications are obvious. Production costs rise, retail prices follow.

Even if brands attempt to soften the blow, at some point, those hikes hit consumers. The expectation that companies would fully absorb those increases was always a stretch, especially in an industry where margins matter and demand remains high.

Looking at the big picture, staple silhouettes from both Jordan and Adidas are likely to get more expensive in the near term. As shown in the photos above, sneaker culture has always evolved with market forces. This latest economic shift might just be the next chapter.

Read More: OVO x Jordan 11 Samples In "Black/Gold" And "White/Gold" Surface In Stunning Detail

How Will Tariffs Change Sneakers?





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There's no denying the uncertainty. But even as pricing pressure builds, one thing remains clear, demand isn't going anywhere. The Air Jordan 1, for example, continues to move units regardless of retail bumps.

Whether it's a retro drop, a new collaboration, or a clean in-line colorway, the silhouette holds weight. It's not just a shoe, it's a symbol, and symbols are hard to price out. Brands like Jordan will likely lean into this loyalty.

That means finding ways to preserve value through better materials, limited runs, or more regional drops. We've already seen signs of this, with more exclusive releases tied to events, moments, or cities. It's a way to reward engagement, not just spending power.

So yes, Jordans might get more expensive. But they might also get more meaningful. If history's any indicator, the community will evolve with the market.

Read More: The Air Jordan 3 "Jordan Brand Classic" PE Is Reserved For The Elite
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The OVO x Jordan 11 Samples in "Black Gold" and "White Gold" just surfaced in new detailed photos, and they're making waves with their jaw-dropping price tag of $50,000 each.

The sneakers blend Michael Jordan's iconic legacy with Drake's OVO branding, resulting in one of the rarest samples in the game. The Air Jordan 11 is one of the most recognizable silhouettes in sneaker history. Worn by MJ during his 1995-96 season, the shoe's patent leather build became a cultural icon.

It's no stranger to exclusivity, having been released in everything from Concords to Space Jams. But this OVO duo takes things to an entirely different level. Gold OVO branding on the heel tabs, insole, and patent leather overlay brings subtle luxury to the forefront.

These aren't just sneakers, they're artifacts. What's more, these pairs never hit retail shelves. They were produced as ultra-limited samples, likely meant for friends and family. The "Black Gold" and "White Gold" colorways both feature premium leather uppers, gum outsoles, and Drake's owl logo stamped across the midfoot in metallic embroidery.

The photos give the clearest look yet at every crisp detail.

Read More: The Air Jordan 3 "Jordan Brand Classic" PE Is Reserved For The Elite

OVO x Jordan 11 Samples





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The OVO x Jordan 11 Samples come in two premium builds. The "Black Gold" features a sleek black upper with glossy patent leather embossed with OVO branding. The "White Gold" flips the look with crisp white leather.

Both pairs have gum soles, golden accents, and embossed owl logos. Hidden messages, plush lining, and stitched U.S. flags on the heel pull tabs add depth. Luxurious yet sporty, these pairs feel built for the elite.

These samples highlight just how far the Jordan Brand legacy can stretch when fused with cultural icons like Drake. While they may never hit retail, their presence sparks conversation about what luxury means in the sneaker world today. At $50K a pair, these are less about sport and more about status.

Read More: This Air Jordan 1 Brooklyn Low Adds Major Height
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The Air Jordan 3 "Jordan Brand Classic" PE has just surfaced, made exclusively for athlete participants in the 2025 Jordan Brand Classic in Washington DC. This special edition keeps the legacy alive with a fresh take on one of the most iconic silhouettes in sneaker history.

The Air Jordan 3, designed by Tinker Hatfield, changed the game in 1988. It was the first Air Jordan to feature visible Air cushioning, the Jumpman logo, and elephant print. Worn by Michael Jordan during the 1987-88 NBA season, it helped solidify his MVP campaign and Jordan Brand's future.

Since then, the AJ3 has become a canvas for storytelling, and this player-exclusive release adds to that tradition. This PE version is reserved for the best high school basketball talent in the country. The Jordan Brand Classic has long served as a launchpad for future NBA stars, and these sneakers mark that milestone in style.

The photos reveal a crisp white leather base with classic cement grey overlays, icy blue accents, and special Jordan Brand Classic branding on the tongue. The translucent heel tabs and outsoles give the pair an exclusive finish.

As seen in the photos, this PE won't hit stores, but it certainly continues the AJ3's rich legacy through high-level competition and elite design.

Read More: Jordan Tatum 3 "Blender" Is As Loud As His Game

Air Jordan 3 "Jordan Brand Classic" PE





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The Air Jordan 3 "Jordan Brand Classic" PE features a white tumbled leather upper and traditional cement grey elephant print overlays. Powder blue accents hit the eyelets, lining, and outsole details, while translucent heel tabs show a cloudy blue pattern behind the Nike Air logo.

The tongue swaps the standard Jumpman branding for a unique "Jordan Brand Classic" logo in black and blue. Underfoot, a sail midsole provides a vintage touch, while icy blue outsoles complete the look. Created specifically for 2025 JBC athletes, this exclusive edition honors the game's next generation with signature Jordan craftsmanship and legacy cues.

Footwear News reports the Air Jordan 3 "Jordan Brand Classic" PE will be a player's exclusive and will not be releasing to the public.

Read More: This Air Jordan 1 Brooklyn Low Adds Major Height
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The Air Jordan 1 Brooklyn Low "Light Madder Root" is the latest addition to Jordan Brand's expanding lifestyle lineup. It blends heritage design with modern utility. While the upper remains faithful to the Air Jordan 1 Low's DNA, the sole unit takes a bold leap.

This pair is for those looking to tower a little higher while staying rooted in sneaker culture. Jordan Brand has a long tradition of experimentation. Over the decades, the Air Jordan 1 has seen dozens of remixes, some subtle, others dramatic. The Brooklyn Low falls in the latter category.

Its elevated platform sole is built for statement-making style. Yet it keeps the classic leather upper, iconic Wings logo, and Swoosh intact. The mix of tradition and transformation is exactly what keeps the Jordan line so relevant. Originally built for the court, the Air Jordan 1 has become a canvas for constant reinvention.

The Brooklyn Low adds a whole new layer, literally. The photos highlight every detail of this women's exclusive. From the neutral tumbled leather to the tonal outsole, the sneaker plays with texture and elevation.

It's the kind of silhouette that makes its presence felt with minimal effort.

Read More: Jordan Tatum 3 "Blender" Is As Loud As His Game

Air Jordan 1 Brooklyn Low "Light Madder Root"

Image via Nike

This Air Jordan 1 Brooklyn Low features a tumbled leather upper in a soft sail shade. The standout detail is the exaggerated platform sole in a peachy Light Madder Root. A glossy metallic Wings logo hits the heel. The outsole mimics a grid pattern, adding visual texture.

Subtle Swooshes blend into the upper, letting the silhouette's shape do the talking. Inside, a padded collar brings comfort while the thick midsole delivers elevation. It's bold, yet wearable.

Air Jordan 1 Brooklyn Low "Light Madder Root" Release Date

Kicks On Fire reports that the Air Jordan 1 Brooklyn Low "Light Madder Root" will be released in the summer of 2025. Also, these sneakers will have a retail price of $160 when they are released.

Image via Nike

Image via Nike

Read More: Exclusive Access Drops For Air Jordan 1 "UNC Reimagined"
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The Jordan Tatum 3 "Blender" is bursting with energy thanks to its electrifying all-pink design. Inspired by Jayson Tatum's on-court mantra "Put 'Em In a Blender," this sneaker captures the creativity and unpredictability of his game.

Tatum has continued to push the limits with each new release, and the Tatum 3 shows how performance and personality can blend together seamlessly. Jayson Tatum's signature line has quickly become a staple among hoopers looking for lightweight support and flashy style.

The Jordan Tatum 3 continues that legacy, using bold color choices and design details to stand out from the rest. The sneaker's low-top silhouette keeps things fast and agile, while the build focuses on control and movement.

Tatum's signature logo and Jordan Brand detailing help round out the look. Photos of the "Blender" make it clear that this pair was built to be seen. From the energetic upper to the hidden details like Tatum's number on the heel, every element feels considered.

It's a colorway that's loud, confident, and true to Tatum's on-court identity.

Read More: "Psychic Blue" Nike Air Foamposite One Locks In May Drop

Jordan Tatum 3 "Blender"

Image via Nike

The Jordan Tatum 3 "Blender" features an all-pink build dressed in shades of Pink Tint and Desert Berry. A mixture of mesh and ripstop creates a wave-like pattern across the upper, giving it depth and movement.

TPU framing wraps around the midsole, offering support without weighing things down. "Put 'Em In A Blender" runs down one pull tab, while "Blender" finishes the phrase on the other. A large "0" on each heel nods to Tatum's jersey number.

The performance-driven outsole rounds out the design with traction zones and lateral support.

Jordan Tatum 3 "Blender" Release Date

Sneaker Bar Detroit reports that the Jordan Tatum 3 "Blender" will be released on May 12th, 2025 Also, the retail price of the sneakers will be $125 when they drop, making them an affordable yet stylish option for fans.

Image via Nike

Image via Nike

Read More: Exclusive Access Drops For Air Jordan 1 "UNC Reimagined"
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via: https://www.hotnewhiphop.com/906691-jordan-tatum-3-blender-sneaker-new

The Air Jordan 1 High OG "UNC Reimagined" is starting to appear in select users' SNKRS inboxes. This updated take on the iconic UNC colorway gives the classic silhouette a subtle twist, combining heritage and vintage flair.

While the classic University Blue still takes center stage, the aged midsole and grey base signal a new direction for Jordan Brand. This isn't just another college-themed release. The "Reimagined" tag represents Nike's continued efforts to rework legacy colorways with a slightly worn aesthetic, bringing retro vibes into today's sneaker cycle.

Originally released in 1985, the Air Jordan 1 was Michael Jordan's first signature model. Since then, it has evolved into one of the most recognizable sneakers of all time. Its connection to MJ's college days only deepens its cultural weight.

UNC releases tend to generate strong buzz, and this one is no different. SNKRS Exclusive Access offers early entry to lucky members of the community, adding an extra layer of hype. Based on the photos, the "UNC Reimagined" keeps things clean and crisp.

Blue overlays pop against the suede base, while white laces and aged midsoles round out the design. If you're feeling lucky, check your SNKRS app or email inbox, access may already be waiting.

Read More: A Presidential Pair: Jordan Spizike Low "Obama" Surfaces

Air Jordan 1 High OG "UNC Reimagined"

Image via Nike

This Air Jordan 1 High OG comes dressed in University Blue and neutral grey. The base uses textured suede, while the overlays are made of smooth leather. White laces and tongue tags offer a clean contrast.

The midsole appears aged for a vintage look, paired with a bold blue outsole. Branding includes a white Wings logo and blue Nike Air tongue label. The collar swaps out leather for suede, adding softness and texture.

Altogether, the materials and color placement nod to the past while offering something fresh. It's a familiar look, but executed with a refined, worn-in twist.

Air Jordan 1 High OG "UNC Reimagined" Release Date

Hypebeast reports the Air Jordan 1 High OG "UNC Reimagined" will be released on May 10th, 2025 Also, the retail price of the sneakers will be $180 when they drop.

Image via Nike

Image via Nike

Read More: SNKRS Set To Drop Travis Scott x Jordan Jumpman Jack "Bright Cactus"
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via: https://www.hotnewhiphop.com/906683-air-jordan-1-high-og-unc-reimagined-sneaker-news-1

The Nike Air Foamposite One "Psychic Blue" is officially dropping on May 23, bringing a clean, icy look to the iconic basketball silhouette. First introduced in the late '90s, the Foamposite was ahead of its time.

Its molded shell construction and futuristic look made it stand out on the court and the street. Now, Nike brings back this classic colorway with a fresh release. Originally designed for Penny Hardaway, the Foamposite One quickly became a staple in sneaker culture.

Its distinct one-piece upper and full-length Zoom Air cushioning offered unmatched support and durability. While newer silhouettes have pushed boundaries, the Foamposite's unique shape and feel still resonate with collectors and athletes alike.

The "Psychic Blue" edition adds a sleek, seasonal twist to the legacy. Its light blue shell glows against jet-black overlays, offering contrast and nostalgia all at once. It's a look that doesn't beg for attention, but gets it anyway. The photos highlight all the signature details: the smooth molded upper, icy outsole, and Hardaway's 1 Cent logo stitched proudly into the heel.

This release continues Nike's commitment to reviving timeless designs without compromising their original edge.

Read More: A Presidential Pair: Jordan Spizike Low "Obama" Surfaces

Nike Air Foamposite One "Psychic Blue"

Image via Nike

The Nike Air Foamposite One "Psychic Blue" features a baby blue molded upper paired with black nubuck overlays. The mesh tongue and inner lining add comfort while keeping things breathable. Penny's 1 Cent logo stands out in bright blue embroidery on the heel.

A carbon fiber midfoot shank delivers support and stability. Underneath, a translucent icy outsole brings the whole look together. The design blends performance and lifestyle aesthetics seamlessly.

Glossy, bold, and futuristic, this pair keeps the Foamposite legacy alive while adding a new twist with its crisp, tonal color scheme.

Nike Air Foamposite One "Psychic Blue" Release Date

Sneaker Bar Detroit reports that the Nike Air Foamposite One "Psychic Blue" will be released on May 23rd, 2025. Also, the retail price of the sneakers will be $230 when they are released.

Image via Nike

Image via Nike

Read More: SNKRS Set To Drop Travis Scott x Jordan Jumpman Jack "Bright Cactus"
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via: https://www.hotnewhiphop.com/906676-nike-air-foamposite-one-psychic-blue-sneaker-news-

Wiz Khalifa and Sean Paul have zero collaborations to their name. But they both know how to make fans feel good when listening to their music. For Wiz, it's all about getting high with your group of friends and living young, wild, and free. As it pertains to one of the OGs in the dancehall space, he excels at providing outdoor summer party jams that get you moving and grooving.

Because of their natural abilities to create such a positive environment, they have decided to announce a co-headlining trek called the Good Vibes Only Tour. Per a press release and Sean Paul's Instagram, it's going to begin on July 6 New York and run through July 27 in Atlanta.

The Live Nation produced amphitheater tour will also be bringing along a few special guests as well. Wiz Khalifa collaborator Chevy Woods, Fedd the God, DJ Bonics, and DaBaby will be openers for this special run. Sean Paul helped announce it by writing, "Good Vibes Only Tour tun up dis summa! I've got Wiz Khalifa + DaBaby bringin' di heat 2 a city near U! Tickets drop Friday May 2nd @ 10am local time."

Read More: Drake's Second Wind: Is "100 Gigs" Enough?

Wiz Khalifa Kush + Orange Juice 2





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The site that will allow you purchase tickets is livenation.com. Markets that will get to see these artists in action will be Camden, New Jersey, Toronto, Illinois, Ohio, Mississippi, and more. Of course, this tour will follow his Kush + Orange Juice 2 tour which begins on May 20 and ends June 11.

Moreover, it accompanies his brand-new album of the same name, which he dropped the weekend of Easter and 4/20. The long-awaited sequel to his beloved mixtape featured tons of guests. Don Toliver, DJ Quik, Chevy Woods, Luh Tyler, Ty Dolla $ign, and JasonMartin are only a few of them. Sean Paul has also been busy. He's coming off of an arena tour in the UK with Ashanti.

Read More: Who Is YBC Dul? The Notorious Philly Rapper Who Was Fatally Shot In Broad Day
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Nelly says he's "staying positive" about Donald Trump after the president's controversial first 100 days in office. He spoke about Trump's decisions thus far during an interview with Fox News Digital as caught by TMZ.

"I'm all for everybody staying positive about any and everything," he said. "I'm a glass half-full type of guy. I'm more empowered by bringing people together and making sure that we all get what we need, when we need it and why we need it."

Nelly made headlines, earlier this year, for performing at the Liberty Ball event in celebration of the inauguration of Donald Trump. He wasn't the only rapper at the event either, as Snoop Dogg, Rick Ross, and Soulja Boy all made appearances as well.

While speaking with Willie D Live afterward, Nelly addressed the backlash he received for doing so. "I thought you were riding for me because I put on on for my city, I didn't know that I had to agree with your political choices," Nelly said. "I thought it was the things you do (that count). Not the things you say should be done. If you follow what I do, this shouldn't even be an argument. He's the president. He won."

Read More: Nelly Refuses To Back Down After Backlash For Performing At Donald Trump's Inauguration

Nelly Donald Trump Support



Some fans theorized that Nelly performed at the event for a quick paycheck and didn't actually support Trump. Of that idea, he said: "I'm not doing this for money. I'm doing this because it's an honor. I respect the office. It don't matter who is in office. The same way our brothers and sisters go to war to put their life on the line for whoever is in office. So, if they can put their life on the line for whoever is in office, I can damn sure perform for whoever is in office."

The drama comes after Philadelphia Eagles' running back Saquon Barkley came under fire, over the weekend, for going golfing with Trump. Following their Super Bowl win, his team traveled to the White House on Monday.

Read More: Nelly Defends Decision To Perform At Donald Trump's Inauguration
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via: https://www.hotnewhiphop.com/906657-nelly-donald-trump-first-100-days-hip-hop-new

It's hard to make any sort of excuses for Kanye West and his behavior over the last few years. It's honestly gotten worse somehow this year, though. The rants, hateful and racist comments, his Hitler praise, it's all been a lot to digest.

But he's doing his best to make himself look like the victim thanks to a recent rant that's been trending on his favorite platform, X. He's been live streaming as of late and clips have been surfacing from it throughout the afternoon. One in particular saw him go after Pusha T and Playboi Carti (once again).

However, there's another clip that's got a bit more going on. In it, Kanye West absolutely crashes out over the lack of time he's had lately with his four children. Throughout his keyboard onslaughts that began in February, Ye has routinely called out anyone who's got any affiliation with his kids.

Travis Scott, FKA twigs, Kylie Jenner, and of course, Kim Kardashian, have all received Kanye West's wrath. But this time, his anger is really raised a few notches in this two-minute tirade. Overall, it's a little difficult to make out what he's saying as he is wearing his now infamous sheer black mask. Also not helping matters is his titanium grill.

Read More: Vybz Kartel Prison Studio: How He Recorded "Fever" Behind Bars

Kanye West Kim Kardashian Custody Battle

He said "I'm Ye" not "I'm gay" it sounded like "I'm gay" cuz of that dumbass mask he got on
— ‎ً (@freshnewport) April 29, 2025

But essentially, Kanye West goes off on the "white people" and "the Jews" for propping up "false idols" like Jay-Z and Virgil Abloh. He believes he's the true leader. However, he can't be that because he can't see North West, Chicago, Pslam, and Saint West.

Ye also adds that this is why he's always "spazzing out" and he feels he's got "no legacy" without his kids. You can hear it in his quivering voice that he's ready to go to war for them. He thanks DJ Akademiks once again for giving him that "battery in my back" to fight for his right to be a parent.

Elsewhere in the video, he appears to say amid all of this that he's gay. However, some users in the comment section of the repost believe he's saying "I'm Ye" instead. We will see if what Kanye decides to do though as Kim Kardashian, who is the mother to all four children, has tossed around the idea of stripping joint legal custody away from him.

Read More: Duke Dennis: Everything You Need To Know
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